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Presentation 60 ways-to-grow-your-list aug sept 2014

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60 ways to build an email marketing list

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Presentation 60 ways-to-grow-your-list aug sept 2014

  1. 1. Kelly Mirabella Social Media Consultant & Trainer, Stellar Media Marketing kelly@stellar247.com facebook.com/stellar247 @stellar247
  2. 2. When it comes to email marke0ng , you know how valuable your email list can be. But coming up with new ways to get people to sign up for your emails isn’t always easy. That’s why we put together this collec0on of list g rowth ideas! u se this eBook to g row your list and take your email marke0ng to the next level! Whatever methods you use, be sure to start with a reason “why” someone should join your email list. What’s in it for them? This will make it more likely that people will say yes. Find out… • How to ask people to join your list “ face-to-face” • How to use social media to grow your list • How to grow your list on your website or blog • How to design your emails to help reach new contacts • How to grow your list with email • How to use print material to get people to sign up • How to use events to help grow your list • How to use Incentives and giveaways to grow your list Insight provided by Constant Contact KnowHow www.constantcontact.com/learning-­‐center
  3. 3. Keep it simple. Sometimes a paper sign-­‐up sheet is the best way to go. Use paper 1 sign-up sheet
  4. 4. Just having a sign-­‐up form available won’t always be enough. Train yourself and your employees to always be asking prospective contacts to sign up. Ask 2 face to face
  5. 5. D on’t overlook the obvious. You probably already have a database of contacts who would love to join your list. A sk them to sign up. www.constantcontact.com/learning-­‐center Check your 3 database
  6. 6. L ook to your personal network to help kick start your list g rowth. Ask friends 4 and family
  7. 7. Put a fishbowl 5 on the counter Put a fishbowl on your counter and g ive customers an incentive to drop in their business cards to join your list.
  8. 8. Insight provided by Constant Contact KnowHow “ Ring , Ring” Having a great conversation with a customer or supporter? Keep the conversa0on going— ask them to join your email list! www.constantcontact.com/learning-­‐center Over the 6 phone
  9. 9. Use your 7 sidewalk sign U sing a sidewalk sign or sandwich board to bring in foot traffic? Tell passersby about all the g reat info, discounts, and news they’ll find by signing up for your emails.
  10. 10. If there’s one day people are excited about finding new businesses it’s s mall Business s aturday. make sure you’re asking people to join your list when they come in for this special day. www.constantcontact.com/learning-­‐center Participate in Small Business Saturday 8
  11. 11. t ip : Add a sign-up form to your Facebook page 9 Constant Contact customers can use our free app to add a sign-­‐up form right to their page and collect email addresses without doing any extra work. Find out how. make it easy for fans to join your list by adding a sign-­‐up form to your Facebook Pag e.
  12. 12. Learn more : New to Twitter? Find out how to get started! Write yourself a note now: “ Tweet about my email list once a week.” You should also post about your email list on your other social networks, but less frequently than you would on Twitter. 10 Tweet it!
  13. 13. Update your Facebook page cover photo 11 You can now include a call to ac0on on the Cover Photo of your Facebook Page. Have some fun with it and ask people to join your list.
  14. 14. 12 Buy a Facebook ad Supercharg e your Facebook list g rowth with a Facebook Ad. Add new fans and new subscribers by driving people to your Facebook sign-­‐up form.
  15. 15. 13 Youtube channel Making the leap into online video? Talk about your emails in a video and tell people where to sign up. www.constantcontact.com/learning-­‐center Use your
  16. 16. Learn more : New to Foursquare? Find out how to get started! 14 Foursquare Foursquare lets you update your business’s info and post alerts to people in the area. Try sharing a link to your sign-­‐up form and see how it does. Insight provided by Constant Contact KnowHow www.constantcontact.com/learning-­‐center Use
  17. 17. 15 LinkedIn group When appropriate let members of the same L inkedIn Groups know about your email list. www.constantcontact.com/learning-­‐center Learn more : New to LinkedIn? Find out how to get started! Join a
  18. 18. Join a Google+ L ike L inkedIn Groups, Google+ Communities are the place Google+ users go to find informa0on relevant to them. Share your latest email and ask members to join your list. 16 Community
  19. 19. t ip : Find out how to run and participate i Tweet Chat. n a 17 Host a Tweet chat Tweet chats are a g reat way to boost eng ag ement on Twitter. It can help you attract new followers and can g ive you a unique opportunity to grow your list.
