Social media for real estate 2015

1. Real Estate & Social MediaFinding positive results from being active online Presented by Kelly Mirabella, Social Media Consultant & Trainer Tuesday, March 17, 15

2. Kelly Mirabella Stellar Media Marketing StellarMediaMarketing.com ClubStellar.com Kelly@Stellar247.com /EveryDaySocial /Stellar247 /Stellar247 /Stellar247 Linkedin.com/In/KellyMirabella Plus.google.com/+StellarMediaMarketing Tuesday, March 17, 15

3. Why Social Media? Tuesday, March 17, 15

4. Why Social Media? Networking Tuesday, March 17, 15

5. Why Social Media? Networking Industry Insights Tuesday, March 17, 15

6. Why Social Media? Networking Industry Insights Marketing Tuesday, March 17, 15

7. Why Social Media? Networking Industry Insights Marketing Lead Generation Tuesday, March 17, 15

8. Why Social Media? Networking Industry Insights Marketing Lead Generation Branding Tuesday, March 17, 15

9. You can’t afford not to Tuesday, March 17, 15

10. Real Estate is always a hot issue You can’t afford not to Tuesday, March 17, 15

11. Real Estate is always a hot issue The conversation is happening with or without you. You can’t afford not to Tuesday, March 17, 15

12. Real Estate is always a hot issue The conversation is happening with or without you. Use new media to communicate, educate and build a strong brand as an industry expert. You can’t afford not to Tuesday, March 17, 15

13. Facebook Tuesday, March 17, 15

14. People have Profiles Brands have Pages Tuesday, March 17, 15

15. Tuesday, March 17, 15

16. Let’s Breakdown a Facebook page Tuesday, March 17, 15

19. How to use Facebook for Real Estate Tuesday, March 17, 15

20. How to use Facebook for Real Estate Tell your story Tuesday, March 17, 15

21. How to use Facebook for Real Estate Tell your story Use Video Tuesday, March 17, 15

22. How to use Facebook for Real Estate Tell your story Use Video Use Photo/Images Tuesday, March 17, 15

23. How to use Facebook for Real Estate Tell your story Use Video Use Photo/Images Connect with Power Partner Tuesday, March 17, 15

24. How to use Facebook for Real Estate Tell your story Use Video Use Photo/Images Connect with Power Partner Share Real Estate facts & news Tuesday, March 17, 15

25. How to use Facebook for Real Estate Tell your story Use Video Use Photo/Images Connect with Power Partner Share Real Estate facts & news Join Groups Tuesday, March 17, 15

26. LinkedIn Tuesday, March 17, 15

27. LinkedIn 347 million users worldwide Tuesday, March 17, 15

28. LinkedIn 347 million users worldwide 27% visits via mobile device Tuesday, March 17, 15

29. LinkedIn 347 million users worldwide 27% visits via mobile device 40% of users check their account daily Tuesday, March 17, 15

31. LinkedIn Profile Breakdown Tuesday, March 17, 15

36. LinkedIn Basics Tuesday, March 17, 15

37. LinkedIn Basics Fill out your profile completely Tuesday, March 17, 15

38. LinkedIn Basics Fill out your profile completely Have a good headshot/photo Tuesday, March 17, 15

39. LinkedIn Basics Fill out your profile completely Have a good headshot/photo Use keywords Tuesday, March 17, 15

40. LinkedIn Basics Fill out your profile completely Have a good headshot/photo Use keywords Make Connections Tuesday, March 17, 15

41. LinkedIn Basics Fill out your profile completely Have a good headshot/photo Use keywords Make Connections Be engaged Tuesday, March 17, 15

42. How to use LinkedIn for Real Estate Tuesday, March 17, 15

43. How to use LinkedIn for Real Estate Connect with professionals Tuesday, March 17, 15

44. How to use LinkedIn for Real Estate Connect with professionals Share information or resources Tuesday, March 17, 15

45. How to use LinkedIn for Real Estate Connect with professionals Share information or resources Get involved in industry related groups Tuesday, March 17, 15

46. How to use LinkedIn for Real Estate Connect with professionals Share information or resources Get involved in industry related groups Blog about real estate issues Tuesday, March 17, 15

