This document discusses strategies for programmatic success. It recommends:
1) Breaking down silos between marketing channels to improve traffic and sales.
2) Having close collaboration between CMOs and CIOs to take advantage of opportunities in mobile and cross-channel retail.
3) Leveraging advanced attribution to understand high-value touchpoints and increase revenue-generating interactions by 28%.
Publishers today need to have a sharp focus on mobile or be run over by it. Business Insider's president Julie Hansen presents a case study on the ways BI has embraced mobile and how editorial and advertising are evolving with the rise of consuming content via phone or tablet.
MediaMath's CRO and Co-founder Erich Wasserman presented on the growth and opportunity of programmatic internationally at the Brazilian Embassy in London.
Publishers today need to have a sharp focus on mobile or be run over by it. Business Insider's president Julie Hansen presents a case study on the ways BI has embraced mobile and how editorial and advertising are evolving with the rise of consuming content via phone or tablet.
MediaMath's CRO and Co-founder Erich Wasserman presented on the growth and opportunity of programmatic internationally at the Brazilian Embassy in London.
Measuring a deeper impact... and why ad measurement matters more than ever be...Ian Gibbs
The online advertising ecosystem has been built around an unsustainable preoccupation with clicks. Why is brand impact measurement so important and how do you do it in a scaleable cost effective way?
Undoubtedly, Native Advertising has continued to rise as one of the most effective ways of advertising online. As brands continue to focus on creating content, the need for distribution platforms grows. Bidtellect sits on the cusp as our platform programmatically executes campaigns at scale with added benefits of optimization and engagement metrics.
As the shift from display to Native becomes more prevalent in ad spending, our CEO, Lon Otremba, presented five very insightful trends that we will see in 2016.
Bidtellect’s Quarterly Native Report Q3 2016: Engagement Is Key To Your Nativ...Missy Steiner
Bidtellect’s inaugural quarterly report analyzes our platform activity in order to provide advertisers with important insights and trends in the Native Advertising industry. Bidtellect’s platform processes over 5 billion Native auctions daily across 6.5 million distinctly targetable placements, and this number continues to grow quarter over quarter. We collect data from the start of an auction through post-click consumer activity including but not limited to the metrics captured in this report.
Programmatic 2.0 - Optimization for Next Generation of Digital AdvertisingMediaPost
Programmatic is eating the world. With more ad formats, data signals, and competitors than ever, smart marketers need to have the right strategy to succeed in the next generation of digital advertising. Joe Luchs from Beeswax will discuss modern optimization and the tactics sophisticated marketers are using to win.
Sunando Das, Head Of Marketing Analytics And Data Science at TNS speaking at ad:tech London on 14th October 2015
http://ad-techlondon.co.uk/
Register for next year: http://ad-techlondon.co.uk/register
“Viewability” is only the means to an end - what should be the deeper goal of gauging attention. Philip shows how Asics uses third party tools to cut through the walled gardens of incompatible KPIs and definitions to find an arbiter of truth. But how can media teams also use these metrics to break down subjectivity in talking to creative teams and develop more robust channel strategies? Viewability is just the beginning.
We have crossed the Rubicon on mobile, and there is no going back. Consumers now spend 51% of their media time – including 40 minutes of video – on mobile devices each day.
And yet, confusion continues to swirl around what buyers can do – at scale – to reach their target audiences on their mobile devices with native, video and location-targeted brand marketing.
How do you put our collective obsession with all things mobile and video to work for your campaigns?
On Thursday, Nov. 12th, guest speaker, Forrester Research’s Jennifer Wise, Rubicon Project’s Joe Prusz, and Adelphic’s Emily Del Greco discussed what’s next in automating mobile advertising and more.
Executive summary of a seminar given by Tim Dolan of Kickframe to a group of Canadian marketers. The focus of the session was to provide a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Mobile Marketing helps the companies to reach the right target audience globally. Digital Marketing landscape have grown exponentially over the years in India.
Measuring a deeper impact... and why ad measurement matters more than ever be...Ian Gibbs
The online advertising ecosystem has been built around an unsustainable preoccupation with clicks. Why is brand impact measurement so important and how do you do it in a scaleable cost effective way?
