© Constant Contact 2015
Basics of Social Media
The why, the what, and the how for your
small business or nonprofit
BE A MARKETER
All it takes is Constant Contact®
#BeaMarketer
Why are we here today?
Why are we here today?
Need help?You are not alone.
n
54%
of small businesses
need help with
social media
marketing- Constant Contact Small Business Survey
57%
of nonprofits
ne...
Social media looks really interesting but...
I’ll never have millions of fans.
Using new marketing tools sound great but.....
Within a 5 year time span ...
10%of small businesses
used social media marketing.
Source:Constant Contact Small Businesses...
That went up to
a whopping 87%of small businesses
using social media marketing!
Source:Constant Contact Small Businesses T...
9
You have all you need
to get started!
• Loyal, happy customers
• Great customer experience
• Interesting things to say!
Agenda
10
1.Why use social media?
2.The top 5 social networks
3.What do I say?
4.Get started today
Agenda
11
1.Why use social media?
2.The top 5 social networks
3.What do I say?
4.Get started today
1.Why use social media?
12
1.Why use social media?
74%of shoppers use social media to guide purchases
Source:ODM Group
43% purchase a product shar...
Engagement is the new word of mouth
13
1.Why use social media?
14
1.Why use social media?
Entice to
stay in touch
Engage
people
Engagement
drives social
visibility
Provide a “wow!”
expe...
Agenda
15
1.Why use social media?
2.The top social networks
3.What do I say?
4.Get started today
2.The top social networks
16
2.The top social networks
The “Top” Social Media networks
Facebook LinkedIn Twitter Pinterest Instagram
2.The top social networks
What is it?
Post this:
How
often?
Business
benefit
Largest social
sharing site for users
and bus...
2.The top social networks
What is it?
Post this:
Social networking
for businesses
Content about your
business, your expert...
2.The top social networks
What is it?
Post this:
Social conversation and
information sharing
Links to news and blog
posts,...
2.The top social networks
What is it?
Post this:
Social site where users
pin images to boards of
things they like
Images o...
2.The top social networks
What is it?
Post this:
Mobile app for photo
and video sharing
Photos and videos of
your biz, pro...
Agenda
22
1.Why use social media?
2.The top social networks
3.What do I say?
4.Get started today
3. What do I say?
3. What do I say?
Go for it on Social Media!
Make your posts work for you.
50% 30% 20%
Share interesting and
entertaining posts.
Offer helpful
information.
Promote
your
business.
24
50% Share interesting and
entertaining posts
3. What do I say?
25
30% Offer helpful
information.
3. What do I say?
26
20% Promote your business.
3. What do I say?
27
3. What do I say?
4 people like this.
1 share 28
3. What do I say?
Susan Jones likes this.
Susan Jones Let’s go!
November 20
29
Likes
Shares
Forwards
Word-of-mouth
Reach your customers where they are.
3. What do I say?
30
338
average number of friends
per adult Facebook user
source: Pew Research Center
3. What do I say?
31
SMALL
is big!
5 Likes
3 Shares
5 Comments
3
21
7
5
3
1
9
4
2
3
2
5
1
1 Like
2
2
4
3 Shares
5
2
1
6
3 Comments
5
1
7
3
2
3....
Agenda
33
1.Why use social media?
2.The top social networks
3.What do I say?
4.Get started today
3. What do I say?
4. Get started today
Tip 1: Create your page
• Page vs. profile
• Facebook.com/pages/create
• Fill out info
• Add logo and...
35
4. Get started today
Tip 2:Tell people you’re there!
• Email marketing
• Website/blog
• In your store/office
• Business...
36
4. Get started today
Tip 3: Start posting
• Post 1-2 X per day
• Use the 50% 30% 20% rule
• Pay attention to likes, com...
37
4. Get started today
Tip 4: Repurpose everything
Start with Facebook
4. Get started today
Tip 5: Make social media...
38
Start with Facebook
4. Get started today
work for you.
39
• Share email newsletters
• Post offers
• Share photos
• Give advice
• Ask questions
40
4. Get started today
Tip 6: Save time with simple tools
• Schedule your posts with Facebook or
Hootsuite
• Set up searc...
4. Get started today
41
M T W T F
Time: morning Time: noon Time: morning Time: noon Time: noon
Post: Monday
motivation quo...
4. Get started today
42
M T W T F
Time: Time: Time: Time: Time:
Post: Post: Post: Post: Post:
43
4. Get started today
Don’t forget about email
Use social to drive people back to your email list.
44
4. Get started today
Install a Sign-up Form App to FBFacebook
Busin...
45
4. Get started today
Get fans’ attention with the FacebookSign-up FormApp.
4. Get started today
46
Extend your reach with theSocialShare tool.
47
4. Get started today
Use your Facebook and Instagram photos in your emails.
48
• Use the Share Bar
• Ask people to like, share,
retweet, pin
• Add social media buttons
4. Get started today
Emails wi...
Next steps
49
1. Decide which social networks are right for you
2.Just beginning? Start with Facebook
3. Make it easy for ...
BE A MARKETER
All it takes is Constant Contact®
#BeaMarketer
Resources
51
Get started today…
60-day free trial
www.constantcontact.com
Learn more...
Local and online seminars
www.cons...
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Basics of Social Media

