This document discusses dynamic creative optimization, which allows creating different versions of the same creative based on rules to target the right message to the right user. It can efficiently create hundreds of creative versions and make frequent changes. Dynamic creative optimization identifies audience segments and optimizes creatives and performance. It provides benefits like increased ROI and savings of up to 50% of production time by delivering targeted, relevant ads. The document provides examples of how dynamic creatives can be customized and optimized based on attributes like gender, location, and spending amount.
7. 77
EASILY CREATE DIFFERENT VERSIONS OF THE
SAME DYNAMIC CREATIVE BASED ON RULES…
2012 DYNAMIC CREATIVE OPTIMIZATION
MALE – TEXAS - $600 -
ORANGE
FEMALE - TEXAS - $300 -
BLUE
MALE - NY - $500 –
GREEN
FEMALE - NY - $300 -
PINK
MALE – TEXAS - $500 –
RED
FEMALE - FLORIDA -
$600 - PURPLE
FEMALE - NY - $600 –
BLUE
FEMALE - NY - $300 –
GREEN
11. 11
11
DEMOS
2012 DYNAMIC CREATIVE OPTIMIZATION
Click to View Click to View Click to View
Click to View Click to View Click to View
Click to View Click to View Click to View
16. 16
MEASUREMENT & REPORTING
More than 150 metrics are
available to use
individually or in sets.
2012 DYNAMIC CREATIVE OPTIMIZATION
BENCHMARK DATA
AUTOMATED REPORTS
CUSTOM ANALYTICS
CREATE, MANAGE, OPTIMIZE
18. 18
18
WHY DYNAMIC CREATIVE OPTIMIZATION?
2012 DYNAMIC CREATIVE OPTIMIZATION
Key Benefits:
• Deliver the right message with the right imagery at
the right time to the right user
• Fully Customizable Dynamic Solution Based on
Advertiser’s Goals (KPI’s)
• Identify and target audience segments with
advanced audience analytics
• Target, re-target and optimize both creative and
performance within a single platform, team and
reporting tool
• Gain control of your digital promotions across all
devices and digital platforms from a single, one
stop shop
19. 19
STRATEGIC DYNAMIC MESSAGING WORKS
• 28% of Digital Marketers in
North America believe
Dynamic Optimization to be
more effective than any
other online ad format or
technique*
2012 DYNAMIC CREATIVE OPTIMIZATION
*SOURCE: eMarketer, Adobe 2011 Survey Digital Marketing in the Next Decade
Click HERE to View Full Article
21. 21
21
• Efficiently create hundreds or thousands of creative
versions
• Make frequent changes to an ad
• Target a specific creative message to a specific audience
• Optimize best performing creative elements
USE DYNAMIC CREATIVE WHEN YOU NEED TO…
2012 DYNAMIC CREATIVE OPTIMIZATION
22. 22
Creates efficiencies saving upwards of 50% on production time and effort.
WHY DYNAMIC MAKES SENSE WITH POINTROLL
2012 DYNAMIC CREATIVE OPTIMIZATION
EFFICIENT
Targeted relevant ads are proven to be more effective in driving conversion, increasing ROI
Saves not only production time, but time spent trafficking, managing data and reporting
PROVEN
SAVINGS
23. 23
YOUR BRAND, EVERYWHERE
“72% of consumers want an integrated
marketing approach consistent across
mobile, social, TV…”
MyBuys July 2011
WHAT WE DO FOR OUR CLIENTS
Dynamic creative optimization enables an advertiser to target the right message to the right consumer. It allows them to efficiently custom-tailor the right combination of creative elements and is very effective at increasing campaign performance.
Limitless creative variations based around client key performance objectives and online engagement learning
Creative versioning with advanced optimization can easily determine what combination of creative elements (products, offers, videos, backgrounds, etc) to serve based on information known about the user!
PointRoll can ALSO segment visitors on a variety of levels including:
Behavioral Data from Yahoo!, AOL, QuadrantOne, and more!
Demographic profiles from Yahoo!, AOL, QuadrantOne, BlueKai and more!
Custom inputs allow you to target based on third party data providers
Once visitor segments are determined, Pointroll will auto optimize on all visitor profiles
Geographies, both predefined and custom created territories
Context based on media buy (publisher, site section, placement)
Let PointRoll determine the combination of creative elements that is best for each visitor segment through advanced optimization and testing. Advanced optimization combines creative versioning with a powerful auto-optimization engine to yield maximum results for your rich media campaign.
New Reporting Screenshots Needed
By providing you with one centralized tool and database, PointRoll solves this challenge and empowers you to maintain your global brand standards while giving control to the local level. PointRoll provides a measurable and effective way to activate marketing programs at the local level.
Key Benefits
- Easily execute field marketing initiatives
- Successfully manage brand and communication standards across your marketing footprint
- Your local level marketing executives can smoothly create custom marketing communications
- Distribute one ad to multiple digital formats including rich media display ads, mobile, social and more
- Prove the effectiveness of coop advertising dollars
Measure performance based on creative versioning, targeting, geography, behavioral segments and more
Additional Benefits
- Ensures that only the right employees have access through user roles and privileges and maintains branding with a fully customizable interface
- Interface offers built-in offer archive and preview capabilities
- Able to optimize and personalize offers with advanced user data from publishers and data providers
- Powers any digital distribution channel, including online ads, mobile, social, local websites and more, enabling you to dynamically deliver your message across the digital landscape