Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.

1. Restaurant Customer
Engagement:
The Path to Personalization

2. Cheetah Digital
2
Employees Offices / Countries
Years of Marketing
Experience
R&D - Innovation
The world's largest independent enterprise marketing technology company

3. Cheetah Experiences
Securely capture zero-party data to
enrich customer profiles and convert
unknown customers to known
Cheetah Messaging
Design highly personalized, contextual communications
across various customer engagement channels
Cheetah Loyalty
Best-in-class tools to design, create, and execute,
advanced loyalty strategies and promotions
Engagement Data Platform
Data layer that allows you to drive data from
insights to action
Cheetah Personalization
Orchestrate real-time interactions across all
channels and touchpoints
Customer Engagement Suite
The End-to-End Customer Lifecycle Management Platform for Restaurants

4. Obligatory Slide on Covid Disruption
100%
75%
of US consumers have tried different
stores, websites, or brands, during the
COVID-19 pandemic
60%
of these consumers expect to
integrate the new brands and stores
in their post-COVID-19 lives
Source: McKinsey

5. Obligatory Slide on Covid Disruption

6. 6
The rest of us

7. 7
7
The Age of
Personalization
EVERYONE
SEGMENTS
1:1

8. Real-time offers can be up to 10
times more effective than traditional
outbound campaigns, while event-
triggered campaigns can be up to 5
times more effective than non-
personalized campaigns.
Gartner

9. 9
Orchestrating the personalized engagements today's restaurant customers expect.
The Path to Personalization
STEP 2
ORCHESTRATION
AUDIENCES
TRIGGERS/AUTOMATIONS
CAMPAIGNS
STEP 3
PERSONALIZATION
 RELEVANCE (1:1)
 SALIENCE (real-time)
 PROGRAM PERFORMANCE (ROI)
DATA – Customer & Transactions
OFFERS – Loyalty + Non-loyalty
MESSAGING – Email, SMS, Push
STEP 1
INTEGRATION

10. Resources You Can Use
http://bit.ly/Next_Gen_Personalization http://bit.ly/Personalization-Webinar https://bit.ly/CheetaSignals-Personalization-BluePrint

11. Resources You Can Use
https://bit.ly/maturity-assessment
Customer Engagement Maturity
Assessment

12. Thank You!
Kevin Sanders
Industry Solutions Director, Restaurants
kevin.sanders@cheetahdigital.com
@kevinsandersez
/kevinalansanders