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Have you been thinking about marketing your business with social media marketing, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works?

This social media marketing webinar will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers.

We’ll take a look at the 5 most popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Instagram – and help you decide what is right for your business. We’ll also look at what comes next: how and what to post on social media.

Published in: Social Media, Technology, Business
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Basics of Social Media

  1. 1. © Constant Contact 2015 Basics of Social Media The why, the what, and the how for your small business or nonprofit
  2. 2. BE A MARKETER All it takes is Constant Contact® #BeaMarketer
  3. 3. Why are we here today? Why are we here today?
  4. 4. Need help?You are not alone. n
  5. 5. 54% of small businesses need help with social media marketing- Constant Contact Small Business Survey 57% of nonprofits need help with social media marketing- Constant Contact Nonprofit Pulse Survey
  6. 6. Social media looks really interesting but... I’ll never have millions of fans. Using new marketing tools sound great but... I don’t know what to say on social media. Reading what’s being said sounds useful but... I’ll never have a dedicated staff to do it right. I hear about new tools and networks every day but... I just don’t have the time to stay current.
  7. 7. Within a 5 year time span ... 10%of small businesses used social media marketing. Source:Constant Contact Small Businesses Then & Now study 7
  8. 8. That went up to a whopping 87%of small businesses using social media marketing! Source:Constant Contact Small Businesses Then & Now study 8
  9. 9. 9 You have all you need to get started! • Loyal, happy customers • Great customer experience • Interesting things to say!
  10. 10. Agenda 10 1.Why use social media? 2.The top 5 social networks 3.What do I say? 4.Get started today
  11. 11. Agenda 11 1.Why use social media? 2.The top 5 social networks 3.What do I say? 4.Get started today 1.Why use social media?
  12. 12. 12 1.Why use social media? 74%of shoppers use social media to guide purchases Source:ODM Group 43% purchase a product shared or favorited by a friend Source:Vision Critical 84% of social media users share to show their support for a cause Source: NewYorkTimes •It influences decisions
  13. 13. Engagement is the new word of mouth 13 1.Why use social media?
  14. 14. 14 1.Why use social media? Entice to stay in touch Engage people Engagement drives social visibility Provide a “wow!” experience
  15. 15. Agenda 15 1.Why use social media? 2.The top social networks 3.What do I say? 4.Get started today 2.The top social networks
  16. 16. 16 2.The top social networks The “Top” Social Media networks Facebook LinkedIn Twitter Pinterest Instagram
  17. 17. 2.The top social networks What is it? Post this: How often? Business benefit Largest social sharing site for users and businesses Text, links, photos and videos that engage, inform and promote 1-2 X per day Reach large audiences, advertising platform
  18. 18. 2.The top social networks What is it? Post this: Social networking for businesses Content about your business, your expertise, curated content At least 2 X per week Establish your expertise, network within your industry. How often? Business benefit
  19. 19. 2.The top social networks What is it? Post this: Social conversation and information sharing Links to news and blog posts, photos, videos At least 5 X per day Fastest way to reach your audience, customer service How often? Business benefit
  20. 20. 2.The top social networks What is it? Post this: Social site where users pin images to boards of things they like Images of products, tips, digital content, and interests At least 5 X per day Pins can get found by search or chance and direct back to your site How often? Business benefit
  21. 21. 2.The top social networks What is it? Post this: Mobile app for photo and video sharing Photos and videos of your biz, products and people At least 1 X per day Followers get to know you and your biz through images How often? Business benefit 21
