Realizing Customer-Centric Marketing with Programmatic Technology, Argyle CMO ThinkTank Chicago

Jenn Vlahavas gave a presentation on conquering the omni-channel challenge. She discussed how digital now accounts for 57% of global media consumption and consumers are using multiple channels in their purchasing journeys. She outlined six best practices for brands to address the omni-channel opportunity: leverage data, embrace transparency, create partnerships, own the strategy internally, achieve internal alignment, and make educated bets on new approaches. Vlahavas emphasized that brands must break down silos and use technology and data to engage customers across channels.

Reengineering the Omni-Channel Opportunity

Edwin Lee, VP of Strategic Accounts at MediaMath, gave a presentation on reengineering the omni-channel opportunity at eTail East. He discussed how retailers can seize opportunities by leveraging data from multiple online and offline channels to improve marketing campaigns. Lee provided six best practices for retailers, including leveraging data, embracing transparency, creating collaborative partnerships, internal alignment, and making educated bets. He argued that a centralized marketing operating system is needed to effectively coordinate cross-channel campaigns and maximize opportunities across channels.

Drive Business Results with MediaMath Retail

The document discusses MediaMath Retail, a programmatic marketing solution tailored for retailers. It highlights how several major brands are increasingly adopting programmatic media buying. The solution combines data management, cross-channel execution, creative optimization, and decisioning tools. It also provides access to billions of global online ad impressions daily across different channels. MediaMath Retail aims to help retailers drive business results by optimizing their marketing activities and campaigns to achieve desired goals and outcomes. Case studies show how the solution has helped various retailers lower customer acquisition costs, increase returns on ad spend, and boost online and offline sales.

Organizing for Programmatic Success

Realizing Customer Centric Marketing in the Digital Age

This document discusses the importance of customer-centric marketing in the digital age. It outlines MediaMath's capabilities in helping companies implement a customer-centric approach through programmatic advertising. MediaMath has grown significantly since being founded in 2007 and now has over 600 employees serving over 4,500 active advertisers in 15 global locations. The document emphasizes that successful customer-centric marketing requires data-driven understanding of audiences, optimization of media buying, engaging messaging, and delivering ads across relevant media channels.

iMedia Brand Summit "Reengineering Omni-Channel Marketing to Drive Revenue"

This document discusses how programmatic technology enables customer-centric marketing. It notes that a customer's journey occurs across multiple touchpoints and that programmatic advertising helps overcome barriers to understanding customers by targeting the right person at the right time and place. Programmatic spending has grown significantly in recent years and will account for most display ad spending by 2017. Several major brands are adopting programmatic advertising and seeing improved results and ROI. The document advocates using first-party data and programmatic buying to drive more profitable marketing and improve the customer experience with relevant messages.

Automating Mobile Success for the Holiday Season - MediaMath and Millennial M...

This document discusses best practices for automating mobile success for the 2014 holiday season. It notes that mobile usage, especially on smartphones and tablets, has greatly increased and now accounts for over half of retail time spent digitally. The document provides tips for marketers transitioning to programmatic mobile advertising, such as leveraging learnings from past mobile campaigns, taking a mobile-first approach in targeting and creative design, understanding different programmatic buying options, and aligning brands with target audiences' interests. It also emphasizes rethinking mobile marketing by focusing on unique targeting and functionality, offline attribution, and being multi-screen conscious.

Sunando Das, TNS @ ad:tech - 'Programmatic Planning Before Programmatic Buyin...

'Tis the Season: Leveraging Social Media Ad Campaigns for the Holidays

Programmatic Everything: Beyond the Open Auction

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This document discusses the challenges that marketers face with digital media efforts, including poor audience targeting, small audiences, and inaccurate measurement. It introduces Conversant's approach to address these challenges through integrated 1:1 marketing at scale using data onboarding, device matching, and dynamic creative optimization. This approach aligns millions of data points to create a unified view of individuals and their online and offline behaviors. A case study on Staples is presented, where Conversant's solution improved match rates, drove incremental revenue lifts, and provided comprehensive campaign analytics.

Making Programmatic Work

This document discusses how to achieve marketing goals through programmatic advertising using data and algorithms. It emphasizes setting the right advertising goal, understanding the large programmatic opportunity in terms of available digital impressions, and managing the vast amount of data through predictive models and optimization to determine the right bid price for each impression and which impressions to purchase. The key to success is creating a strategic vision, setting a clear goal, accessing maximum supply, onboarding relevant data, using world-class algorithms, and providing insightful analysis.

