Sm for small business march 14 2013

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Sm for small business march 14 2013

  1. 1. Social Media for Small Business - Best Practices Presented by Kelly MirabellaFriday, March 15, 13 1
  2. 2. Today:Friday, March 15, 13 2
  3. 3. • 1 billion monthly active users • More than 680 million mobile monthly active users • 80% of Social Network Users Prefer to Connect with Brands through FacebookFriday, March 15, 13 3
  4. 4. Facebook Marketing • B2C Facebook results are 30% above average on Sundays • 95% of Facebook wall post are not answered by brands! (All Facebook) Two main reasons people like a brand: (Mashable) 1. They are already a customer (58%) 2. They want to receive discounts or promotions (57%)Friday, March 15, 13 4
  5. 5. Cover Image 851x315 Profile Photo 160x160 Message About Section Tabs 111x74Friday, March 15, 13 5
  6. 6. The  Rules  for  Covers •No call to action •No URL or contact information •No promotions •No reference to Facebook functions (“like us”) •NEW  RULE: No more than 20% text Check your compliance - http://coverphoto.paavo.chFriday, March 15, 13 6
  7. 7. Post & share here Your Friends who like this page too FeedFriday, March 15, 13 7
  8. 8. Post by others The Page’s likesFriday, March 15, 13 8
  9. 9. Highlighting a PostFriday, March 15, 13 9
  10. 10. Pin a Post to the TopFriday, March 15, 13 10
  11. 11. Creative CoversFriday, March 15, 13 11
  12. 12. Tabs = ApplicationsFriday, March 15, 13 12
  13. 13. PinterestFriday, March 15, 13 13
  14. 14. RSS Feed by InvolverFriday, March 15, 13 14
  15. 15. YouTube for PagesFriday, March 15, 13 15
  16. 16. Admin PanelFriday, March 15, 13 16
  17. 17. ✴ 200 million users world wide ✴ 74 million plus users are located in the USA ✴ LinkedIn counts executives from all 2012 Fortune 500 companies as members ✴ Professional Networking Site Launched in 2003Friday, March 15, 13 17
  18. 18. Friday, March 15, 13 18
  19. 19. Your Profile LinkedIn profiles are searchable through all major search engines, Including Google, Bing and Yahoo. ✴ Optimize - Keywords and Phrases ✴ Be Found - Go Public ✴ Links & Custom URL ✴ Spell Check Issues ✴ Make a Great First ImpressionFriday, March 15, 13 19
  20. 20. How Do you Rank?Friday, March 15, 13 20
  21. 21. Best Practices •Fill out your profile to 100% +++ •Have a great photo •Be active •Use the tools •Tie your account to Twitter if you have a Twitter accountFriday, March 15, 13 21
  22. 22. • Visitors from Pinterest are10% more likely to make a purchase over other major social media sites such as Facebook and Twitter • Pinterest is used by 26% B2B marketers. • Pinterest site’s referrals spend 70% more money than visitors referred from non-social channels. • 98 minutes per month is the average time spent on Pinterest • 57% of users interact with food-related content and its said to be the number one category of content. with 11.9% of pins, followed by DIY and crafts 9.2% and home decor (5.9%).Friday, March 15, 13 22
  23. 23. Friday, March 15, 13 23
  24. 24. Set up your account Link your account Set up some boards Find friends Pin & RePinFriday, March 15, 13 24
  25. 25. Account SettingsFriday, March 15, 13 25
  26. 26. Set up boardsFriday, March 15, 13 26
  27. 27. SearchFriday, March 15, 13 27
  28. 28. Pin & Re-PinFriday, March 15, 13 28
  29. 29. Best Practices Create a handful of boards that cover a broad range of interests. Repin within Pinterest to engage other users Don’t pin too many times in a row, especially if you’re linked to your social platforms. Pin regularly http://business.pinterest.comFriday, March 15, 13 29
  30. 30. Caution Be sure you take images from the original source Protect your original photos with watermarks Don’t spam – they will kick you offFriday, March 15, 13 30
  31. 31. Friday, March 15, 13 31
  32. 32. • Google+ has 525 million active monthly users • The +1 button is used 5 billion times per day • The more +1s an article or blog gets the higher it appears in Google search • 625k new users added everyday Take a tourFriday, March 15, 13 32
  33. 33. Get the Most Out of Your Page & Profile Link to your website (G+ makes contextual linking easy and links are “followed”). • Optimize: Writing a descriptive, accurate and keyword focused “About” page. • Link to your other social media online profiles like Facebook, Twitter, LinkedIn. • If you are a location based company create a place page.Friday, March 15, 13 33
  34. 34. Get the most out of your experience Hangouts ✴ Communities ✴ Get the +1 button on your content ✴ Tag people (just add a + before their name) ✴ Organize your circles ✴ Get the badge for your website ✴ Top sites using the Google+ badge have grown their audience an average of 38 percent.Friday, March 15, 13 34
  35. 35. Take Aways • Put the puzzle pieces together! • Consistent Branding • Make a good impression • Create Value and build relationships/trust • Share great content • Use new technologies to help build your brand on and offlineFriday, March 15, 13 35
  36. 36. Always Remember...Friday, March 15, 13 36
  37. 37. Upcoming Classes Free Class – Social Media Made Simple This class is sponsored by Constant Contact and Hosted by IRIS Fire Investigations Date: March 25, 2013 Time: 9am – 11am Location: Englewood, CO | IRIS Fire Investigations offices Investment: Free with registration (space is limited so reserve your seat today!) Free Class – Social Media Made Simple This class is sponsored by Constant Contact and Hosted by The Jefferson County Business Resource Center Date: March 28, 2013 Time: 9am – 11am Location: Golden, CO | The Jefferson County Business Resource Center Investment: Free with registration (space is limited so reserve your seat today!) The Art of Networking Series Includes: Personal Branding & 30 sec. Commercials, The Art of Follow-up, Beyond the Follow Up Date: April 5, 12, 19 Time: 2:30PM - 4:00PM Location: Koelbel Library, Greenwood Village in the DTC Investment: Early Bird: $29 Regular: $47 All Sessions Package: $87Friday, March 15, 13 37
  38. 38. Listen: MasteringSocialBusiness.com Read: StellarMediaMarketing.com/Blog Contact: Kelly Mirabella StellarMediaMkt@gmail.com 720.515.6137 Engage: Facebook.com/stellar247 Linkedin.com/in/KellyMirabella Twitter.com/Stellar247Friday, March 15, 13 38

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