In this talk I delve into the world of social media. From organic posting through to boosting posts and paid ads across a number of platforms including, Facebook, TikTok, LinkedIn and more.

1. Grow your online business with
social media
Anna Morrish, founder of Quibble
July, 2023
business.connected: A free training programme to equip
small businesses with digital skills.

2. Session key takeaways:
1. Discover where and how social media should fit into your marketing
strategy
2. Understand how to best use paid ads within your social plan
3. Learn how to turn followers into paying customers

3. Quick introduction

5. Social media is easy

6. Social media is easy

7. Social media is easy
Social media is not easy

8. Social media is easy
Social media is not easy
Social media costs
time

9. Social media is easy
Social media is not easy
Social media costs
time
Time is

10. First…

11. First
Review all your current channels to ensure they’re optimised.

12. First
Review all your current channels to ensure they’re optimised.
1. Ensure all handles are consistent.

13. First
Review all your current channels to ensure they’re optimised.
1. Ensure all handles are consistent.
2. Ensure all profile images and header images are consistent and the
correct size.

14. First
Review all your current channels to ensure they’re optimised.
1. Ensure all handles are consistent.
2. Ensure all profile images and header images are consistent and the
correct size.
3. Update any bios to include relevant keywords and information.

15. First
Review all your current channels to ensure they’re optimised.
1. Ensure all handles are consistent.
2. Ensure all profile images and header images are consistent and the
correct size.
3. Update any bios to include relevant keywords and information.
4. Update your website link and/or set up a Linktree.

16. First
Review all your current channels to ensure they’re optimised.
1. Ensure all handles are consistent.
2. Ensure all profile images and header images are consistent and the
correct size.
3. Update any bios to include relevant keywords and information.
4. Update your website link and/or set up a Linktree.
5. Add a product feed and set up Facebook shopping.

17. First
Review all your current channels to ensure they’re optimised.
1. Ensure all handles are consistent.
2. Ensure all profile images and header images are consistent and the
correct size.
3. Update any bios to include relevant keywords and information.
4. Update your website link and/or set up a Linktree.
5. Add a product feed and set up Facebook shopping.
6. Set up all the necessary ad features.

18. Step 2
Make your channels easy to find.

19. Step 2
Make your channels easy to find.
1. Add links and buttons to your website.

20. Step 2
Make your channels easy to find.
1. Add links and buttons to your website.
2. Add links on all mailshots.

21. Step 2
Make your channels easy to find.
1. Add links and buttons to your website.
2. Add links on all mailshots.
3. Add links to your email footer.

22. Step 3
Get everyone on board.

23. Step 3
Get everyone on board.
1. Create a social media policy.

24. Step 3
Get everyone on board.
1. Create a social media policy.
2. Ask employees to update their profiles.

25. Step 3
Get everyone on board.
1. Create a social media policy.
2. Ask employees to update their profiles.
3. Ensure they’ve liked the pages and understand their input and
support will help.

28. Consider your demographic

29. Which platforms should you focus on?
Network Most Popular Age Demographic
Facebook 25 - 35
Instagram 25 - 34
Pinterest 18 – 34
YouTube 15 – 45
Twitter 25 – 34
Snapchat 13 – 34 years
TikTok 10 – 49 years

30. What are your goals?
• Increase your following
• Increase engagement
• More purchases
• More click-throughs

31. Use social media to amplify your
content

32. Use social media to amplify your
content
For every pound you spend on
content creation, they should
spend 4X MORE on content
amplification.
BuzzSumo analysed one million
blog posts to see how people
interacted with content online.

33. Use social media to amplify your
content
Paid ads Influencers

34. Content production
Use Canva to create content in
minutes for free.
Makes you look like a photoshop
pro!

35. Top tips for Facebook Ads
• Make sure the pixel is installed.
• Once this is installed, let Facebook
learn to optimise campaigns based
on what actions the user needs to
take.
• Consider setting up a lookalike
audience.

36. Top tips for Facebook Ads
Use other ads for inspiration.
Search for competitors or highly successful brands running ads
Use their ad copy and images as a starting point.
https://www.facebook.com/ads/library/

38. Essentially you want to create a fan base

39. Create a fan base
1. Find out what they want.

40. Create a fan base
1. Find out what they want.
2. Create and publish valuable, relevant content they’re actively searching for.

41. Create a fan base
1. Find out what they want.
2. Create and publish valuable, relevant content they’re actively searching for.
3. Develop a strong brand people want to be part of.

42. Create a fan base
1. Find out what they want.
2. Create and publish valuable, relevant content they’re actively searching for.
3. Develop a strong brand people want to be part of.
4. Ask for feedback and reviews.

43. Create a fan base
1. Find out what they want.
2. Create and publish valuable, relevant content they’re actively searching for.
3. Develop a strong brand people want to be part of.
4. Ask for feedback and reviews.
5. Provide excellent customer service.

44. Create a fan base
1. Find out what they want.
2. Create and publish valuable, relevant content they’re actively searching for.
3. Develop a strong brand people want to be part of.
4. Ask for feedback and reviews.
5. Provide excellent customer service.
6. Reward loyal customers.

45. Create a fan base
1. Find out what they want.
2. Create and publish valuable, relevant content they’re actively searching for.
3. Develop a strong brand people want to be part of.
4. Ask for feedback and reviews.
5. Provide excellent customer service.
6. Reward loyal customers.
7. Share your experiences and showcase your values.

46. Create a fan base
1. Find out what they want.
2. Create and publish valuable, relevant content they’re actively searching for.
3. Develop a strong brand people want to be part of.
4. Ask for feedback and reviews.
5. Provide excellent customer service.
6. Reward loyal customers.
7. Share your experiences and showcase your values.
8. Be consistent.

47. Any questions?
1. Get more insights at > Quibble.Digital
2. Connect with me on EN & LinkedIn > linkedin.com/in/annamorrish/