The Agency Approach to Managing Everyone, Digiday Programmatic Summit, Novemb...

This document discusses an agency's approach to managing media through a customer-focused, programmatic strategy. It advocates taking a holistic, data-driven approach to understanding customers and connecting them with relevant content across experiences. The document provides a roadmap for brands to get started with programmatic media, including determining investment strategy, increasing efficiency, designing principals around best practices, segmenting audiences, and developing a test-and-learn process.

An Empowered Entrepreneurial Culture: Multiple CEOs

The document discusses the culture at digital advertising company MediaMath, which focuses on solving large problems through a collaborative team of ambitious employees empowered with accountability and innovation. MediaMath analyzes over a trillion data variables per day to power digital advertising and has been recognized as a top workplace, with many alumni going on to start their own successful companies. The company's culture of thinking big and working openly gets them bigger successes faster by avoiding echo chambers.

Phil Sutcliffe and Sunando Das, TNS UK: Programmatic planning before you buy:...

gary milner, lenovo v2

Gary Milner discusses the importance of managing the digital marketing supply chain. He notes that inefficient media management can destroy brand impact and waste up to 80% of spend. Milner advocates reducing the number of demand-side platforms (DSPs) used and curating supply through select SSP and private marketplace partners to gain transparency and reduce costs. He also warns against using audience extension without the permission of premium suppliers. Milner predicts continued shifts from open to private marketplaces and the growth of programmatic creative powered by artificial intelligence.

New Adtaxi General Presentation - 9.28.16-2

Victoria Collins

Adtaxi is a digital marketing organization that helps advertisers solve complex marketing challenges through custom and data-driven solutions. It takes a holistic approach across channels like search, social media, and display advertising to understand the consumer journey. Adtaxi aims to simplify digital marketing for clients by managing all solutions through one platform and vendor. It uses its proprietary Magellan optimization platform and provides transparent reporting to maximize clients' return on advertising spend. A case study example showed how Adtaxi's performance-based approach drove a 590% return on investment for a Utah resort client.

Why Viewability Is Just the Beginning

MediaPost

“Viewability” is only the means to an end - what should be the deeper goal of gauging attention. Philip shows how Asics uses third party tools to cut through the walled gardens of incompatible KPIs and definitions to find an arbiter of truth. But how can media teams also use these metrics to break down subjectivity in talking to creative teams and develop more robust channel strategies? Viewability is just the beginning.

jeremy haft, viant

The document discusses challenges with cookies for digital advertising including that 2/3 of connected devices don't support cookies, 50% of cookies expire within 5 days, and cookies don't represent actual people. It notes the increase in devices per consumer and challenges with cross-channel attribution and retaining customers with seamless experiences across channels. It poses the question of how a people-based platform can solve these issues and outlines a three-phased approach of measure, plan and execute to do so.

How Changing Belief & Behaviour Drives Outcomes

Andrea Tenconi

The document discusses how marketing complexity is outpacing resources and new solutions are needed. It recommends unifying customer data and experiences across channels to measure marketing attribution and outcomes. Key metrics like click-through rates are shown to be poor proxies for business success. The document calls for challenging existing thinking and measurement approaches and focusing instead on testing, learning, and attributing real business outcomes to marketing activities and investments.

The Lowdown on Re-engaging Dormant Affiliates

PerformanceIN

This document provides tips on re-engaging dormant affiliates using a GRITS (Great Resources, Incentives, Tools, Support) approach. It recommends using approval emails, educational content, visual assets, activation incentives, performance incentives, contests, plugins, widgets, product information, bestseller lists, keywords, API access, mobile tools, segmentation, examples for motivation, tailored suggestions, surveys, and follow-ups to impress, excite, educate, empower, equip, motivate, and back up affiliates. The goal is to activate affiliates through this comprehensive approach while staying determined.

Chango Retargeting & Acquisition Case Studies

The document discusses several case studies of companies using Chango's advertising solutions: - LEGO hit a $5 cost per action and exceeded order value expectations with their Facebook Exchange campaign run by Chango. - eBay exceeded their return on ad spend goal of 13:1 with Chango's program that captured on-site behavioral data and first-party customer data. - A mobile carrier exceeded their direct response goal of 53% while maintaining a low cost per mill video campaign through Chango's programmatic approach targeting in-market consumers.

