Join Adrian Tompsett of DataXu and Adam Carroll of PointRoll as they team up to answer the big questions and extinguish common myths once and for all, including: • Myth: Expandables can’t run on exchange-traded media • Myth: Exchange-traded media works best for direct-response advertisers – not for brand advertisers • Myth: Campaign performance is best measured through CPA and CTR • Myth: One size creative fits all • FACT: Expandables have outperformed their static counterparts by an average of 40-50%, and in some cases as much as 120-180% View this webinar to hear these and other myths get busted. You’ll also hear about recent campaigns – featuring both targeted and interactive rich media ads.

1. BUSTED: Top Myths about Rich Media and Exchange-Traded Media Presented by:Adrian Tompsett, Director of Business Development, @DataXuAdam Carroll, Director of Business Development, @PointRoll #AdMythbusters

2. Key Terms: Demand Side Platform: Software platforms used to access bidded and guaranteed digital media inventory sources (display, mobile, video & social), and connect with 3rd party audience data partners to enable optimization, bidding, and campaign reporting, in real-time Real-Time Bidding (RTB): Dynamic bidding at the impression level Exchange-Traded Media: Inventory available on a non-guaranteed basis via RTB Rich Media: Interactive banner ads that enables viewers to have a full experience with a brand, without leaving the page #AdMythbusters

3. #1 You can’t run expandable ads on exchange-traded media #AdMythbusters

4. There are more than 31 BILLION rich media ready impressions available each month #AdMythbusters

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8. #2 DSPs are limited to remnant exchange traded media inventory #AdMythbusters

9. DSPs can run guaranteed and non-guaranteed inventory #AdMythbusters

10. #3 DSPs are just for direct response campaigns. Campaign performance is best measured with CPA & CTR #AdMythbusters

11. Brands and performance advertisers can use DSPs to drive objectives and KPIs like: brand engagement, video views, coupon downloads, and “Shares” and “Likes.” #AdMythbusters

12. #4 Serving your “one, best creative” will drive results! #AdMythbusters

13. There is a “best creative” – the one uniquely optimized for each consumer. #AdMythbusters

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15. Case Study: Dynamic Ad Generation Interaction Rate Ford Benchmark Ford Dynamic Ford targeted dealer information to specific geographic regions, delivering a customized, relevant message by location, which lifted interaction rate performance by 104%. #AdMythbusters

16. Myths: Busted You can’t run expandables on exchange-traded media DSPs are limited to remnant exchange-traded media inventory DSPs are just for direct response campaigns, and campaign performance is best measured through CPA and CTR Serving your “one, best creative” will drive results!

17. Thank you! Questions?For More Information:Adrian Tompsett, DataXuatompsett@dataxu.com Adam Carroll, PointRollacarroll@pointroll.com