Point roll Instream Video Webinar Deck Pushin Play On Instream_01.26.12

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0 likes•943 views

With the growing number of online video viewers interacting with in-stream ads, it’s important to entice and engage these users in one of the most interactive digital advertising platforms today. Standard pre-roll creative is an effective solution, but what other innovative in-stream video formats are available?

Technology Business

• ASK QUESTIONS

• FOLLOW @POINTROLL

• TWEET ALONG HASH TAG
#PRVIDEO

22

PEOPLE WATCH ONLINE VIDEO

People watch video online

66

MARKETERS ARE READY TO USE MORE
VIDEO TO GET IN FRONT OF THEIR
AUDIENCE

77

IN-STREAM VIDEO SUITE

CREATE.

MANAGE.

TARGET.

11

DYNAMIC & LOCALIZATION IN-STREAM SOLUTIONS

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21
21

OUT OF VIDEO PLAYER EXPERIENCE

•

25
25

IN-STREAM JUST GOT EASIER

•

*A video is defined as any streamed segment of
audiovisual content, including both progressive
downloads and live streams. For long-
form, segmented content, (e.g. television episodes
with ad pods in the middle) each segment of the
content is counted as a distinct video stream.

SOURCE: comScore Releases December 2011 U.S. Online Video Rankings. Click HERE for full article. 29
29

DEEP VIDEO INSIGHTS AND ANALYTICS

• •
• •
• •
• •
•

34
34

SUPPORTED VIDEO FORMATS

• • •
• • •
•
•
•

39
39

POINTROLL MAKES IN-STREAM EASY

•

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◦
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◦
◦
◦

42
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POINTROLL MAKES IN-STREAM EASY

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POINTROLL MAKES IN-STREAM EASY

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This document provides an overview of key concepts in multimedia systems including digital video formats, properties of video such as frame rate and aspect ratio, video compression techniques, and video production equipment and processes. It covers analog vs digital video, interlacing vs progressive scanning, common video file formats like AVI, MOV, and MPG, and how to transfer video from a camcorder to a computer.

工业设计方法 09

pemi hua

This document discusses various topics related to design and innovation including IDEO, DNA, user experience design principles, branding, and usability testing. Some key points discussed include IDEO's design process which includes gathering user insights and rapid prototyping, the concept of design DNA which represents a company's core design philosophy and visual language, and usability testing methods like cognitive walkthroughs and heuristic evaluation. Case studies are presented of companies that successfully implemented design thinking like Sony and Philips.

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Point roll Instream Video Webinar Deck Pushin Play On Instream_01.26.12

1. 2012 IN-STREAM VIDEO SUITE 1

2. • ASK QUESTIONS • FOLLOW @POINTROLL • TWEET ALONG HASH TAG #PRVIDEO 22

3. AGENDA • • • • • • 33

4. MARKETPLACE AND BENCHMARKS 4

5. PEOPLE WATCH VIDEO ONLINE 5

6. PEOPLE WATCH ONLINE VIDEO People watch video online 66

7. MARKETERS ARE READY TO USE MORE VIDEO TO GET IN FRONT OF THEIR AUDIENCE 77

8. PEOPLE INTERACT WITH VIDEO ADS 8

9. IN-STREAM VIDEO QUICK FACTS • • 99

10. • • • 10 10

11. IN-STREAM VIDEO SUITE CREATE. MANAGE. TARGET. 11

12. VAST & VPAID • • 12 12

13. VAST & VPAID • 13 13

14. IN-STREAM VIDEO PRODUCTS 14

15. IN-STREAM PRE-ROLL • 15 15

16. 16 16

17. MOBILE TABLET IN-STREAM VIDEO • 17 17

18. 18 18

19. INTERACTIVE IN-STREAM • 19 19

20. 20 20

21. DYNAMIC & LOCALIZATION IN-STREAM SOLUTIONS • 21 21

22. 22 22

23. ADCHOOSER • 23 23

24. 24 24

25. OUT OF VIDEO PLAYER EXPERIENCE • 25 25

26. 26 26

27. IN-STREAM PAGE TAKEOVER • 27 27

28. 28 28

29. IN-STREAM JUST GOT EASIER • *A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long- form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. SOURCE: comScore Releases December 2011 U.S. Online Video Rankings. Click HERE for full article. 29 29