VWO Webinar: How To Build Complete Visibility Around Your Paid Marketing Efforts

VWO

What Brands Think They Really Want

As more brands get into programmatic, they are quickly learning what they don’t know. Once confined to direct response, programmatic is now expanding to brand building and customer engagement. Chango decided to ask CMOs to explain what was driving their programmatic strategies. The findings proved that there is great potential, but a lot of exploring to be had. Speaker: Alex LePage, VP Market Development and Client Strategy, Chango

Programmatic planning: Brand vs. Performance

digitalinasia

Shopper marketing insights for retailers webinar

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This document summarizes a presentation on using customer data and analytics for retailers. It discusses how retailers have entered the "age of the customer" and must shift to be customer-obsessed. It also discusses how big data and analytics can provide insights across the customer lifecycle to personalize interactions. The presentation provides examples of retailers successfully improving metrics like sales and loyalty through analytics. It emphasizes starting with a pilot to learn from data before expanding initiatives.

The truth about social media

tattlr

This document discusses social media strategy. It emphasizes that social media is about customer satisfaction, engagement and retention rather than return on investment. It also notes that content is becoming democratized as people ensure their voices are heard. The document then outlines the key steps in developing an effective social media strategy including goals setting, brand analysis, platform selection, community engagement, reputation management, building platforms, responsive two-way dialogue, content development, insights reporting and sentiment analysis. It stresses that measurement is crucial to determine if the social media strategy is effective.

What's hot

Argyle CMO ThinkTank Boston

Automating Mobile Success for the Holiday Season - MediaMath and Millennial M...

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Programmatic Everything: Beyond the Open Auction

Jason Fischer, Conversant

Making Programmatic Work

The Agency Approach to Managing Everyone, Digiday Programmatic Summit, Novemb...

An Empowered Entrepreneurial Culture: Multiple CEOs

Phil Sutcliffe and Sunando Das, TNS UK: Programmatic planning before you buy:...

gary milner, lenovo v2

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Victoria Collins

Why Viewability Is Just the Beginning

MediaPost

jeremy haft, viant

How Changing Belief & Behaviour Drives Outcomes

Andrea Tenconi

The Lowdown on Re-engaging Dormant Affiliates

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Chango Retargeting & Acquisition Case Studies

VWO Webinar: How To Build Complete Visibility Around Your Paid Marketing Efforts

VWO

What Brands Think They Really Want

Programmatic planning: Brand vs. Performance

digitalinasia

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Argyle CMO ThinkTank Boston

Automating Mobile Success for the Holiday Season - MediaMath and Millennial M...

Sunando Das, TNS @ ad:tech - 'Programmatic Planning Before Programmatic Buyin...

'Tis the Season: Leveraging Social Media Ad Campaigns for the Holidays

Programmatic Everything: Beyond the Open Auction

Jason Fischer, Conversant

Making Programmatic Work

The Agency Approach to Managing Everyone, Digiday Programmatic Summit, Novemb...

An Empowered Entrepreneurial Culture: Multiple CEOs

Phil Sutcliffe and Sunando Das, TNS UK: Programmatic planning before you buy:...

gary milner, lenovo v2

New Adtaxi General Presentation - 9.28.16-2

Why Viewability Is Just the Beginning

jeremy haft, viant

How Changing Belief & Behaviour Drives Outcomes

The Lowdown on Re-engaging Dormant Affiliates

Chango Retargeting & Acquisition Case Studies

VWO Webinar: How To Build Complete Visibility Around Your Paid Marketing Efforts

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Similar to Realizing Customer-Centric Marketing with Programmatic Technology, Argyle CMO ThinkTank Chicago

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Joel Davis

The document provides tips for social media leaders on how to be effective in social media. It discusses connecting with consumers on an emotional level, using hyper targeting through matrix segmentation, understanding audience motivations, engaging audiences through their wider interests, and reporting key performance indicators that matter to boards. The presentation includes examples of social media campaigns and their results. It emphasizes using insights into audiences to drive engagement and conversions.

Social media week agency2

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Conquering the Omni-Channel Challenge

This document summarizes a presentation on conquering the omni-channel challenge. It discusses how omni-channel is defined through the consumer experience across multiple touchpoints. It highlights key omni-channel trends like consumers completing purchases on different devices than where they started their research. The presentation provides best practices for brands to leverage data, embrace transparency, create partnerships, drive internal alignment, and make educated bets to succeed in an omni-channel world.

Stance-Shift & Semantic Engagement Index (SEI) - Driving Insights Through Di...

