Mobile advertising involves communicating products and services to mobile device users through various formats like SMS, MMS, apps, mobile web, and location-based services. It is a growing market, as consumers now spend more time on their mobile devices than watching TV, and more commerce is occurring through mobile. Successful mobile marketing requires understanding consumer mobile habits and creating short, visual content that is easily consumed on mobile.

1. Mobile Advertising
Wednesday , May 06, 2015

2. What is Mobile Advertising?
Mobile advertising is the communication of
products or services to mobile device and
smartphone consumers. The mobile
advertising spectrum ranges from short
message service (SMS) text to interactive
advertisements.

3. Mobile Device
• 4.9 billion connected devices by the end of
2015
Self-expression is another very import part of
mobile
• A commonly-overlooked fact is that a mobile
device is often a person's only 'personal'
computer.

4. Mobile marketing is the place to be in 2015,
according to several recent reports. Here’s a
quick look at trends and what they mean for
you in 2015.
• 1. Smartphone and tablet screens are getting
more eyeball time than TV screens.
Americans now spend an average 177 minutes per
day looking at mobile devices compared to an
average 168 minutes watching TV, according to
recent research from Flurry. Compare this to just
three years ago, when Americans spent an average
109 minutes daily on mobile screens and 168
minutes on TV.

5. • 2. App usage is going nuts—especially in the
shopping category.
In 2014, overall app use jumped 76 percent year
over year, according to anotherFlurry report.
Retail app use was particularly strong, with time
spent in Android and iOS shopping apps up 174
percent.
• 3. mCommerce is the new eCommerce.
During the 2014 holiday season, 60 percent of
Amazon’s sales came from mobile users, the
company announced. Mobile sales were up 76
percent on Cyber Monday compared to the same
day in 2013, according to research from
eCommerce company Skava.

6. In summary
• Consumers are spending more time using
mobile apps. They’re spending more money
on their mobile devices, too. Companies are
increasing ad dollars and efforts to reach
customers via mobile. As a result, in 2015,
mobile marketing will be an even more
important strategy for brands and advertisers
that want to stay competitive and in touch
with consumers.

7. Track Everything
• Not just numbers—insights. The --- Mobile
Advertising Platform takes reporting and
analytics further than ever before with
comprehensive engagement tracking,
measuring every aspect of campaign
performance audience interaction, and
breaking it down by your targeting parameters
for ongoing optimization

8. Design Engaging Rich Media Ads
Target The Perfect Audience
• Men
• Women
• Business Men

9. Connecting with customers
• One of the advantages of mobile marketing is
that it is actually much easier to connect with
your target customers than with traditional
search engine marketing. That being said, you
need to make mobile marketing a priority in your
overall strategy in order to tap into that
advantage. If you are running a sale or have a
new offer, make sure you include it on your
mobile site first because this is likely where your
customers will look first. To drive response rates
even higher, provide your users with an opt-
in option to receive alerts for new offers.

10. Content marketing will be (even) bigger than
ever
• According to the B2B Content Marketing Benchmarks
report, 93% of B2B marketers said they used content
marketing in 2014, and 42% said they considered their
strategy effective (up from 36% last year).
• As marketers continue to see the benefits of their content
strategies, money previously earmarked for search engine
PPC, SEO and social media will be re-allocated to content
marketing efforts. A major struggle, however, will be
finding ways to stand out amidst the throngs of other
content vying for attention. Case studies, video content,
research-intensive content, and content that abides by the
12 quality metrics will be what gives businesses an
advantage over their competitors.
• ------

11. • Businesses will be increasingly willing to invest
in mobile content, including creating short-
form content that’s easily readable on mobile
devices, understanding their audience’s
mobile habits and putting more emphasis on
video and visual content that’s easily
consumed via mobile.

12. India 2nd Biggest Market Globally; Apple Rules
Revenues
• Mobile advertising volume in India grew the
fastest in the world, climbing a record
... India has the world's fastest-growing
smartphone market.
• Mobile ad spending is on a tear. It will top
$100 billion in 2016 and account for more
than 50 percent of all digital ads for the first
time

13. Social Share Ad Units
• Go viral—Let consumers instantly share your
interactive rich media experiences to major
social sites and apps.
• Using our mobile advertising tools, consumers
can be prompted to share memorable ad
experiences to their social network via any of
the major social sites, including Facebook,
Twitter, Pinterest, and Google+.

14. Email & Mobile Capture Ad Units
• Use our mobile advertising tools to grow a list
of email addresses and phone numbers to
power your remarketing efforts, or drive opt-
ins to target a captive audience with SMS
post-campaign re-engagement.

15. YouTube video Marketing
• YouTube takes the most powerful medium for
connecting with the heart and mind - video - and
elevates it from a one-way communication to a
two-way experience by inviting brands and
consumers alike to connect, curate, create and
form community.
• Find Your Most Valuable Audience
• Tap into the passion of the (global) community.
Engage your best, most hard-to-reach segments.
Connect with those most likely to respond to
what you have to say.
• -----

16. Case Study
• Take advantage of greater creative freedom and control.
Create authentic, breakthrough experiences - across
screens. Be part of what matters in content and culture.
• Chevrolet launched a series of YouTube videos for the
Chevy Sonic "Firsts" campaign, supported by a full suite of
YouTube & Google ads. They saw a net increase in
subscribers on their YouTube channel, as well as increased
brand lift and consideration. The Sonic became the best-
selling sub-compact car in the US. Later, Chevrolet also
retargeted its "Skydive" video against Red Bull"s "Stratos"
video, leading to 9.7 million impressions, over 80,000 clicks,
and a 93% standard in-stream video completion rate.
• ---

17. THE GOALS
• Build awareness and consideration amongst
millennials born after 1980
• Drive consumer engagement
• --

18. THE APPROACH
• Created series of made-for-digital videos as part
of integrated campaign
• Used all TrueView ads formats, standard in-
stream, YouTube homepage masthead, YouTube
mobile roadblock, and the Google Display
Network
• Retargeted the Sonic Stunts "Skydive" video
against Red Bull's "Stratos" live event video on
YouTube, using standard in-stream
• --

19. THE RESULTS
• Increased brand lift and consideration within the
target audience; Chevy Sonic became the best-
selling sub-compact car in the US
• Positive net change in subscribers on YouTube
channel, one of the biggest increases in months
• Skydive video targeted against Red Bull's Stratos
led to 9.7 million impressions, over 80,000 clicks,
and a 93% standard in-stream video completion
rate

20. Place Your Ads With Top Pubilshers
• B2B – Business insider, Bloomberg, Ibtimes,
citysearch
• Entertainment - Bet, Box, Boggle,
• News- forbes, boston.com, Topix the score

21. Linked in
• Target the Audience

22. Mobile Advertising Kind
• SMS marketing
• MMS
• App-based marketing
• Mobile web marketing
• Location-based services
• User-controlled media
• Privacy concerns in mobile marketing
• References
• Banner Marketing
• Image Ad
• Gif. Banner Marketing
• Animation marketing