With the fast growth of online video content and in-stream video ad spending, more and more marketers are seeing video become an essential component of their marketing mix. These campaigns can be created within a wider range of formats than television and can include highly interactive, rich features and functionalities to ensure consumer engagement. And, with devices and technology advancing to a greater extent than ever before, the future game plan for marketers is simple: video everywhere. The down side to running these campaigns typically lies within the creation process, which can be extremely time consuming when dealing with a large variety of publishers. So any production efficiencies become priceless in the eyes of marketers today. During this 30 minute webinar PointRoll’s Director of Creative Technology, Todd Pasternack will review: • PointRoll’s vast array of In-Stream video formats • Best practices and recommendations when planning your next In-Stream video campaigns • Three high level steps when getting ready to deploy your In-Stream campaigns • PointRoll’s NEW InTagration video creation technology

1. VIDEO EVERYWHERE:
INNOVATIONS AND
HIGH IMPACT AD
SOLUTIONS ON ANY
SCREEN
TODD PASTERNACK : DIRECTOR, CREATIVE
TECHNOLOGY
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Ask Questions
Follow @pointroll
Tweet Along #prvideo
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In-stream video quick facts
Viewers are more likely to interact and engage with online video
24.1% of men aged 35-54 say they have taken an action after viewing an online video ad
as have 22.1% of women aged 35-54.*
15 seconds vs. 30 seconds
12% more viewers click on a 30-second spot after watching it for 7.5-15.0 seconds
compared to overall CTR average**
* Burst Media survey of online U.S. adults aged 18 or older
** Videology, “Video Wars: Click Through vs. Completion Rates,” March 27, 2012
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In-stream effectiveness
According to a PointRoll Video Benchmark Study :
78% of viewers completed 100% of interactive in-stream ads, compared to 64%
who completed 100% In-Stream ads without interactive elements
Interaction rates for in-stream ads were three times higher than in-banner ads
TOP PERFORMING VERTICALS
INTERACTIVE : AUTOMOTIVE, ENTERTAINMENT, CONSUMER GOODS
NON-INTERACTIVE : FOOD & BEVERAGE, CONSUMER ELECTRONICS, CONSUMER GOODS
PointRoll 2011 Video Benchmark Study
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CREATE.
Create engaging in-stream ads through a selection of formats.
MANAGE.
Easily manage multiple in-stream creative versions & audience.
TARGET & MEASURE.
Deliver personalized and custom in-stream video ads based on multiple
audience and data variables while measuring campaign performance.
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6. CREATE.
MANAGE.
TARGET & MEASURE.
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Standard In-Stream
Benefits :
• Use existing video assets
• Largest reach for video advertising campaigns
• Get in front of the user - small price for users to pay
• Simple metrics to gather and evaluate
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PointRoll InTagration Technology
The most efficient and innovative solution when trying to flawlessly meet
publisher video format standards and other publisher defined criteria.
Benefits of InTagration Include :
• Quicker standard In-stream campaign turn-
around times, decrease in production time
• Implementation is an easy process at any scale
• Larger volume video campaigns with multiple
creative versions require minimal effort
• Efficiency while maintaining creative integrity
• Easily swap out new video creative any time
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v
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v
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Where Are Consumers Staring?
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Supported Video Formats
PointRoll supports encoding and delivery for In-Stream ads with the
following video formats :
FLASH VIDEO HTML5 VIDEO OTHER
PLAYER PLAYER
.WMV
.FLV .M3U8 .INS
.MP4 .MP4
.OGV
.WEBM
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Interactive In-Stream
Benefits :
• All the benefits of standard in-stream video plus…
• Increase engagement through polls, store locators and any rich media features
• Deliver targeted messages and unique, memorable creative
• Opens the door to all engaging features
• Advanced engagement metrics including interaction and completion rates
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Interactive In-stream Packages
Social Package AdChooser (+) Package Branding Package
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Social In-Stream Package
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Branding Package
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Video AdChooser (+) Package
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Dynamic & Localization In-stream Solutions
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Hybrid In-stream ( interactive & dynamic )
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23. CREATE.