Diane Waight

Next-Generation Marketing Insights provides consumer insights through analyzing large amounts of unmoderated consumer conversations from social media, transcripts, and other sources. They use techniques like Stance-Shift Analysis and Semantic Engagement Index to understand what matters most to consumers, size and trends of concepts, and strengths and weaknesses in brands. Their insights help guide business decisions in areas like product innovation, advertising, segmentation, promotions, and brand health.

3 Steps to Building a Killer Marketing Strategy

MK Getler

As the marketplace broadens, there is a growing divide between the companies that execute effective marketing strategies and those that do not. Bridge that gap and build a marketing machine for your company that drives results. Enjoy this webinar just for HubSpot Customers to dissect the 3 essential steps to driving results from your marketing initiatives. - Learn how to analyze data and extract insights that will drive strategy. - Explore the HubSpot tools that will unlock what is, or is not, working with your marketing. - Strengthen your strategy with setting goals and planning. - Accelerate your performance with unified campaigns and HubSpot Academy Projects.

7.29.14

Social Media Today

With today’s customers actively engaging in social media, the world of marketing and customer service has fundamentally changed. Customers control the conversation and are making it quite clear that the service you provide can no longer be an unsatisfactory or merely an acceptable experience. They have shown that due to bad service, they are willing to change and will let their friends, family, and fans know about it. According to an Edison study, 42 percent of consumers expect a response on social media within an hour. An America Express study shows 83 percent of customers left the purchase due to bad service. Another report shows more than 1 million people view tweets about customer service every week, and about 80 percent of those tweets are negative. This should be all the proof needed for organizations to move customer service from an afterthought to a key initiative. Only when customer service is put at the heart of marketing will you reach your marketing and revenue objectives. Join our panel of experts on this webinar to discuss: -How to build and follow a consistent customer service process -Empowering your customer service representatives -Listening for social customer engagement -Knowing whether to intervene or not -Measuring customer care success

Cross Media Attribution

Librada Rivera

This document discusses how Havas Media Group uses their Artemis Attribution tool to help marketers optimize their media mix across paid, owned, and earned media channels. The tool uses agent-based modeling and large datasets to simulate consumer behavior and measure the impact of different marketing strategies. Three case studies are presented: [1] For a CPG marketer, analyzing how growing their Facebook fan base could increase sales; [2] For an ecommerce marketer, determining how to maximize sales from their most profitable customer segments through social media; [3] For a finance marketer, understanding how to increase online insurance applications through an integrated media strategy. Havas recommends their approach to help marketers understand attribution across channels and experiment with

Referral marketing best practices for 2014

Arnas Rackauskas

Optimize Your Cross-Channel Strategy for Success

Marketo

The document discusses the importance of optimizing cross-channel marketing strategies for success. It notes that consumers are always connected across multiple channels and have higher expectations. Effective cross-channel strategies require understanding customer interactions, delivering consistent messages, and engaging customers at the right time across different channels. Many companies still struggle with cross-channel capabilities like data integration, personalized engagement, and measurement. The document provides recommendations for developing cross-channel strategies centered around customer needs with aligned goals, resources, and technologies to improve experiences and business results.

Customer Identity is the New Currency: Signal featuring Forrester Research

Signal

Learn a breakdown of the different types of customer data and identity, plus how leading organizations are leveraging data and identity to create powerful customer experiences. This presentation features Fatemeh Khatibloo, Principal Analyst at Forrester Research, Inc. Fatemeh serves Customer Insights Professionals and her research has been featured in the New York Times, Wall Street Journal, AdAge and more. She's a frequently highly-rated speaker at industry events.

Next Generation Marketing Insights: Project Learning

Scott Walker

How to Use Content to Drive Marketing ROI

Allan V. Braverman

2015Brand Credentials_D2

Gill Matthews

This document summarizes the credentials of TwoSocial, a social media agency. Some key points: - TwoSocial helps clients use social media to achieve business objectives by developing strategies and managing social communities. - Case studies show how TwoSocial has increased engagement, applications, and sales for past clients across various industries. - TwoSocial's services include social media management, content creation, campaign management, and embedding community managers onsite. - Metrics from campaigns demonstrate the impact of TwoSocial's work, such as large audiences, high engagement and lower costs per lead.