  22. 22. Agenda 22 1.Why use social media? 2.The top social networks 3.What do I say? 4.Get started today 3. What do I say?
  23. 23. 3. What do I say? Go for it on Social Media! Make your posts work for you.
  24. 24. 50% 30% 20% Share interesting and entertaining posts. Offer helpful information. Promote your business. 24
  25. 25. 50% Share interesting and entertaining posts 3. What do I say? 25
  26. 26. 30% Offer helpful information. 3. What do I say? 26
  27. 27. 20% Promote your business. 3. What do I say? 27
  28. 28. 3. What do I say? 4 people like this. 1 share 28
  29. 29. 3. What do I say? Susan Jones likes this. Susan Jones Let’s go! November 20 29
  30. 30. Likes Shares Forwards Word-of-mouth Reach your customers where they are. 3. What do I say? 30
  31. 31. 338 average number of friends per adult Facebook user source: Pew Research Center 3. What do I say? 31
  32. 32. SMALL is big! 5 Likes 3 Shares 5 Comments 3 21 7 5 3 1 9 4 2 3 2 5 1 1 Like 2 2 4 3 Shares 5 2 1 6 3 Comments 5 1 7 3 2 3. What do I say? 32
  33. 33. Agenda 33 1.Why use social media? 2.The top social networks 3.What do I say? 4.Get started today 3. What do I say?
  34. 34. 4. Get started today Tip 1: Create your page • Page vs. profile • Facebook.com/pages/create • Fill out info • Add logo and cover photo Start with Facebook 34
  35. 35. 35 4. Get started today Tip 2:Tell people you’re there! • Email marketing • Website/blog • In your store/office • Business cards • Add social links to everything • Follow your best customers and engage them Start with Facebook
  36. 36. 36 4. Get started today Tip 3: Start posting • Post 1-2 X per day • Use the 50% 30% 20% rule • Pay attention to likes, comments and shares • Ask your audience Start with Facebook
  37. 37. 37 4. Get started today Tip 4: Repurpose everything Start with Facebook
  38. 38. 4. Get started today Tip 5: Make social media... 38 Start with Facebook
  39. 39. 4. Get started today work for you. 39 • Share email newsletters • Post offers • Share photos • Give advice • Ask questions
  40. 40. 40 4. Get started today Tip 6: Save time with simple tools • Schedule your posts with Facebook or Hootsuite • Set up searches to monitor what others are saying • Spend 20 minutes at a time, 3-5 times a week Start with Facebook
  41. 41. 4. Get started today 41 M T W T F Time: morning Time: noon Time: morning Time: noon Time: noon Post: Monday motivation quote Post: Check out these tips Post: Interesting fact Post:What’s new at our business Post: Just for fun!
  42. 42. 4. Get started today 42 M T W T F Time: Time: Time: Time: Time: Post: Post: Post: Post: Post:
  43. 43. 43 4. Get started today Don’t forget about email
  44. 44. Use social to drive people back to your email list. 44 4. Get started today Install a Sign-up Form App to FBFacebook Business Page Create fun posts with a request to subscribe – try using imagesSocial media platforms Include a sign-up form URL in profile bioInstagram Create a beautiful image detailing how to subscribe – include link in commentPinterest Bio pages Include a sign-up form URL in profile bios to gather most interested subscribers
  45. 45. 45 4. Get started today Get fans’ attention with the FacebookSign-up FormApp.
  46. 46. 4. Get started today 46 Extend your reach with theSocialShare tool.
  47. 47. 47 4. Get started today Use your Facebook and Instagram photos in your emails.
  48. 48. 48 • Use the Share Bar • Ask people to like, share, retweet, pin • Add social media buttons 4. Get started today Emails with social sharing buttons increase click-through rates by 158%
  49. 49. Next steps 49 1. Decide which social networks are right for you 2.Just beginning? Start with Facebook 3. Make it easy for people to find and follow you 4.Use the 50% 30% 20% rule for content 5.Schedule out your posts, plan weekly 6.Repurpose your emails, promotions on social
  50. 50. BE A MARKETER All it takes is Constant Contact® #BeaMarketer
  51. 51. Resources 51 Get started today… 60-day free trial www.constantcontact.com Learn more... Local and online seminars www.constantcontact.com Scroll down to Seminars &Training Find help... Constant Contact Marketing Resources blogs.constantcontact.com/library Check out blog posts, guides, videos, infographics, recorded webinars and more!

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