Here's what people don't like: being yelled at. Here's what they prefer: interactive experiences. They want innovative and fun calls to action. Entertaining video and other unique content. Coupons that are relevant to their current activity or location. Fundamentally, consumers want (and deserve) an invitation into an ongoing brand relationship that both fits their current context and experience, and actually adds value to one or both.
With an introduction by the IAB's Peter Minnium, this webinar is presented by Matthew Flanagan, PointRoll's Vice President of Business Development and Publishers, who will discuss how engaging formats and features like those seen in IAB's Rising Stars demonstrate the power of creativity and interactivity in driving performance.
La Próxima Revolución Digital por Randall Rothenberg, Presidente & CEO, IABeMarketingHoy
Randall Rothenberg, actualmente, CEO y Presidente de IAB (Interactive Advertising Bureau), a nivel global, organización comprometida con el desarrollo de la industria del Mercadeo y la Publicidad Digital, con presencia en más de 23 países alrededor del mundo habla sobre el estado de la publicidad digital en Colombia.
En 2007, fue Director Senior de Capital Intelectual de Booz Allen Hamilton, en la cual supervisó las Áreas de Desarrollo de Negocios, Gestión de Conocimientos y Actividades de Liderazgo del Pensamiento. Antes de ingresar a Booz Allen, donde superviso el desarrollo de negocios, gestión del conocimiento y pensó en actividades de liderazgo. Así mismo trabajó en el diario The New York Times, como editor de tecnología y editor de política de la revista dominical, escribió una columna diaria sobre publicidad, y fue reportero de medios y marketing.
Es autor de la obra Where the Suckers Moon: An Advertising Story, una crónica acerca del nacimiento, evolución y muerte de una campaña publicitaria. Obtuvo un título en estudios clásicos de la Universidad de Princeton y en la actualidad reside en la ciudad de Nueva York.
Rothenberg trabajó seis años en el The New York Times, donde fue editor de economía y política. Durante 10 años, fue columnista de marketing y medios para Advertising Age y continuo con esta labor en su blog www.randallrothenberg.com.
La Próxima Revolución Digital por Randall Rothenberg, Presidente & CEO, IABeMarketingHoy
Randall Rothenberg, actualmente, CEO y Presidente de IAB (Interactive Advertising Bureau), a nivel global, organización comprometida con el desarrollo de la industria del Mercadeo y la Publicidad Digital, con presencia en más de 23 países alrededor del mundo habla sobre el estado de la publicidad digital en Colombia.
En 2007, fue Director Senior de Capital Intelectual de Booz Allen Hamilton, en la cual supervisó las Áreas de Desarrollo de Negocios, Gestión de Conocimientos y Actividades de Liderazgo del Pensamiento. Antes de ingresar a Booz Allen, donde superviso el desarrollo de negocios, gestión del conocimiento y pensó en actividades de liderazgo. Así mismo trabajó en el diario The New York Times, como editor de tecnología y editor de política de la revista dominical, escribió una columna diaria sobre publicidad, y fue reportero de medios y marketing.
Es autor de la obra Where the Suckers Moon: An Advertising Story, una crónica acerca del nacimiento, evolución y muerte de una campaña publicitaria. Obtuvo un título en estudios clásicos de la Universidad de Princeton y en la actualidad reside en la ciudad de Nueva York.
Rothenberg trabajó seis años en el The New York Times, donde fue editor de economía y política. Durante 10 años, fue columnista de marketing y medios para Advertising Age y continuo con esta labor en su blog www.randallrothenberg.com.
This is an overview of the ad tech ecosystem. Research was conducted by Thomvest Ventures. It covers topics such as DSP, SSP, Agency, Video, Mobile, and TV advertising.
Across Media and Device: Monetizing advertising inventory in display, video a...Tribal Fusion
Rick Abell, VP for publisher delivery for Exponential, delivers a presentation at the AdMonster Publisher Forum in Vienna 19th June on "Across Media and Device: Monetizing advertising inventory in display, video and mobile"
Because the digital landscape is constantly changing, Anvil’s team always tries to keep a pulse on the latest and greatest in digital trends to ensure we’re bringing innovative strategies and solutions to our clients. In our next webinar, our Paid Specialist, Kari Schroeder, and team will discuss what is new in digital media including OTT, Real-Time Bidding, Programmatic and other advancements in digital. Of these topics, we will be doing a deep dive into what “over-the-top” (OTT) means and examples of how streaming platforms can be leveraged as well as outlining the differences between Programmatic and Real-Time Bidding (RTB). Through our discussion, we hope to inspire you to test some new tactics and get creative with your media plans.
Global Mobile Programmatic Trends: Q4 2015 TrendsMoPub
This report examines trends in mobile programmatic in the last quarter of 2015. Key themes include brand spend on mobile programmatic, engaging formats driving increased demand and publisher monetization, and trends in EMEA and APAC.
Programmatic advertising is primed for another monumental year, with total US programmatic digital display ad spending expected to reach $14.88 billion and for the first time ever account for more than half of all digital display ad dollars. Topics in this webinar include: How will the nearly $15 billion break down into areas such as open exchanges, private marketplaces, programmatic direct, video and mobile? How is programmatic evolving from a primarily open marketplace to a more private and direct one? Should marketers expect programmatic to infiltrate the ad-buying process on newer screens like wearables and older ones like TV?
