Facebook for business 9.24

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This is a class I taught in regards to all the major changes Facebook has been making and how businesses can utilize them.

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Facebook for business 9.24

  1. 1. Wednesday, September 25, 13
  2. 2. Agenda Wednesday, September 25, 13
  3. 3. Agenda • What’s New Wednesday, September 25, 13
  4. 4. Agenda • What’s New • Make it visual Wednesday, September 25, 13
  5. 5. Agenda • What’s New • Make it visual • Ads Wednesday, September 25, 13
  6. 6. Agenda • What’s New • Make it visual • Ads • Pinterest Bonus (if there is time) Wednesday, September 25, 13
  7. 7. What’s New Wednesday, September 25, 13
  8. 8. What’s New • Insights Wednesday, September 25, 13
  9. 9. What’s New • Insights • Embedded Posts Wednesday, September 25, 13
  10. 10. What’s New • Insights • Embedded Posts • Posts in Comments Wednesday, September 25, 13
  11. 11. What’s New • Insights • Embedded Posts • Posts in Comments • No more EdgeRank Wednesday, September 25, 13
  12. 12. What’s New • Insights • Embedded Posts • Posts in Comments • No more EdgeRank • New Contest Rules Wednesday, September 25, 13
  13. 13. What’s New • Insights • Embedded Posts • Posts in Comments • No more EdgeRank • New Contest Rules • Slightly new cover image rules. Wednesday, September 25, 13
  14. 14. Insights Wednesday, September 25, 13
  15. 15. Insights • Growth • Understand your audience • Reach/Engagement • Facebook makes it easy! Wednesday, September 25, 13
  16. 16. Embedded Post Wednesday, September 25, 13
  17. 17. Embedded Post Wednesday, September 25, 13
  18. 18. Photos in Comments Wednesday, September 25, 13
  19. 19. Photos in Comments Wednesday, September 25, 13
  20. 20. Photos in Comments Wednesday, September 25, 13
  21. 21. New Rules • No longer need 3rd party apps to do a contest • Collect entries by having users post on the page or comment/like a page post. • Collect entries by having users message the page. • Utilize likes as a voting mechanism. • Businesses cannot administer promotions on personal Timelines. • Can’t use “Share” • You still need disclosures. You can do this on a tab or on your website and direct to it. Contest Promotions on Facebook must include the following: a. A complete release of Facebook by each entrant or participant. b. Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. Wednesday, September 25, 13
  22. 22. New Rules Contest Wednesday, September 25, 13
  23. 23. New Rules Cover Images Wednesday, September 25, 13
  24. 24. • No more restrictions! (as long as you don’t break copyright laws) New Rules Cover Images Wednesday, September 25, 13
  25. 25. • No more restrictions! (as long as you don’t break copyright laws) • Tips: New Rules Cover Images Wednesday, September 25, 13
  26. 26. • No more restrictions! (as long as you don’t break copyright laws) • Tips: • A cover photo is 851 pixels wide by 315 pixels tall New Rules Cover Images Wednesday, September 25, 13
  27. 27. • No more restrictions! (as long as you don’t break copyright laws) • Tips: • A cover photo is 851 pixels wide by 315 pixels tall • Don’t overcrowd - Don’t go overboard with copy/ text New Rules Cover Images Wednesday, September 25, 13
  28. 28. • No more restrictions! (as long as you don’t break copyright laws) • Tips: • A cover photo is 851 pixels wide by 315 pixels tall • Don’t overcrowd - Don’t go overboard with copy/ text • Consider a call to action New Rules Cover Images Wednesday, September 25, 13
  29. 29. • No more restrictions! (as long as you don’t break copyright laws) • Tips: • A cover photo is 851 pixels wide by 315 pixels tall • Don’t overcrowd - Don’t go overboard with copy/ text • Consider a call to action • Don’t be too salesy New Rules Cover Images Wednesday, September 25, 13
  30. 30. • Story Bump: Post with more interaction can have a new life with Story Bumping • More interaction with your page = they see your post more • Use Insights to understand what kind of post works best for your page • Last Actor: The last 50 “actors” you have engaged with will come up more in your feed Stellar Tip: Use Embedded post on your blog & website to increase engagement therefore helping with Story Bump & Last Actor! No More EdgeRank Wednesday, September 25, 13
  31. 31. No More EdgeRank Wednesday, September 25, 13
  32. 32. No More EdgeRank ■ What this all means to you – most likely pages will need to post more often. Especially if they have content that has not been engaged with within 3 hours. Wednesday, September 25, 13
  33. 33. No More EdgeRank ■ What this all means to you – most likely pages will need to post more often. Especially if they have content that has not been engaged with within 3 hours. ■ Posts that get more likes, comments and shares show up more in News Feed and are seen by more people. Posts that are hidden, reported as spam or cause people to unlike your Page reach fewer people. Wednesday, September 25, 13
  34. 34. No More EdgeRank ■ What this all means to you – most likely pages will need to post more often. Especially if they have content that has not been engaged with within 3 hours. ■ Posts that get more likes, comments and shares show up more in News Feed and are seen by more people. Posts that are hidden, reported as spam or cause people to unlike your Page reach fewer people. ■ If you notice a spike or dip, look at what you posted that day to learn more about how you might have influenced your reach. Wednesday, September 25, 13
  35. 35. Make It Visual • PicMonkey.com • Pinstamatic.com • Infogr.am • Unsplash.com • photopin.com • www.autreplanete.com/ap-social-media- image-maker/ Wednesday, September 25, 13
  36. 36. Facebook Ads 1. Pick your add type - What do you want to do? 2. Narrow in your audience 3. Pricing and Timing Easy as 1-2-3 Wednesday, September 25, 13
  37. 37. Facebook Ads 1. Pick your add type - What do you want to do? 2. Narrow in your audience 3. Pricing and Timing Easy as 1-2-3 Stellar Tip: Use graph search to find people to target. Search example: Pages liked by people who like Stellar Media Marketing Wednesday, September 25, 13
  38. 38. 1. Create a business account (or convert a profile to a business account) 2. Create great boards to organize 3. Check your analytics 4. Make your website Pinnable • Pin it buttons • Use great images 5. Engage - Be active - But don’t overdo it 6. Consider group boards 7. Use keywords and always fill out the descriptions 7 tips for success Wednesday, September 25, 13
  39. 39. Upcoming Classes www.stellarclasses.com Wednesday, September 25, 13

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