Learn how to set up a basic ad in the Ad Manager. Please not this is not a walk through for Facebook Ads in Power Editor. Power editor is typically the best place to create and manage your ads. But this is a good place to start if you are new to ads in Facebook.

1. Setting up a Facebook ad: Step by step guide
1). Go to Facebook.com/manage
2). Click the green "Create an Ad" button
3). Select what kind of ad you want to perform (what is your goal?)
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Page post engagement = more engagement on your status
updates and post on your page.
Page Likes = You want more fans
Website Clicks = More website traffic
Website Conversions = More advanced targeted ad that
encourages your audience to compete a goal. ex: event
registrations. You will need to create a little code that will go
on your website for this ad.
App Install = Advertise for your application to be installed.
This is more for app developers.
App Engagement = More engagement for your application.
More for app developers.
Offer claims = boost claims on your Facebook offers.
4).From there you will pick your destination or what you want to promote. For Page Post Engagement ads this
will be selecting the page post you want. For Website clicks you will put in a link. Etc.
For the next couple of steps we will be going through as if doing a Clicks to Website ad
5). Choose a photo. Facebook has a deal with Shutterstock so when you are at this point click "Find Images" to
search and select high quality stock image to use in your ads for free.
6). Headline: convey what you are doing
7). Description: make this conversational and include a call to action if possible.
8). Narrow audience targeting. The more specific the ad targeting the better your conversion results.
9). Name your campaign. This is for your records to keep track of ads.
10) Create a budget. If you are new try a smaller budget to test out the ad. You can always add more later.
11). Bid for clicks (this is the most cost effective and you only pay for actions).
12). Go live! Facebook will send you a message when the ad is approved. It only takes a couple of minutes.