2. 22
1 Overview of Adtaxi
2 Changing Digital Marketing Landscape
3 The Adtaxi Difference
4 Our Solutions
5 Case Study
6 On-boarding
Table of Contents
3. 33
About Adtaxi
Adtaxi is a client-centric digital marketing organization that brings scale,
precision, and sophistication to digital marketing. Leveraging the belief that
people matter as much as technology, Adtaxi helps advertisers solve
complex marketing challenges with custom, performance-driven solutions.
4,000
Monthly Advertising
Campaigns
12
Regional
Offices
230
Employees
and Growing
Digital
Marketing
Experts
Platform
Agnostic
Audience
Centric
Data
Driven
4. 44
The consumer journey is complex.
Consumers are changing the way they research and buy products. No
longer is there a single path to purchase, making it an increasingly difficult
eco-system for marketers to navigate.
• Consumer interactions vary based on a number of
factors, such as business type, size of purchase,
and personal preferences.
• The increase in digital channels available to
consumers adds complexity.
• Understanding how these interactions work
together to impact the consumer journey is critical
to your digital marketing strategy.
5. 55
Too many vendors. Too many silos.
It’s more important than ever for marketers to have flexibility to shift budgets across
various touch points that have the biggest impact.
Search
Social
Email
Native
Video
28% of marketers use seven
or more providers to manage
their marketing initiatives.
Direct
Marketing
Association,
2014
One-third of marketers don’t
know which tactics have the
biggest impact on revenue.
Marketing
Profs
Display
Difficult
Simple
How do you objectively judge
performance?
7. 77
Adtaxi: digital made simple.
We take a holistic, audience-based approach to building custom
marketing programs that focus on achieving your goals.
Programmatic
Search
Social
Email
Native
• We utilize a cohesive strategy, leveraging a consistent data-
layer across your media mix.
• We apply our category expertise, amassed from data
collected on thousands of campaigns.
• We are proud partners of Bing and Google, who’ve
recognized us as experts in Search.
8. 88
Influence when and where it matters most
Different mechanisms are used to connect with consumers at each stage of
the purchasing path. We understand that and take time to learn about your
business, audience and goals to recommend the media mix that will be
most effective.
Social
Native|Video|Display
Impression or Referral Direct & Brand
paid search
Retargeting
Organic search
Generic paid search
*Sample purchase path
9. 99
While most of our competitors are focused on impressions and clicks,
our unique approach shifts the focus to maximizing your ROI and
turning prospects into customers.
Get the results that matter.
We continually analyze
campaign data and
adjust based on those
learnings.
90% of
consumers start
a task on one
device and finish
it on another
Regardless of
platform, we focus on
driving the metrics
that matter most to
you.
With cross-platform
attribution, we know
where the
conversions are
happening and why.
10. 1010
Game-changing optimization
Founded in our performance-based model, we built MagellanTM,
an optimization platform designed to maximize conversions and
drive real business results across our solution set.
96%
3
Million
Retention Rate
RTB queries
per second
11. 1111
Customized performance tracking
We understand the importance of transparency, which is why we provide
you a clear, insightful analytics dashboard at your fingertips.
On-demand
Reporting
View performance of
a campaign at the
click of a button.
Data
Visualization
Results displayed
visually for clear,
easy to interpret,
actionable insights.
All-in-One
Dashboard
View all of your
campaign metrics in
one, unified location.
12. 1212
Case Study – Travel Category
ADVERTISER OBJECTIVE
This Utah-based adventure resort
was looking to drive online
reservations.
ADTAXI SOLUTION
We recommended MagellanTM, our
performance-based solution,
leveraging cross-device RTV to
connect with potential guests and
drive them to book an online
reservation.
THE RESULT
Our client spends roughly $16k per
month. During the first 7 months, our
campaign generated 400 sales. With
an average transaction of $1,654, this
represents a ROAS of 590%.
400
Online reservations booked
$661k
Revenue generated
from campaign$9k $8k
$34k
$112k
$119k
$220k
$161k
590%
Return on Advertising
Spend
13. 1313
We’re your trusted partner.
Every client and every campaign is different, so we take a custom, hands-
on approach to the on-boarding process. Our experienced ad operations
team works together across platforms to ensure a holistic strategy, while
keeping your business objectives front and center.
Meet your dedicated team. We look forward to working with you.
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