Undoubtedly, Native Advertising has continued to rise as one of the most effective ways of advertising online. As brands continue to focus on creating content, the need for distribution platforms grows. Bidtellect sits on the cusp as our platform programmatically executes campaigns at scale with added benefits of optimization and engagement metrics.
As the shift from display to Native becomes more prevalent in ad spending, our CEO, Lon Otremba, presented five very insightful trends that we will see in 2016.
Bidtellect’s Quarterly Native Report Q3 2016: Engagement Is Key To Your Nativ...Missy Steiner
Bidtellect’s inaugural quarterly report analyzes our platform activity in order to provide advertisers with important insights and trends in the Native Advertising industry. Bidtellect’s platform processes over 5 billion Native auctions daily across 6.5 million distinctly targetable placements, and this number continues to grow quarter over quarter. We collect data from the start of an auction through post-click consumer activity including but not limited to the metrics captured in this report.
Programmatic 2.0 - Optimization for Next Generation of Digital AdvertisingMediaPost
Programmatic is eating the world. With more ad formats, data signals, and competitors than ever, smart marketers need to have the right strategy to succeed in the next generation of digital advertising. Joe Luchs from Beeswax will discuss modern optimization and the tactics sophisticated marketers are using to win.
Sunando Das, Head Of Marketing Analytics And Data Science at TNS speaking at ad:tech London on 14th October 2015
http://ad-techlondon.co.uk/
Register for next year: http://ad-techlondon.co.uk/register
“Viewability” is only the means to an end - what should be the deeper goal of gauging attention. Philip shows how Asics uses third party tools to cut through the walled gardens of incompatible KPIs and definitions to find an arbiter of truth. But how can media teams also use these metrics to break down subjectivity in talking to creative teams and develop more robust channel strategies? Viewability is just the beginning.
We have crossed the Rubicon on mobile, and there is no going back. Consumers now spend 51% of their media time – including 40 minutes of video – on mobile devices each day.
And yet, confusion continues to swirl around what buyers can do – at scale – to reach their target audiences on their mobile devices with native, video and location-targeted brand marketing.
How do you put our collective obsession with all things mobile and video to work for your campaigns?
On Thursday, Nov. 12th, guest speaker, Forrester Research’s Jennifer Wise, Rubicon Project’s Joe Prusz, and Adelphic’s Emily Del Greco discussed what’s next in automating mobile advertising and more.
Executive summary of a seminar given by Tim Dolan of Kickframe to a group of Canadian marketers. The focus of the session was to provide a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Mobile Marketing helps the companies to reach the right target audience globally. Digital Marketing landscape have grown exponentially over the years in India.
Industry Pulse: Consumer Attention in Digital AdvertisingUndertone
For digital advertising, attention is the metric that now matters most. Find out how this is causing shifting budgets and changing success metrics, as well as the role of viewability.
Edwin Lee, VP Global Retail, MediaMath presented this deck at the Digiday Brand Summit in April 2015. Edwin spoke about the various options of managing programmatic marketing, and how one size doesn't fit all.
WEBINAR: How To Bring Native And Programmatic Advertising TogetherInMobi
Take-aways from this webinar include a global perspective on native programmatic based on original InMobi research, state-of-the-art examples of native programmatic campaigns, and tips from Adelphic and InMobi on how to make effective use of mobile programmatic campaigns now.
2019 Predictions: What CMOs Demand From MarTech This YearMapp Digital
The digital transformation movement was supposed to improve the customer experience. But data and technology gaps are still holding CMOs back from fulfilling their tech-enabled brands promises. Heading into 2019, the role of CMO needs to be prepared to answer these questions:
• What data and technology skills does their marketing team lack to deliver the perfect customer experience?
• How should the CMO evolve to accelerate their company’s digital transformation and data-driven initiatives?
• Why do companies need to invest in the right balance of mature marketing technology with emerging tech like AI and conversational interfaces?
This webinar is hosted by Steve Warren, CEO of Mapp, and feature guest speaker, Thomas Husson, VP & Principal Analyst from Forrester Research, Inc.