Isentia Two Social_Agency Credentials

Richard Spencer

Using data to design personalized customer experiences CX

Aileen Cahill

At the intersection of “Big Data” and the Big Blender – Ad Tech + Mar Tech – lies growth & competitive advantage, harkening in the era of personalization and customer experience design. Breakthrough marketing begins by harnessing omnichannel customer insights. Using data-driven insights to design, inform & deploy your Customer Relationship Marketing, creative & media mix is where breakthrough marketing happens! A holistic view of the customer informing CX, over time, across channels and devices. Creating personalized experiences that result in long-term, high-value customer relationships. Customer’s are in the driver’s seat! With complete information at their fingertips and numerous choices, “one size fits all” product-centered marketing is the by gone era of Mad Men.

Summary of Incite Summit: West 2014 Told Through Quotes and Tweets

Proscape

As part of Proscape's collaboration with Incite Marketing and Communication on the mobile app for their Incite Summit: West event, we had the pleasure to moderate a live twitter feed that displays real-time on a page in the app (and displayed prominently at the event site. By handpicking some of the most revealing tweets (and adding some direct quotes), we are able to provide a summary of many highlights from this event. The quality of panel members at the event was outstanding and most of these quotes are pure gold for marketers looking to gain an edge for their business. Incite Summit is an event where CMOs and senior brand leaders gather to talk about their central challenges so they can succeed in an ever-evolving, fast-paced industry that is dominated by technology and controlled by the customer. Each talk avoids Power Point slides and just focus on meaningful discussion, so you never know just where the dialogue will go. This creates some very "tweatable" moments.

Gartner webinar social media analytics 23.10.2014

Irene Ventayol

Virtually every modern marketer has a presence in social channels, and many use social listening tools to monitor what people say about their brands. Yet despite being a maturing discipline, social analytics remains stubbornly difficult and frustrating to apply. How much is a Facebook fan worth? Does it matter that your "net sentiment" is in the single digits? Your "share of voice" on Twitter is down this week – should you panic? This presentation focuses on the social analytics vendors, techniques, metrics and cases that can help you most.

eMarketer Webinar: Making Attribution Work in the Age of Big Data

eMarketer

There are a number of challenges keeping marketers from taking a more holistic, cross-platform approach to attribution, and big data is the biggest. Topics in this webinar include: What approaches are marketers taking to attribution? How are marketers organizing their data to facilitate attribution? What can marketers do to get closer to a single customer view? How are some marketers putting the pieces together to gain a more cross-platform picture?

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Shopper marketing insights for retailers webinar

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Social Media Week agency2. Be A Leader in Social Media

Social media week agency2

Conquering the Omni-Channel Challenge

Stance-Shift & Semantic Engagement Index (SEI) - Driving Insights Through Di...

3 Steps to Building a Killer Marketing Strategy

7.29.14

Cross Media Attribution

Referral marketing best practices for 2014

Optimize Your Cross-Channel Strategy for Success

Customer Identity is the New Currency: Signal featuring Forrester Research

Next Generation Marketing Insights: Project Learning

How to Use Content to Drive Marketing ROI

2015Brand Credentials_D2

Isentia Two Social_Agency Credentials

Using data to design personalized customer experiences CX

Summary of Incite Summit: West 2014 Told Through Quotes and Tweets

Gartner webinar social media analytics 23.10.2014

eMarketer Webinar: Making Attribution Work in the Age of Big Data

More from MediaMath

Programmatic Media Scenario

Demand-side platforms emerged in 2007, changing how digital media is purchased and creating a more efficient way for advertisers to reach consumers at scale. Since then, programmatic has grown significantly in both media opportunity and data management. Nearly all major brands and publishers now have or are developing programmatic strategies. The presentation discusses how programmatic has grown tremendously in Europe and Brazil in recent years, with spending increasing by hundreds of millions. It also outlines how an open ecosystem supports innovation, transparency, and outcomes for both demand and supply stakeholders in programmatic advertising.

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This document discusses strategies for programmatic success. It recommends: 1) Breaking down silos between marketing channels to improve traffic and sales. 2) Having close collaboration between CMOs and CIOs to take advantage of omnichannel opportunities from mobile to online. 3) Leveraging advanced attribution to understand high-value touchpoints and increase revenue-generating interactions by 28%.

How MediaMath Built Faster, Scalable Attribution Reporting with Hadoop-Impala

At MediaMath, we deal with billions of records every day. One of our biggest challenges is hourly reporting of attribution data - the joining of billions of records to millions of events. How did we solve this hourly attribution reporting issue? We will walk through our evaluation, testing, and fine tuning of a variety of tools including Netezza, Hive, and Pig, and how we ultimately chose Cloudera's Impala.

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