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Smms webinar short

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Smms webinar short

  1. 1. SOCIAL MEDIA MARKETING MADE SIMPLE © 2014
  2. 2. Kelly Mirabella Owner – Social Media Geek, Trainer and Consultant Stellar Media Marketing email: Kelly@stellar247.com facebook: Stellar247 twitter: @Stellar247 instagram: everydaysocial Linkedin.com/in/KellyMirabella 2 pinterest: Stellar247 google+: Stellar Media Marketing © 2014
  3. 3. agenda • why use social media? • what’s right for my business? • what do I do next? 3 © 2014
  4. 4. why use social media? Facebook 4 LinkedIn Twitter Pinterest Instagram Google+ © 2014
  5. 5. social media is the new word-of-mouth social media marketing leads to… • new customers • repeat business • referrals 5 © 2014
  6. 6. concerns? you’re not alone… © dennis nations 2011 social media looks really interesting, but… using new marketing tools sound great, but… I’ll never have millions of customers… I will never write thought leadership articles…. reading what’s being said sounds useful, but… I hear about new tools and networks everyday, but… I’ll never have a dedicated staff to do it right… 6 I just don’t have the time to stay current… © 2014
  7. 7. what you do have is powerful… loyal, happy customers an excellent customer experience interesting and important things to say! © dennis nations 2011 7 © 2014
  8. 8. what’s right for my business? Facebook 8 LinkedIn Twitter Pinterest Instagram Google+ © 2014
  9. 9. why create a business page? 1,000,100,000 active users 522,000,000 daily users Source: Facebook 9 © 2014
  10. 10. tips for your business page   use your page to help answer fan questions  have fun!  make settings public so customers and prospects can find you  use as an alternate landing page for your email  10 post relevant content: comments, photos, videos add an email signup form right on your Facebook page © 2014
  11. 11. anatomy of a Facebook page 1. 2. 3. 4. 5. 6. 11 cover photo profile photo about apps/tabs timeline posts © 2014
  12. 12. GOT PICS? 38% 100% more engagement post + picture = 120% more engagement post + photo album = 180% more engagement post + video = Source: Facebook, “Best Practices for your Page and media strategy” (March 2012) 13 © 2014
  13. 13. how can Facebook help your business?  drive traffic to your website  customer service  engagement  reviews/word of mouth 14 © 2014
  14. 14. should I be using Twitter? 288,000,000 active users Source: Global Web Index (February 2013) 88% follow at least one brand Source: TechCrunch (October 2012) 15 © 2014
  15. 15. tips for using Twitter  share links to interesting content & ask for feedback  tweet a survey or poll  send direct messages (DMs)  retweet content from people you are following 16 © 2014
  16. 16. how can Twitter help your business?  promote your products/services/events  share news coverage  customer service  build relationships through retweeting and promoting others 17 © 2014
  17. 17. should I be using LinkedIn? 83% of B-2-B marketers are using LinkedIn Source: Content Marketing Institute (October 2012) 33% | 52% Nonprofits and Associations using LinkedIn Source: Nonprofit Social Network Survey Report 18 © 2014
  18. 18. tips for using LinkedIn  manage your professional contacts and relationships  find individuals you know in a professional capacity  promote your products and services  participate in discussions; recruit attendees to your events  invite people to join your mailing list 19 © 2014
  19. 19. how can LinkedIn help your business?  inform about what you do  share your expertise  promote your products/services  build relationships 20 © 2014
  20. 20. should I be using Pinterest? 10,400,000 active users Source: Customer Magnetism (May 2012) 21% of users purchased something they saw on Pinterest Source: PriceGrabber (April 2012) 21 © 2014
  21. 21. tips for using Pinterest  create a Pinterest business page  pin your content & link to your website  pin others’ content  share interesting images related to your business  ask people to share your pins 22 © 2014
  22. 22. how can Pinterest help your business?  engagement  customer research  drive users to your website 23 © 2014
  23. 23. should I be using Google+? 343 million monthly active users Source: GlobalWebIndex (February 2013) 5 billion times is how often the Google +1 button is used per day Source: PRDaily.com, 24 © 2014
  24. 24. tips for using Google+  share your posts publicly  organize your followers with circles  share strategically  try a hangout 25 © 2014
  25. 25. how can Google+ help your business?  SEO value  visual showcase  multimedia  talk directly with customers 26 © 2014
  26. 26. what do I do next? © 2014
  27. 27. look professional  complete your business profile  brand your presence  add starter content 28 © 2014
  28. 28. look professional  complete your business profile  brand your presence  add starter content 29 © 2014
  29. 29. kickstart growth: use your email list  announce your new presence in your newsletter  include standard links in every email  include social media sign up icons in every email 30 © 2014
  30. 30. starter content  information, tips, and practical advice  questions asked by your customers  links to: − − − − − − 31 archived newsletters; event home and registration pages polls and surveys blogs (yours and others’); websites (yours, and others in your area of expertise) thought-provoking discussions that inspires dialogue relevant videos, photos, podcasts interesting content that you find © 2014
  31. 31. make content shareable use the Share Bar in your emails – make it easy for readers to share on social media 32 © 2014
  32. 32. social media “do”: be the expert  focus on the content: share knowledge so people care  trade useful information for attention  inspire trust by filtering the noise 33 © 2014
  33. 33. social media “don’ts” what NOT to include in your Facebook, Twitter, and LinkedIn Updates.  don’t pitch.  don’t overtly self-promote.  don’t offer incentives to get reviews or sharing.  don’t stray from your areas of business into: personal information, politics, sports, religion, etc. 34 © 2014
  34. 34. what should I monitor? your brand categories, topics, keywords 35 similar companies experts + influencers © 2014
  35. 35. tools to manage + monitor Hootsuite 36 © 2014
  36. 36. tools to manage + monitor NutshellMail track your insights reply from your inbox read fan comments 37 © 2014
  37. 37. tools to manage + monitor Google Alerts 38 © 2014
  38. 38. next steps… free social media webinars constantcontact.com » Resources » Learning Center Grow Your Business with Email and Social Media workshop constantcontact.com » Resources » Local Learning any questions? call a coach at 855.825.0404 39 © 2014
  39. 39. More from Kelly… Go to StellarMediaMarketing.com to see my upcoming webinars and classes. 40 © 2014

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