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Creating a Stellar Social media strategy -Updated

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Creating a Stellar Social media strategy -Updated

  1. 1. Creating a Stellar Social Media Strategy CONNECTING THE DOTS TO SOCIAL MEDIA SUCCESS Thursday, January 9, 14
  2. 2. Creating a Stellar Social Media Strategy CONNECTING THE DOTS TO SOCIAL MEDIA SUCCESS Thursday, January 9, 14
  3. 3. Thursday, January 9, 14
  4. 4. Thursday, January 9, 14
  5. 5. WITHOUT A CLEAR DIRECTION, SOCIAL MEDIA CAN PULL YOU IN ALL DIRECTIONS. Thursday, January 9, 14
  6. 6. Main Issues in Social Media Thursday, January 9, 14
  7. 7. Main Issues in Social Media Lack of Understanding Thursday, January 9, 14
  8. 8. Main Issues in Social Media Lack of Understanding Lack of Good Content Thursday, January 9, 14
  9. 9. Main Issues in Social Media Lack of Understanding Lack of Good Content Lack of company wide commitment Thursday, January 9, 14
  10. 10. Main Issues in Social Media Lack of Understanding Lack of Good Content Lack of company wide commitment Lack of Strategy Thursday, January 9, 14
  11. 11. LET’S TALK STRATEGY Thursday, January 9, 14
  12. 12. Thursday, January 9, 14
  13. 13. Know Your Audience Thursday, January 9, 14
  14. 14. Thursday, January 9, 14
  15. 15. 1 WHERE IS YOUR AUDIENCE? Thursday, January 9, 14
  16. 16. 2 WHAT IS IMPORTANT TO THEM? Thursday, January 9, 14
  17. 17. 3 ASK & RESPOND Thursday, January 9, 14
  18. 18. Thursday, January 9, 14
  19. 19. Define Your Objectives Thursday, January 9, 14
  20. 20. Thursday, January 9, 14
  21. 21. 1 ASK YOURSELF: WHY SOCIAL MEDIA? Thursday, January 9, 14
  22. 22. 2 CREATE GOALS Thursday, January 9, 14
  23. 23. RESEARCH BRAND RECOGNITION WEBSITE TRAFFIC 2 NEW BUSINESS RELATIONSHIP BUILDING CREATE GOALS NETWORKING HIGHER CONVERSION CUSTOMER SERVICE REFERRALS INCREASED SALES Thursday, January 9, 14 SEARCH ENGINE OPTIMIZATION COMMUNITY BUILDING
  24. 24. 3 DEFINE ROI Thursday, January 9, 14
  25. 25. 4 CHOOSE YOUR MEASUREMENT TOOLS Thursday, January 9, 14
  26. 26. Thursday, January 9, 14
  27. 27. Thursday, January 9, 14
  28. 28. Create Key Messages Thursday, January 9, 14
  29. 29. Thursday, January 9, 14
  30. 30. 1 WHAT DO YOU WANT TO SAY? Thursday, January 9, 14
  31. 31. 2 DON’T WORK AGAINST YOURSELF Thursday, January 9, 14
  32. 32. 3 UNDERSTAND YOUR CONTEXT Thursday, January 9, 14
  33. 33. 4 IDENTIFY YOUR VOICE Thursday, January 9, 14
  34. 34. Thursday, January 9, 14
  35. 35. Plan your Content Thursday, January 9, 14
  36. 36. Thursday, January 9, 14
  37. 37. 1 CREATE A CONTENT CALENDAR Thursday, January 9, 14
  38. 38. 2 TELL STORIES Thursday, January 9, 14
  39. 39. 3 SHARE CONTENT FROM OTHERS Thursday, January 9, 14
  40. 40. 4 PLAN TIME TO RESPOND Thursday, January 9, 14
  41. 41. Thursday, January 9, 14
  42. 42. Manage Your Accounts Thursday, January 9, 14
  43. 43. Thursday, January 9, 14
  44. 44. 1 HAVE A POLICY Thursday, January 9, 14
  45. 45. 2 MANAGE YOUR TIME Thursday, January 9, 14
  46. 46. Thursday, January 9, 14
  47. 47. Next Steps Thursday, January 9, 14
  48. 48. Monitor your effectiveness and adjust your strategy based on this data. Thursday, January 9, 14
  49. 49. Measurement tools Google Analytics - Free Hootsuite Insights from social networks -Free but limited Twitalyzer - free SocialMention.com Klout & Kred Thursday, January 9, 14
  50. 50. Management Tools Hootsuite Tweetdeck Bufferapp Hearsay Thursday, January 9, 14
  51. 51. Content Resources AllTop.com Google Alerts LinkedIn today Zite (app for your iPad) Thursday, January 9, 14
  52. 52. Worksheet. Thursday, January 9, 14
  53. 53. Worksheet. 1. What are my goals? Thursday, January 9, 14
  54. 54. Worksheet. 1. What are my goals? 2. Who is my target audience? Thursday, January 9, 14
  55. 55. Worksheet. 1. What are my goals? 2. Who is my target audience? 3. What social networks do I want to be on? Thursday, January 9, 14
  56. 56. Worksheet. 1. What are my goals? 2. Who is my target audience? 3. What social networks do I want to be on? 4. How do I want to come across? Thursday, January 9, 14
  57. 57. Worksheet. 1. What are my goals? 2. Who is my target audience? 3. What social networks do I want to be on? 4. How do I want to come across? 5. What topics are appropriate for my target audience? Thursday, January 9, 14
  58. 58. Worksheet. 1. What are my goals? 2. Who is my target audience? 3. What social networks do I want to be on? 4. How do I want to come across? 5. What topics are appropriate for my target audience? 6. What kind of content do I want to share? Thursday, January 9, 14
  59. 59. Worksheet. 1. What are my goals? 2. Who is my target audience? 3. What social networks do I want to be on? 4. How do I want to come across? 5. What topics are appropriate for my target audience? 6. What kind of content do I want to share? 7.Where will I get my content? Thursday, January 9, 14
  60. 60. Worksheet. 1. What are my goals? 2. Who is my target audience? 3. What social networks do I want to be on? 4. How do I want to come across? 5. What topics are appropriate for my target audience? 6. What kind of content do I want to share? 7.Where will I get my content? 8. How much time per day will I dedicate? Thursday, January 9, 14
  61. 61. Worksheet. 1. What are my goals? 2. Who is my target audience? 3. What social networks do I want to be on? 4. How do I want to come across? 5. What topics are appropriate for my target audience? 6. What kind of content do I want to share? 7.Where will I get my content? 8. How much time per day will I dedicate? 9. What will I measure in terms of my ROI? Thursday, January 9, 14
  62. 62. Worksheet. 1. What are my goals? 2. Who is my target audience? 3. What social networks do I want to be on? 4. How do I want to come across? 5. What topics are appropriate for my target audience? 6. What kind of content do I want to share? 7.Where will I get my content? 8. How much time per day will I dedicate? 9. What will I measure in terms of my ROI? 10. What tools will I use to measure ROI? Thursday, January 9, 14
  63. 63. Also offering: Online one on one training and coaching In person one on one training and coaching Social Media Management Packages LEARN MORE AT STELLARMEDIAMARKETING.COM Thursday, January 9, 14

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