MANAGE.
TARGET & MEASURE.
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PointRoll reaches 9 Out
of the Top 10 Video Ad
Properties Ranked by Video
Ads Viewed*
*A video is defined as any streamed
segment of audiovisual content, including
both progressive downloads and live
streams. For long-form, segmented content,
(e.g. television episodes with ad pods
in the middle) each segment of the content
is counted as a distinct video stream.
Source : comScore Releases July 2012 U.S. Online Video Rankings. Click here for full article.
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PointRoll Certification Specialists work to certify
& re-certify Publishers everyday.
250 Publishers, Networks, Exchanges & DSPs
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Standard In-stream Interactive, Dynamic, Hybrid In-stream
24/7 Media ABC.com
ABC.com AdapTV
AdapTV AETV Network
AOL AOL
Auditude Auditude
Break Media Network Blip.tv
BrightRoll Break Media Network
Cadreon BrightRoll
CBS Interactive Buzz Media
ESPN Cadreon
Google Sites CBS Interactive
Interclick Google Sites
MSN Interclick
NBC Universal MSN
Specific Media Specific Media
SpotXchange SpotXchange
Time Inc. Tremor Video
Tremor Video TubeMogul
TubeMogul VEVO
Videology Videology
Yahoo!
Bold indicates a Top 10 video ad property in U.S. as defined by comScore
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VAST & VPAID
VAST : Video Ad Serving Template
In English :
A standard way for a Publisher's video player to know what video play, how long it is,
and what tracking pixels to fire on click and video playback. It also passes along all the
information for companion ads.
VPAID : Video Player-Ad Interface Definition
In English :
This is a communication channel that lets the video player and the ad talk to each other
for interactive In-Stream. It lets the ad tell the player, "Hey, I'm here! The viewer just
clicked on me to interact some more - Don't start playing again! OK, they clicked my close
button, I'm leaving now. You can start up your content.
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VAST & VPAID
VAST : An ad tag
VPAID : An API
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30. CREATE.
MANAGE.
TARGET & MEASURE.
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Targeting & Delivery
Targeting
• Geo
• Day Parting
• Control Groups
Delivery
• Rotation
• Sequencing
• Frequency Capping
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Deep Video Insights & Analytics
Video Summary Metrics
• Advanced Audience Analytics
• Unduplicated Reach/Frequency
• Click Through Rates
• Interaction Rate (Interactive Only)
• Custom Activities (Interactive Only)
• Video Starts
• Video Quartiles
• Video Completion Rates
• View performance by video duration
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Online GRP And % Of Target
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36. LET’S RECAP
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Let’s Recap
There’s a lot of opportunity to connect with consumers using In-Stream
video and some simple ways to get started.
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CREATE.
Create engaging in-stream ads through a selection of formats.
MANAGE.
Easily manage multiple in-stream creative versions & audience.
TARGET & MEASURE.
Deliver personalized and custom in-stream video ads based on multiple
audience and data variables while measuring campaign performance.
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PointRoll Makes In-Stream Easy
Create : PointRoll is ready to create/build/run your In-Stream campaign
utilizing any of the In-Stream creative formats we’ve reviewed today!
• Standard In-Stream with InTagration
• Interactive In-Stream — Use our new Interactive Packages
• Dynamic In-Stream
• Hybrid In-Stream
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PointRoll Makes In-Stream Easy
Manage : Dedicated team for all your campaign needs
You focus on strategy and we'll do the rest
• Manage Publisher specs
• Pixel wrangling
• Creative support
Ensure your creative adheres to industry standards
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PointRoll Makes In-Stream Easy
Target : Reach the right audience with the right message at the right time
PointRoll Video Insights, Analytics, Benchmarks
“Your Brand Everywhere” across all display platforms
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PointRoll Makes In-Stream Easy
Contact your PointRoll Account Rep today for further details on
how to maximize your In-Stream video campaign’s success or email us
at info@pointroll.com!
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43. THANKS!
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44. Q&A
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