30. IN-STREAM CERTIFIED PUBLISHERS 30

31. TARGETING AND DELIVERY • • 31 31

32. 32 32

33. VIDEO IS MEASUREABLE 33

34. DEEP VIDEO INSIGHTS AND ANALYTICS • • • • • • • • • 34 34

35. VIDEO EVERYWHERE 35

36. 36 36

37. 37 37

38. 38 38

39. SUPPORTED VIDEO FORMATS • • • • • • • • • 39 39

40. LET’S RECAP 40

41. LET’S RECAP • 41 41

42. POINTROLL MAKES IN-STREAM EASY • ◦ ◦ ◦ ◦ ◦ ◦ 42 42

43. POINTROLL MAKES IN-STREAM EASY • ◦ ◦ ◦ 43 43

44. POINTROLL MAKES IN-STREAM EASY • 44 44

45. POINTROLL MAKES IN-STREAM EASY 45 45

46. THANK YOU 46

47. Q&A 47

Editor's Notes

PointRoll allows to serve your entire campaign across desktop display, mobile and In-Stream from a centralized point creating efficiencies and enabling deeper insight into performance.What is In-Stream Pre-Roll Solution?Plays before, after or between contentVideo assets onlyForced video experience for :15 or :30Content resumes once video ad is complete
PointRoll allows to serve your entire campaign across desktop display, mobile and In-Stream from a centralized point creating efficiencies and enabling deeper insight into performance.What is In-Stream Pre-Roll Solution?Plays before, after or between contentVideo assets onlyForced video experience for :15 or :30Content resumes once video ad is complete
PointRoll allows to serve your entire campaign across desktop display, mobile and In-Stream from a centralized point creating efficiencies and enabling deeper insight into performance.What is In-Stream Pre-Roll Solution?Plays before, after or between contentVideo assets onlyForced video experience for :15 or :30Content resumes once video ad is complete
Interactive or pre-roll, easily deliver engaging video experiences on mobile and tablet devices. What is Mobile Tablet In-Stream Video? Deliver your video to every screen in your Digital campaign PointRoll supports all video formats so your Desktop pre-roll campaign can also run in mobile and tablets
Make your brand come to life with unique interactive features. What is Interactive In-Stream Solutions?Contains forms, polls & other rich media featuresCan display as interactive pre, mid or post rollCan display as lower third overlayInteractive In-Stream ads have all the benefits of pre-roll, plus:Take advantage of advanced engagement metrics, interaction and completionIncreased engagement through polls, store locators, social and more rich functionalityAdvanced engagement metrics including interaction and activity rates
PointRoll powers dynamic and localized In-Stream video solutions. Present the most relevant In-Stream message to a particular user based on demographic, behavioral, geo or third party data source.What is Dynamic and Localization In-Stream Solutions?Integrated local messages as end-cards or overlaysCan be interactive or non-interactiveContains dynamic feed contentCan display as interactive pre, mid or post rollCan display as lower third overlay
Give consumers control of their video experience and learn more about your audience.What is AdChooser?Interrupts content at any point to play an adUser has a choice of what video to watchA video will be selected if the user does not interactSingle advertiser / multiple video ads to choose
Reach (out of the player) and grab users to deliver an experience they won’t forget. You can even connect interactions between the video and companion unit for added impact.What is Out of Video Player Experience?Creative appears to break out of the video playerPage is the canvas and not just the video playerCan visually interact with a companion
Launch an in-stream experience from a display ad unit. Large canvass format drives engagement and add interactive features and social links to drive further engagement and reach. What is In-Stream Video Page Takeover? Launch a full-screen video takeover directly from your display ad (pre-expandable with a banner leave behind OR from a 1x1 OTP Float) A lightbox covers the page leaving only your video as the focus of attention
From video views to interaction, PointRoll can track, optimize and target your video campaigns to reach your campaign’s audiences and key performance indicators and achieve maximum ROI.

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Editor's Notes