47. Instagram Tuesday, March 17, 15

48. Initial Steps - Getting Started There are basically 3 main steps to getting set up on Instagram. 1. Profile Picture 2. Bio 3. Website URL Tuesday, March 17, 15

49. Profile Picture Bio 160 Characters URL Tuesday, March 17, 15

50. Bio Examples Tuesday, March 17, 15

51. Effective Marketing Once your profile is created you will need to determine the type of content you want to share. Consider who you are trying to target. What type of content are those people interested in? Feel free to mix it up but try to keep some consistency in your postings. Tuesday, March 17, 15

52. Around Town Tuesday, March 17, 15

58. Storytelling/Highlight Tell a story through photos, video and/or captions Tuesday, March 17, 15

64. Inspirational & Motivational Inspire and motivate with quotes, sayings and song lyrics. Try to use words that speak to your audience. Tuesday, March 17, 15

68. Educate Share your knowledge and showcase your expertise with how to tips, updates and educational pieces. Tuesday, March 17, 15

73. Next steps - 5 Tips for more engagement 1. Use call to actions 2.Use Hashtags 3. Reshare/Tag 4. Be consistent 5. Post often Tuesday, March 17, 15

74. Use call to actions Tuesday, March 17, 15

77. Use Hashtags Adding a number of relevant hashtags to your posts can increase their visibility to users who share in the interests you are posting about. Top 10 Hashtags of 2014 Via Websta.me 1. #love 760,450,323 posts 2. #instagood 342,577,390 posts 3. #me 319,917,056 posts 4. #tbt 295,696,931 posts 5. #cute 281,385,003 posts 6. #follow 278,933,112 posts 7. #followme 263,394,918 posts 8. #photooftheday 260,454,062 posts 9. #happy 247,096,417 posts 10. #tagsforlikes 244,338,424 posts Adding tags to your photos is a great way to find new followers and share your photos with more people. Tuesday, March 17, 15

78. Posted 6 months ago with one hashtag: #Coffee - 2 likes, no comments Edited on January 3, adding all these hashtags. Within 1 hour my likes jumped to 22 likes and 2 comments Try a hashtag update to old images Tuesday, March 17, 15

79. Reshare/Tag Tuesday, March 17, 15

82. Be consistent & Post often According to a study by social analytics firm Union Metrics, there is no correlation between the amount of times you post and engagement. However, if you are going to post you should do so at a consistent flow. Here’s the follower data for a TV show that took a break from Instagram after its season concluded: Take away: Be consistent and be active Tuesday, March 17, 15

83. Tools Tuesday, March 17, 15

84. Tools Hootsuite.com Tuesday, March 17, 15

85. Tools Hootsuite.com BufferApp.com Tuesday, March 17, 15

86. Tools Hootsuite.com BufferApp.com Mention.com Tuesday, March 17, 15

87. Tools Hootsuite.com BufferApp.com Mention.com Canva.com Tuesday, March 17, 15

88. Tools Hootsuite.com BufferApp.com Mention.com Canva.com PicMonkey.com Tuesday, March 17, 15

89. Tools Hootsuite.com BufferApp.com Mention.com Canva.com PicMonkey.com Visual.ly Tuesday, March 17, 15

90. Tools Hootsuite.com BufferApp.com Mention.com Canva.com PicMonkey.com Visual.ly ThingLink.com Tuesday, March 17, 15

98. Q&A Tuesday, March 17, 15

99. MEMBERSHIP PERKS • Weekly mini recorded trainings delivered right to your inbox • Access to a growing library of on demand video trainings and webinars featuring trainings on all the major social networks, email marketing and so much more. All learn at your own pace. • Special pricing and many times free access to Kelly’s outside trainings and webinars • Live group Q&A sessions / mentorship calls with live screen sharing so you get your questions answered! • Bonus resources & how to guides that will take your online marketing to the next level • Access to a private Facebook Group where you can ask questions and join the discussion. • Exclusive rates for private online trainings and consulting sessions. Need more social media help, training and mentorship? Perfect for beginner and intermediate social media levels www.ClubStellar.com Club Stellar for Real Estate coming Fall 2015! Tuesday, March 17, 15

Social media for real estate 2015

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Social media for real estate 2015

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