  20. 20. Tell people why they should sign up in 6 seconds or less. You can share your Vine video on Facebook or Twitter and can embed it on your blog. 18 Vine Learn more : New to Vine? Find out more. Insight provided by Constant Contact KnowHow www.constantcontact.com/learning-­‐center Use
  21. 21. Add a sign-up link to your social bios 19 Allow social connec0ons to easily find your email sign-­‐up form by linking to it in your profiles. Try it on Facebook, Twitter, L inkedIn, Pinterest, or Google+.
  22. 22. Create a board on Pinterest and “pin” your email newsletter right when it comes out! U se an imag e from your email or take a screenshot of your entire newsletter to g ive readers a preview of your content. www.constantcontact.com/learning-­‐center Sample your content on Pinterest 20
  23. 23. Add sign-up form to your website 21 Easily add a link to your sign-­‐ up form on your website and collect emails from people who visit your site. Give your sign-­‐ up form plenty of visibility by putting it on every pag e.
  24. 24. Create a “reasons to sign-up”page A sk your current contacts why they enjoy your emails and then create a pag e on your website highlighting the big g est benefits of signing up. 22
  25. 25. D on’t ask too many ques0ons. You may miss chances to g row your email list. Keep your sign-­‐ up form short and simple. Only ask for the informa0on that’s absolutely necessary. You can collect more informa0on down the line. www.constantcontact.com/learning-­‐center Keep your sign-up form short 23
  26. 26. If someone enjoys what you have to say on your blog, there’s a good chance they’d want to see your updates in their inbox. 24 blog t ip : Add to your Constant Contact customers using Wordpress can use our free Wordpress integ ra0on to create a sign-­‐up form that adds email addresses directly to a Constant Contact email list. Find out how.
  27. 27. 25 blog Guest Writing for other blogs is a g reat way to g et in front of a new audience. Include a link to your sign-­‐up form in your author bio. If people like your post, they’ll want to g et more informa0on from you.
  28. 28. Participate in conversa0ons about your area of expertise on your favorite blogs. When you leave a comment you’ll also be able to add a link back to your website as part of your identifying informa0on. This can lead people to your website where they can sign up for your email list. www.constantcontact.com/learning-­‐center 26 blog posts Comment on
  29. 29. 27 calls to action Join our list to learn more about what we have to of fer! Join our list to receive exclusive discounts! Over 1,000 people have signed up to receive our emails each month. Sign up today! Don’t miss a thing! Join our email list to get updates sent to your inbox once a week. Test different calls-­‐to-­‐action and see how your audience responds. www.constantcontact.com/learning-­‐center Test different
  30. 30. 28 payment forms Collect email addresses when people are making a purchase. Be sure to indicate they’re opting -­‐in to receive future emails from you. Online
  31. 31. www.constantcontact.com/learning-­‐center 29 listings Optimize online D id you know that 49% of small businesses have never updated their online listing s? Keep your listing up-­‐to-­‐date and provide a link to join your email list.
  32. 32. 30 podcast Mention your email newslet ter during your podcast . (Have you listened to our weekly s peakeasy Marketing Roundtable Podcast? Check it out and while you’re there, subscribe to our Hint s & Tips newslet ter at the top of the page! ) www.constantcontact.com/learning-­‐center Use your
  33. 33. 31 an online survey Collect emails with www.constantcontact.com/learning-­‐center Add a sign-­‐up link to your next online survey. L et people share their feedback and join your email list.
  34. 34. 32 email archive U se Email Archive to promote your past emails. You can share your archive on your blog, website, and on social media. www.constantcontact.com/learning-­‐center Promote your
  35. 35. Put a sign-up link in your newsletter 33 You never know how people are going to find your emails. When new readers find them, make sure they have a way to sign up.
  36. 36. Add social share buttons to your email 34 t ip : If you want people to share your email, be sure to tell them directly, “ Share this email.” Sometimes, the best way to g row your list is to extend the reach of your emails. Add social share buttons to make it easy for people to share your emails on their social networks.
  37. 37. 35 a friend Use forward to The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. t ip : If you want people to forward your emails more often be sure to create share-­‐worthy content. Find out how. Add a “ forward to a friend” button to your emails to help you reach your next subscribers.