Digital Use is a leading digital marketing company noida dedicated to enabling online business. They specialize in digital solutions that increase business awareness, drive business focus, and increase return on investment. With expertise in SEO, social media and new media, Digital Use is your partner in navigating the dynamic landscape of online success.
programmatic Buying in Mobile Advertising Sumit Roy
74% of marketers are now using programmatic media buying on mobile for retargeting users, 62% use it for performance marketing and 61% for branding. • This represents a huge opportunity for the industry to build targeting and measurement solutions that deliver greater effectiveness and efficiency for upper-funnel campaigns. Of those not using programmatic, the biggest barriers for adoption are complexity of the ecosystem (58%), skills shortage (42%) and lack of education (33%).
We are in the midst of the next great transformative era in the media business. The digital age, supported by data, technology, and predictive analytics has created a new opportunity to be more precise, more efficient, and more effective with our clients’ media investments:
- New ways of identifying who your customers are.
- New ways of reaching and influencing them at critical moments.
New ways of discovering the 50% of advertising that works, and avo- iding the 50% that doesn’t.
This reports analyses the state to digital media and its impact on the future.
For further information please look up your regional contact here: http://news.ipgmediabrands.com/magna-global/press-releases/
What to Expect From Programmatic in 2015Extreme Reach
"Predictions for programmatic are plentiful. 11 experts forecast which are most likely to come to fruition, and how marketers should prepare."
Our Chief Digital Officer, Avi Brown, weighs in on the future of programmatic advertising and the importance of automating the direct buy.
9. “With the proliferation of channels and growing
number of devices used by any one consumer,
advertisers are increasingly seeking an efficient
central operating system to manage all of their
multichannel advertising strategies and activate
their data to grow their marketing ROI.”
- AdExchanger
10.
11. +
Understanding What Works: leveraging
advanced attribution at every bid decision
Proof:
28% increase in
higher revenue
generating
touch points
Good Morning Digiday Retail 2014 and thanks to Tony for the intro.
I am here to take you through a few best practices we have identified for retailers looking to make the move to transparent programmatic marketing. But first I think it is worth acknowledging that this group, the e-retailers among us especially, were some of the pioneers in programmatic,
as soon as you chose a dynamic retargeter with an algorithm at its core, you were leveraging programmatic,
as soon as you realized that you would get better results allowing this retargeter to use a recommendation engine to show products in that banner you had adopted an element of programmatic.
Take a further step back and look at your search campaigns, again one of the earliest versions of programmatic.
Have your tech setup match the user experience. Your shopper doesn’t care if the :15 second spot they saw on Hulu was intended only for branding purposes – if it impacts their propensity to buy you need to follow them down the funnel
2. Internal teams – does the branding team know there is a cookie pool of sometimes shoppers that can be used to target their new video spot?
3. Agencies – A good agency is only going to become more important, especially as they bring trading experience into their media teams. The last thing you want to do is not take their part of the plan into your overall data strategy
So how do you take advantage of the big data opportunity, and do so at scale? How to you harness the power of programmatic media buying to identify new customers and uncover new opportunities with your current ones?
BREAK DOWN THE SILOS
I can’t emphasize this enough. Just as important as paying attention to your consumers, is taking a close look at your colleagues and how you interplay within the larger infrastructure. The design of internal teams directly impacts the value you will be able to extract from programmatic buying and data decisions.
Even if display, social, search, email are all communicating, but you are each using a different technology platform, activating different analytics, then there is a lack of synergy, a lack of efficiency and a missed opportunity with your consumers.
<<input line about offline and online>>
I’m not asking you to go home after this conference and be able to reorganize your entire organization. But I am urging you to take a closer look at the alignment of marketing across the organization. Some questions to help you determine where your organizations should focus include:
Is traditional marketing connected to digital marketing?
Are you aware of your colleagues goals and, more importantly, are you working towards the same goals as them?
How do you operate internally around data and technology?
Are you sharing a technology platform?
Are you looking at the same data?
Who is dictating what data is smart data – and how to utilize that data?
