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Brand Strategy Master
Class
MASTER
CLASS
Juntae DeLane
FOUNDER & CHIEF STRATEGIST
DIGITAL DELANE
LOS ANGELES, CA ~ APRIL 11 - 12, 2024
DIGIMARCONWEST.COM | #DigiMarConWest
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Integrated Planning and
Strategy
Always-On + Campaigns
Digital Advertising
PPC, Adwords, Social Ads,
Podcast, Streaming Ads
Social Media
Marketing
Influencer
Marketing
Organic + Paid
Creative Services
Search Engine
Optimization (SEO)
Web and Email
Marketing
Multi-Channel
Analytics &
Optimization
Our Digital Branding
Formula
AWARENESS CONSIDERATION DECISION RETENTION
👉
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Brand
Awareness
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Source: Nieman Lab
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Source: https://pavilion.dinfos.edu/Article/Article/2161010/understanding-the-social-media-algorithm/
https://www.socialmediaexplorer.com/content-sections/tools-and-tips/finding-your-brand-voice/
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Grow Engagement for
Purchase Consideration
● Website Traffic
● Lead Generation
● Offers
● Video Views
● Google Advertising PPC
● Product Catalog
● Alternative Media Buying
● Geo-Fencing
Boost Conversions
● Website Traffic
● Retail Store Visits
● Online store conversions
● Offline Conversions
Raise Brand Awareness
●Brand Awareness
● Reach
● Video Views
👉
Intent Immediacy
Context
MICRO
MOMENTS
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@JuntaeDeLane | www.DigitalDelane.com
Gym
Coffee Shop
Work Desk
Go Home
Peloton
Kitchen
Laptop
Go On Vacation
👉
Scan to get my digital
business card
Email: juntae@digitaldelane.com to get access.
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane

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Brand Strategy Master Class - Juntae DeLane