The document outlines 10 productivity tips from Hootsuite and Evernote aimed at improving social media management and content creation. Key recommendations include utilizing RSS feeds for content curation, maintaining a content library, analyzing trending content, and employing effective content strategies. Additional tips focus on web clipping, project collaboration, crisis communication, tracking success metrics, and establishing an archival knowledge base using the features of both platforms.

1. 10 Productivity Tips from
Hootsuite & Evernote

2. Gillian
Hamilton Rogers
Community Lead APAC
@Singapore_Gill
Angela
Cheong
Marketing Manager, Asia Pacific
@angelacfw
Vicky
Truong
Head of Social Media Coaching
@HootVicky
@HootsuiteAPAC @EvernoteSEA #SocialProductivity

3. Hootsuite is the most widely used platform for managing
social media, loved by over 10 million people around the
globe and trusted by 744 of the Fortune 1000.

4. Trusted by 744 of the Fortune 1000

5. Cloud + Mobile Platform

6. As one workspace that lives across your phone, tablet, and computer,
Evernote is the place you write free from distraction, collect
information, find what you need, and present your ideas to the world.

7. Over 150 million users

8. Evernote is the modern workspace

9. Agenda:
5 Productivity Tips From Hootsuite
5 Productivity Tips From Evernote
Hootsuite and Evernote recommends most
powerful digital tools at your disposal
Q&A
@EvernoteSEA @HootsuiteAPAC #SocialProductivity

12. What is it?
•It stands for (Rich Site Summary) – easily
received updates
Why should I care?
•In order to start sharing content that can
interest your audience, you need to accumulate
a list of high-quality external sources. These
can be industry news sites, expert blogs, or
other content aggregators.
•Once you have identified the sources, use the
Syndicator Pro app in your Hootsuite
dashboard to set up an RSS feed for each site.
You can do this by either adding an existing
subscription, or import your OPML/XML files
directly into the app.
Tip #1 : RSS Feeds

13. Tip #1 : RSS Feeds
How to manage your RSS
Feed?
•When you have all your desired
listening streams set up in the
dashboard, you can preview the text
and header images of any articles in
your feeds by clicking on the headline

14. What is it?
•Content curation entails seeking out relevant and
interesting content
Why should I care?
•Since you don’t want to overwhelm your social
media followers by sharing too much content too
often, and leave some breathing room for in-
house content.
•Once you have identified the sources, use the
Syndicator Pro app in your Hootsuite dashboard to
set up an RSS feed for each site. You can do this by
either adding an existing subscription, or import
your OPML/XML files directly into the app.
Tip #2 : Content Library

15. Tip #2 : Content Library
How to build a content
library?
•If you want to compile a content library
outside of the Syndicator app, you can
also send the content to apps like
Evernote or Pocket, or share it to an
appropriate folder in your cloud
software (such as Google Drive

16. What is it?
Content that drives engagement, passion,
shares and comments. When content
trends and stories break, you need to be
part of the conversation and share your
own passion and insights as early as
possible.
Why should I care?
•Real-time trend intelligence platform that
predicts emerging content, influencers and
sentiment for any topic or search query.
Tip #3 : Trending Content

17. Tip #3 : Trending Content
How do I use it?
Allows you to search for topics by trending
content, hashtags, and sources. Easily
engage, share trending stories, videos and
more with your social networks.

18. Tip #4 : Content Strategy
What is it?
Refers to the planning, development, and
management of content. Tie your content
calendar closely to your business goals.
For example, if your LinkedIn account is
meant to drive leads, focus on lead
generation content.
Why should I care?
•Understanding your brand’s identity is an
important first step to deciding on the
content you should source or create. The
answers to the following questions will
inform your brand guidelines, which in
turn influence your content strategy.

19. Tip #5 : Content Strategy Template

20. What is productivity?

21. Tip #1: Clip Content from the Web
What is it?
• Web Clipper is an online plug-in that allows you to
save content directly into your Evernote account be
it articles, or content from Gmail, Amazon, LinkedIn
Why should I care?
• The digital industry innovates quickly. In order to
stay up-to-date with the latest technology you need
to constantly read research reports on new
technology and tools to help you become a better
marketer
• Save content into Evernote even if you are on the
go; Evernote’s search allows you to quickly retrieve
clipped content at a later date. Search within images

22. Tip #1: Clip Content from the Web

23. Tip #1: Clip Content from the Web

24. Tip #2: Project Management & Collaboration
How can I do this?
• Drap and drop different file types into Evernote
• Work Chat and sharing options in Evernote
allow you and team members to collaborate on
drafts before publication
Why should I care?
• Access content in Evernote on any devices
wherever you are to quickly provide feedback,
edit content for social or other digital campaigns
• Stay up-to-date with publication schedules etc.
• Share notebooks with external contractors

25. Tip #2: Project Management & Collaboration

26. Tip #2: Project Management & Collaboration

27. Tip #3: Crisis Communication
How can I do this?
• Build up a content library and create
notebooks on managing and dealing with
crisis communication within Evernote
Why should I care?
• By building your content library within
Evernote, you have access to all your
material 24/7
• Your workspace is where you are. Refer to
the most updated crisis communication
plans wherever you are on any device and
act quickly on fast moving social content.

28. Tip #4: Track and Measure Success
How do I set this up?
• Set up a workflow where your dashboards
are automatically emailed into Evernote
with your customized Evernote email
• Annotate report highlights & present
directly
Why should I care?
• This provides a regular check-in, simplifies
your workflow and ensures that you stay
on top of your campaign progress

30. Tip #5: Archival & Knowledge Base
How do I set this up?
• Automate your workflows with IFTTT Save
all your tweets or mentions into Evernote
• Enable the Evernote and Hootsuite
integration to save tweets from your
stream into Evernote
Why should I care?
• Keep track of everything you have ever
published and easily access it through the
internal search for reference

31. Tip #5: Archival & Knowledge Base

32. More powerful tools!

33. Sunrise Feedly Pocket IF
Smartsheet WSJ Zapier
Evernote App Center

34. Hootsuite App Center
Flipboard ZendeskPocket
MailchimpYoutube Sina WeiboInstagram

35. Q&A
@EvernoteSEA
@HootsuiteAPAC
#SocialProductivity