By simply taking their retargeting, Prospecting, Mobile, FBX & email via epsilon and running it through a single platform and applying:
Universal Frequency Capping
Ad Collision Avoidance – where we stop more than one ad appearing on the same page
Always on campaigns supplemented by seasonal premium buys
Full Audience View – Our pixel free solution that allowed for every user that visited the site to be addressed appropriately
20% lift in web traffic
6% in over all conversions
14% increase in AOV
Normalized YoY – so these results came effectively with no incremental spend!
The thing about that case study is it only addresses ecomm activity (6.2% according to May census data)
To truly live up to the potential that programmatic has to offer we need to consider the user experience beyond the 2D world that is eComm.
This leaves 93% of the cash still going through a register.
Many other elements of programmatic marketing can be approached with these two roles acting on their own but this last opportunity requires a real friendship1
Lets consider how we can impact this opportunity.
This is the area we believe shows the most potential for growth, to finally close the loop on online to instore, to talk to consumers when and how they want while producing the results retailers need to justify the effort
Vs same time last year - comscore
Up 8% Quarter on Quarter according to comScore
- $1.8 Trillion according to forrester.
So now our CMO & CIO are all buddy – buddy what else to we need to do make the most of this game changing opportunity
When I moved from the agency space to ad tech nearly 6 years ago now, I genuinely expected that consolidation was inevitable – the lumascape couldn’t look any crazier..
Now we have 6 of them, each more dense than the last.
Where did I go wrong? Best in class point solutions will always fragment the market and the larger enterprise solutions will be less inclined to ride the bleeding edge.
So, when we consider number 3
Put Your Core Technology at the Center
If we are to break down the silos as suggested in the first best practice, from a tech perspective there is only one way to do it – have a single hub for this technology sitting at the center of your business is crucial.
This doesn’t mean having to entrust all elements to a single vendor, far from it. Actually in the case of MediaMath we are integrated with over 240 partners, many of whom are sitting here.
Let me give you an example of how this multivendor programmatic harmony can look:
Convertro Closed loop attribution
Retargeting was not part of this campaign
Native beyond FBX & Twitter - Bidtellect
Connected TV
Digital Out of Home
Addressable TV
Programmatic media buying is still a young strategy and as it grows, so will you have to – leave room to adjust and be flexible within your organization.
And, you can’t have a conversation about programmatic without Big data
Connection btwn programmatic and big data – picking up steam b/c of data available…
Big data was one of the hottest trends in 2013. Brands have been collecting as much data as possible. Industry innovators and thought leaders shared tips and best practices and predictions about its impact and explained to you WHY it was important – myself included. So I’m not going to stand here today and tell you that you should leverage the first and third party data available to you to drive marketing performance. I know that you have all heard that countless times before.
You know that for retail marketers like yourselves, it’s particularly valuable because it helps predict shopper behavior which enables truly personalized experiences. It provides information about the behavior, history, and whereabouts of consumers so you can capture and engage them at the right time – with the right message. Data enables retailers to implement dynamic pricing, personalized recommendations, shopper-specific discounts, and more.
And yes, we at MediaMath, believe data harnesses the power for smarter decisions and customer engagement with your brand. And we think that it is time for marketers to understand the tools their agencies and teams use and take control of the data inputs/outputs.
But more often than not, we learn that organizations know that they should be using data, have so much available to them and from a number of disparate sources.
You understand its potential, but you aren’t sure exactly sure what to do with it and HOW to make it work for organization.
2014 – right now, in fact – is when to learn the HOW; to learn how to set yourselves and your organizations up for success. It’s not enough to just activate data insights on a one-off campaign basis, but it is necessary to align the entire process of marketing, to build a customer-centric marketing program, and optimize towards bigger business goals. And the discipline of marketing is only going to
Make 2014 the year of HOW. I am not going to bombard you with a list of 10 steps you have to follow to make this happen – but rather provide you with what I think are the two most critical first steps to setting yourself up for programmatic success.
http://www.forbes.com/sites/louiscolumbus/2014/01/12/2014-the-year-big-data-adoption-goes-mainstream-in-the-enterprise/
For data activation to work well and at scale across the marketplace, marketing organizations need a platform – an Operating System – that enables them to approach digital media strategies in a programmatic and holistic way – one that lets you connect to the greater ecosystem. A solution that is flexible and helps marketers connect with the data, media, channel and technology partner that is most suitable for their needs.