Mastering Social Business Presented by Kelly Noble/stellar247/stellar247/stellarMediaMkt
Why Should I Care?• Communicate with potential clients• Collaborate with other professionals• Build your brand online• Increase your Search Engine Optimization• Become a trusted and valued resource
First Steps• Clarify your goals• Don’t be all about you. Don’t oversell• Make your website your hub• Quality of followers/fans over quantity• Be a valuable resource to build trust
• 901 million monthly active users at the end of March 2012.• More than 500 million mobile monthly active users as of April 20, 2012.• More than 42 million Pages with ten or more Likes at the end of March 2012.
Facebook Marketing• B2C Facebook results are 30% above average on Sundays• 95% of Facebook wall post are not answered by brands!(All Facebook)• Auto-Posting on Facebook decreases likes & comments by 70% (Inside Facebook)Two main reasons people like a brand: (Mashable)1. They are already a customer (58%)2. They want to receive discounts or promotions (57%)
Best Practices✴Create a Fan Page ✴ Be creative with cover images, custom tab images and your content.✴Update regularly✴Follow the 80/20 Rule✴Post valuable resources for potential clients✴Upload photos✴Share video
• As of March 31, 2012, LinkedIn operates the world’s largest professional network on the Internet with 161 million members in over 200 countries and territories.• 61% in North America• Used by all 2011 Fortune 500 Companies• LinkedIn members did nearly 4.2 billion professionally- oriented searches on the platform in 2011 and are on pace to surpass 5.3 billion in 2012.• Ages 45+ is the largest age demographic
LI Tips Increase your visibility •Optimize your profile •Add connections • Join groups • Answer questions Improve your Google rank •Make your profile public •Customize your URL • •Use Keywords Perform/Utilize • Check references • Look into companies • Search for new employees and service providers • Find content • Get business • Ask for recommendations
• First ever tweet was in 2006• Over 465 million accounts - 107.7 million in the US alone• There are currently 175 million tweets per day• 11 Twitter accounts are created every second• $259 million projected ad revenue in 2012
Best Practices for Business on Twitter1.Share.•Listen and Monitor.•Ask.•Respond.•Reward.•Demonstrate your expertise.•Retweet & Engage•Establish the right voice.
What makes you RT?• 92% - Interesting Content• 84% - Personal Connection• 66% - Humor• 32% - Incentive
Deciding who to follow• 69% suggested by friends (think #followfriday)• 47% Online search (get on those directories & optimize your account)
Take Aways• Put the puzzle pieces together!• Consistent Branding• Make a good impression• Create Value and build relationships/trust• Share great content