  38. 38. Get more exposure for your email list by including a link in your regular emails. 36 signature Your email
  39. 39. 37 PicMonkey With picMonkey, you can put text over imag es—a g reat way to ask people to join your list! Share your imag es on Facebook, Twitter, or hang them in your store. Learn more : New to Picmonkey? Find out more. Use
  40. 40. 38 app for that D ownload the There’s an Quick v iew app from Constant Contact so you can enter new emails on-­‐ the-­‐g o.
  41. 41. More than half of all Americans now have smartphones. u se Constant Contact’s Text-­‐ to-­‐Join feature to let your people sign up via text messag e. 39 join Insight provided by Constant Contact KnowHow www.constantcontact.com/learning-­‐center Use text to
  42. 42. 40 QR Code Add a QR code to a flyer, post, or brochure and make it easy for people to scan-­‐to-­‐join your email list. t ip : Constant Contact customers can easily create a QR code right in their accounts. Find out more. Use a
  43. 43. Wondering what to do with the new iPad? u se it to collect email addresses in-­‐store or at your next event. 41 ipad t ip : Use an Constant Contact customers can use iCapture app to add email addresses directly to their accounts. Find out more.
  44. 44. 42 brochure Giving out flyers, brochures, or pamphlets at your store or office? L et people know your emails are the best source for up-­‐to-­‐ date informa0on. Use a
  45. 45. 43 Run an ad in the paper Get the most out of your print advertising investment. Tell people to visit your website and join your list!
  46. 46. 44 business cards Work with your business card supplier to add a QR code with a call-­‐to-­‐ac0on to join your email list. On your
  47. 47. Own a restaurant? Add a QR code on your menu and let people join your email list at the table. 45 menu Add to your
  48. 48. 46 Use your shipping boxes Shipping orders to customers who placed an order online? Put a QR code on your boxes and encourag e customers to sign up.
  49. 49. 47 registration During event The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Stay in touch before, during , and af ter your event by collecting email addresses when people register for your event. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
  50. 50. Collect email addresses at your event with a paper sign-­‐up sheet, QR code, or even via text-­‐messag e. Collect email addresses at your event 48
  51. 51. 49 sponsor Work with other businesses and org aniza0ons in your community to host an event. It’s a g reat way to introduce your business (and your email list ) to a whole new audience. Insight provided by Constant Contact KnowHow www.constantcontact.com/learning-­‐center Be a
  52. 52. Book a speaking 50 engagement If people are interested in what you have to say, there’s a good chance they’ll be interested in what you write in your emails. L et people know you have a resource they can sign up to receive.
  53. 53. 51 Use your table tents D o you use table tents in your restaurant or at your events? Add a QR code and make it easy for attendees to join your email list.
  54. 54. Raffle off a prize your customers will love and collect email addresses in the process. 52 raffle t ip : Always let people know they’ll also be joining your email list and receiving follow-­‐up emails from you. Insight provided by Constant Contact KnowHow www.constantcontact.com/learning-­‐center Run an in-store
  55. 55. 53 sweepstakes Run a Facebook With s ocial c ampaig n s f rom c onstant c ontact , you can run a contest on Facebook and collect email addresses in the process. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
  56. 56. 54 Start a loyalty program L ook for ways to reward your customers and g row your email list in the process!
  57. 57. 55 birthday club Create a club to help celebrate your customers’ birthdays and g row your email list. Insight provided by Constant Contact KnowHow www.constantcontact.com/learning-­‐center Run a
  58. 58. If you want deal buyers to come back af ter the deal is over, you need to make it easy for people to join your list! 56 local deal t ip : With s aveLocal f rom c onstant c ontact you can collect email addresses right when someone purchases your deal. Find out how. Insight provided by Constant Contact KnowHow www.constantcontact.com/learning-­‐center Run a
  59. 59. Ask when someone 57 redeems an offer Testing your luck with one of the big -­‐name deal providers? D on’t forg et to ask new customers to join your mailing list when they redeem the offer.
  60. 60. 58 on Facebook Offer a coupon
  61. 61. You can offer up a g reat piece of content—like a whitepaper, eBook, or guide—to entice people to join your list 59 of content Offer a piece
  62. 62. 60 Offer an incentive to your employees Get your employees excited about g rowing your email list. Offer a prize to the employee who collects the most email addresses.
  63. 63. Grow with Constant Contact One Toolkit. One Login. All the marke0ng campaigns you need Together in one place 64 . Offers & Promo0ons Events & Registra0ons Newslekers & Announcements Feedback & Surveys
  64. 64. 65

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