Point roll webinar_your brand everywhere_december 2011_external
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Point roll webinar_your brand everywhere_december 2011_external
- 1. 1 Your Brand Everywhere: Reach, Engage, & Drive Return Across Digital Touch Points Cat Spurway-Hepler SVP, Strategy & Marketing PointRoll
- 3. 3 Let’s get interactive… Ask Questions! Follow @PointRoll Tweet along! #BrandEverywhere #BrandEverywhere
- 4. 4 2012 digital trends and growth of various platforms Shifting consumer media consumption behaviors Getting your brand everywhere it needs to be Engaging consumers across multiple touch points Closing the loop between online and offline What we’ll cover:
- 5. 5 Consumers Shift, Digital Strategies Respond
- 6. 6Illustration: Gary Waters, Media Magazine 2011 Consumers Doing More, with More… Eyeballs and Attention are Shifting
- 7. 7 Smartphone/Tablet Adoption & Time Spent Will Surge November 2011 we saw a YOY month to date increase of 132%.
- 8. 8 Cord Cutting and the move to web-based TV, more online video consumption Overall, convergence and device multi-use 2011 Leichtman Research Group • 78% of Netflix Watch Instantly users use it to watch movies and TV shows on a TV set • 86% of Netflix households subscribe to a multi-channel video service, • 43% with a multi-channel video service subscribe to a premium service We’ll Cut the Cord in Greater Numbers
- 9. 9 Reach, Unduplicated Audience and Targeting Including Day-parting & Device Will Become Key Reach and unduplicated audience, attribution will be key
- 10. 10 It’s all Converging…On and Offline, Complementary Usage
- 14. 14 ‘Measurement, analysis and learning’ overtook ‘IT support of marketing needs’ as the #1 marketing bottleneck. IBM 2011 CMO Study
- 15. 15 But it Comes with its Challenges
- 16. 16 Advanced Audience and Ad Delivery Analytics • Trending on Uniques - At a quick glance insights into which campaigns are: • Seeing more unique clickers and converters • Acquiring more unique users - Easily identify which campaigns are driving the desired action • Audience Size Estimator - Know by how much you can grow your addressable market - Easily identify the data sources with the largest pools of desired unique users • Gross Cost Trending - Compare different cost metrics (gross cost, CPA, CPM, and Cost per Unique) in aggregate or at the individual campaign level - Better understand which campaign drove the highest desired result (CTR or APM) with the lowest cost
- 17. 17 Ad Analytics Broad and Deep Analytics at Your Fingertips • Impressions • Clicks • Interactions • Panels • Activities • Interaction Costs • Panel Costs • Activity Costs • Video Costs • Dynamic Ad Variables • Video • Reach & Frequency • Site Events • Site Event Revenue • Site Event Time Lag • Campaign Properties • Placement Properties • Creative Properties • Impression Cost • Click Costs
- 18. 18 Closing the Loop: SUPERVALU Drives Online Awareness and In-Store Conversion Challenge: Reach consumers where they are – online – and drive in store to increase sales Strategy: Test rich media ads with dynamic and local content Evaluate richer, expandable format vs standard ads Evaluate how various audience segments perform Results: Overall increase in in-store sales (three-month campaign period) and expandable, localized eCircular ads significantly outperformed the non-expanding Flash ads: 9% increase in dollar sales 10-fold return on media investment 17 % incremental sales lift among exposed households (5% is standard ad lift) Led to better understanding of customer segments * Test was conducted by Nielsen **Click ad to view demo**
- 19. 19 Got a Situation? PointRoll has the Solution!
- 20. 20 We help you identify, execute and optimize digital campaigns • Audience insights • Analysts, benchmarks and more robust analytics • Creative tools and technical help • Creative production and resize support • Flash to HTML5 conversion, Flash and HTML5 builds • Mock ups and quick turnaround campaign options • Trafficking, QA • Continuous guidance – as much or as little hand holding as you want! • One team, one platform, one partner
- 21. 21 Next Generation Ad Delivery & Audience Analytics Platform 87% of marketers are looking for a marketing technology suite that is more integrated. IBM 2011 CMO Study
- 22. 22 Recap Consumers doing more with more Leverage multiple touch points to engage consumers, make experiences relevant and interactive Reach, unduplicated audience and targeting including day-parting & device important Quantifying the value of data and ad intelligence will drive success; audience- based measurement and audience-aware creative is critical and will grow in 2012 You can close the loop between online and offline connections Manage, target, create, deliver, measure and optimize campaign more efficiently with a single provider – PointRoll Thank You!
- 23. 23 Learn More! Just ask! – Contact your rep or info@pointroll.com Check us out online – • PointRoll Blog: blog.pointroll.com Facebook: www.facebook.com/PointRoll Twitter: @PointRoll Thank You!
- 24. 25 Questions?
- 25. 26 See You at Our Next Webinar in January 2012! Look for Details in the Coming Weeks
Editor's Notes
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- Understanding changes in consumer consumption, now more than ever it is important to reach consumers at multiple digital touch points and measure that connection. PointRoll is the only provider that enables agencies and advertisers to measurably reach consumers across each digital touch point – getting your brand(s) everywhere – in a more engaging and effective way. With one partner, and one platform. PointRoll is the only provider that enables agencies and advertisers to measurably reach consumers across each digital touch point – getting your brand(s) everywhere – in a more engaging and effective way. One partner, and one platform How do we do it? Via our end-to-end campaign management, creative, targeting and measurement platform and the industry’s most robust capabilities and features spanning [in stream video, takeovers, data-driven dynamic creative versioning, unique based reporting, HTML5 and Flash mobile, etc. personalize here with what is of most interest to your client] and more. We also provide unique service benefits from the industry’s best and brightest talent including a consistent account team for every campaign, creative production and flash development support, and campaign analysis – not just reports – to name a few. I’ll provide more detail on the service benefits I believe will be most valuable to you as we discuss your needs and our solutions to those needs.