Capitalize on Back-to-School spending this year by leveraging PointRoll's research into consumer buying behavior. Join PointRoll and ShopLocal during this free, interactive webinar to learn about:
• Untapped opportunities to reach interested and engaged customers
• Correlations between advertising and activity on marketers' sites
• Valuable insights into consumer behavior and consumer profiles
While many marketers' 2010 back-to-school marketing plans are already underway, these findings can be put into play with existing campaigns for incremental gains.
Join Jamie Ray, VP of Retail for PointRoll/ShopLocal, and Adam Harris, Manager of Business Development and Analytics at PointRoll, for this deep dive into consumer behavior during back-to-school season.
7. Daily Time Spent by Major Media Type Shoppers’ Percent of Time Spent Across Media The Internet is the 2nd most used medium behind TV Source: TVB Media Comparisons Study 2008, Adults 18+
8.
9. Source: ComScore Media Metrix 1.8 hours 18 minutes 31.1hours 4 hours Reaching Consumers in CPG & Retail Digital media is fragmented. A website alone is not enough. 30 20 10 0 Average Internet User: Number of Hours/Month Amount of Time (hours) Total Internet Social Retail Sites Retail Leader
21. Apparel: Impression Highs ≠ Engagement Highs Impressions & Campaigns: Increase significantly in late July to hit seasonal highs in mid-August Click-Through Rate: Increases from July and August to September, peaking in the second week. Interaction Rate: Rises to 8% in September after decreasing throughout August.
22. OSS: Marketers Missing the Boat on Engagement Impressions & Campaigns: Shoot up in August from July and then decrease in September. Click-Through Rate: Increases by almost 2.5x from July to September with a peak in early September. Interaction Rate: Rises from Labor Day to peak in the middle of September.
42. Download PointRoll’s Back-to-School Report: http://pointroll.com/downloads/ back-to-school_industry_report.pdf Thanks for attending! For more information visit www.PointRoll.com or email [email_address] today!
52. Fact: Consumers Want Deals How interested are you in knowing when products at your local retailer are on sale or include offers/promos?
Editor's Notes
Internet is a dominant
Majority of sales are happening offline. What are shoppers doing while online? How are they shopping online? Shoppers research or “shop” online but they actually BUY from their local store. This is driven by 2 factors… online is efficient and it’s convenient to buy at the store up the street.
Let’s turn to what we’re focusing on today, here they are, here are highlights.
Retail is largest overall display advertiser – potential dollars on the table during back to school. So we took the initiative to see what works and what doesn’t in back to school advertising.
Categories: Clothes including shoes are the biggest area of B-t-S Spend School/Office Supplies are a necessary purchase every year Consumer Electronics research starts earlier than most other purchases Advertisers: Retailers: Everyone from big box stores to mom and pop shops are hit hard every back to school season Manufacturers: The second biggest buying season for some items Consumers Moms: 46-55 buying for K-12 and college kids Kids: 60% of parents say their kids can influence 50% of spending College Students: 6% are out of the house (and buying generic)