Pinterest to sold

333 views

Published on

A Pinterest webinar presented in January 2014. Presented by Kelly Mirabella with Stellar Media Marketing.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
333
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Pinterest to sold

  1. 1. Can’t hear? Be sure you have called in or clicked the green phone icon Monday, January 6, 14
  2. 2. Monday, January 6, 14
  3. 3. Brought to you by... Kelly Mirabella Stellar Media Marketing StellarMediaMarketing.com Monday, January 6, 14
  4. 4. Get your profile right Monday, January 6, 14
  5. 5. Pins Share the love Your original content is VERY important. Optimize Tell a story Add pinable content to your website Monday, January 6, 14
  6. 6. Monday, January 6, 14
  7. 7. Fun Fact: 80% of the pins on Pinterest are RePins Monday, January 6, 14
  8. 8. Images 1 Profile images: 165 x 165 pixels. 2 Pins in feed: 238 pixels x adjusted to height. 3 Expanded pin size: 735 pixels x adjusted to height. “When you think of a single word, your images will always be focused, and they’ll always convey a meaning that makes a real impact.” – Smashing Magazine. Monday, January 6, 14
  9. 9. Visual Concepts • Color maters - Images that are redish orange get twice as many repins than blueish tints • Size matters - Vertical images with an aspect ratio between 2:3 and 4:5 get repined 60% more than very tall images. This is despite what people tell you about having very tall images to catch people’s eye in the feed. • Brand images without faces get 23% more pins than those with faces in the image. • What else can you pin? Monday, January 6, 14
  10. 10. Example Time! Monday, January 6, 14
  11. 11. Example Time! Monday, January 6, 14
  12. 12. Example Time! Monday, January 6, 14
  13. 13. Example Time! Monday, January 6, 14
  14. 14. Example Time! Monday, January 6, 14
  15. 15. Example Time! Monday, January 6, 14
  16. 16. Example Time! Monday, January 6, 14
  17. 17. Example Time! Monday, January 6, 14
  18. 18. Example Time! Monday, January 6, 14
  19. 19. Example Time! Monday, January 6, 14
  20. 20. Increase Engagement Data Source: Hubspot.com Monday, January 6, 14
  21. 21. Increase Engagement Data Source: Hubspot.com • Monday, January 6, 14 Include a call to action - 80% increase in engagement when there is a call to action.
  22. 22. Increase Engagement Data Source: Hubspot.com • Include a call to action - 80% increase in engagement when there is a call to action. • Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic. Monday, January 6, 14
  23. 23. Increase Engagement Data Source: Hubspot.com • Include a call to action - 80% increase in engagement when there is a call to action. • Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic. • Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly] Monday, January 6, 14
  24. 24. Increase Engagement Data Source: Hubspot.com • Include a call to action - 80% increase in engagement when there is a call to action. • Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic. • Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly] Monday, January 6, 14
  25. 25. Increase Engagement Data Source: Hubspot.com • Include a call to action - 80% increase in engagement when there is a call to action. • Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic. • Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly] Monday, January 6, 14
  26. 26. Increase Engagement Data Source: Hubspot.com • Include a call to action - 80% increase in engagement when there is a call to action. • Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic. • Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly] Monday, January 6, 14
  27. 27. Increase Engagement Data Source: Hubspot.com • Include a call to action - 80% increase in engagement when there is a call to action. • Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic. • Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly] Monday, January 6, 14
  28. 28. Increase Engagement Data Source: Hubspot.com • Include a call to action - 80% increase in engagement when there is a call to action. • Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic. • Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly] Monday, January 6, 14
  29. 29. Increase Engagement Data Source: Hubspot.com • Include a call to action - 80% increase in engagement when there is a call to action. • Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic. • Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly] • Timing: 2pm - 4pm 8PM - 1AM Monday, January 6, 14
  30. 30. Best Practices Create a handful of boards that cover a broad range of interests. Repin within Pinterest to engage other users Don’t pin too many times in a row, especially if you’re linked to your social platforms. Pin regularly http://business.pinterest.com Monday, January 6, 14
  31. 31. Next Month Monday, January 6, 14
  32. 32. Happy Birthday to me! Monday, January 6, 14
  33. 33. Happy Birthday to me! • StellarClasses.com • Facebook.com/stellar247 • LinkedIn.com/in/stellar247 Monday, January 6, 14

×