Presented to the Miami Ad School by Brandon Schifrien: August 8, 2017
A topline overview of programmatic media, along with a description of why creatives should understand what it is and how it impacts them (DCO). The latter half of the presentation includes a brief overview of DCO, before concluding with key takeaways from the presentation.
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicar...Scott Levine
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 6
Medicare Marketers have struggled to understand digital display advertising, and therefore have not leveraged the channel for Medicare Marketing.
Digital display is a wide term for a category that includes banner advertisements, promoted or sponsored advertisements (including those on social media), native advertisements, video, rich media and sponsorships for all devices. Unlike strictly text-based ads, display advertising relies on images, audio and video to engage the audience and convey the advertising message.
Während viele noch etwas verhalten gegenüber Programmtic Buying sind, charakterisiert und beeinflusst Programmatic Buying – der automatisierte Ein- und Verkauf von Werbeplätzen – und die damit einhergehende Marketing-Automatisierung, die Marketing-Branche nachhaltig. Unklar ist für viele, in welcher Form und in welchem Umfang es sie selbst und damit ihren Job und ihr Daily Business betreffen wird.
iDirect is the confluence of digital and direct marketing. It is interactive, information-driven, insightful, innovative and iterative. This presentation highlights the imperative for iDirect and its 4 fundamental tenets.
Online Marketing 101: How to Grow Your Audience in a Digital AgeJonathan Berthold
Online Marketing 101: How to Reach Your Audience in a Digital Age. This is a presentation prepared to explain some of the major channel of online marketing and how marketers and businesses alike can leverage some of the growing trends in the industry. This presentation provides some basic facts and figures on eight channels in particular: search engine optimization, search engine marketing (SEM / PPC), display advertising, social media marketing, influencer marketing, content marketing, email marketing, and mobile advertising.
Presentation from Mynewsdesk's webinar "What Do Journalists Think Of PR?" Christina Anderson, freelance journalist for the New York Times, and Johanna Snickars, Communications Lead at Microsoft, discussed the connections between PR and the media. Jonathan Bean, Chief Marketing & Growth Officer at Mynewsdesk, also presented top-level findings from our survey of over 2,000 journalists around the world.
This is an overview of the ad tech ecosystem. Research was conducted by Thomvest Ventures. It covers topics such as DSP, SSP, Agency, Video, Mobile, and TV advertising.
Across Media and Device: Monetizing advertising inventory in display, video a...Tribal Fusion
Rick Abell, VP for publisher delivery for Exponential, delivers a presentation at the AdMonster Publisher Forum in Vienna 19th June on "Across Media and Device: Monetizing advertising inventory in display, video and mobile"
Because the digital landscape is constantly changing, Anvil’s team always tries to keep a pulse on the latest and greatest in digital trends to ensure we’re bringing innovative strategies and solutions to our clients. In our next webinar, our Paid Specialist, Kari Schroeder, and team will discuss what is new in digital media including OTT, Real-Time Bidding, Programmatic and other advancements in digital. Of these topics, we will be doing a deep dive into what “over-the-top” (OTT) means and examples of how streaming platforms can be leveraged as well as outlining the differences between Programmatic and Real-Time Bidding (RTB). Through our discussion, we hope to inspire you to test some new tactics and get creative with your media plans.
Global Mobile Programmatic Trends: Q4 2015 TrendsMoPub
This report examines trends in mobile programmatic in the last quarter of 2015. Key themes include brand spend on mobile programmatic, engaging formats driving increased demand and publisher monetization, and trends in EMEA and APAC.
Programmatic advertising is primed for another monumental year, with total US programmatic digital display ad spending expected to reach $14.88 billion and for the first time ever account for more than half of all digital display ad dollars. Topics in this webinar include: How will the nearly $15 billion break down into areas such as open exchanges, private marketplaces, programmatic direct, video and mobile? How is programmatic evolving from a primarily open marketplace to a more private and direct one? Should marketers expect programmatic to infiltrate the ad-buying process on newer screens like wearables and older ones like TV?
Presented to the Miami Ad School by Brandon Schifrien: August 8, 2017
A topline overview of programmatic media, along with a description of why creatives should understand what it is and how it impacts them (DCO). The latter half of the presentation includes a brief overview of DCO, before concluding with key takeaways from the presentation.
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicar...Scott Levine
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 6
Medicare Marketers have struggled to understand digital display advertising, and therefore have not leveraged the channel for Medicare Marketing.
Digital display is a wide term for a category that includes banner advertisements, promoted or sponsored advertisements (including those on social media), native advertisements, video, rich media and sponsorships for all devices. Unlike strictly text-based ads, display advertising relies on images, audio and video to engage the audience and convey the advertising message.
Während viele noch etwas verhalten gegenüber Programmtic Buying sind, charakterisiert und beeinflusst Programmatic Buying – der automatisierte Ein- und Verkauf von Werbeplätzen – und die damit einhergehende Marketing-Automatisierung, die Marketing-Branche nachhaltig. Unklar ist für viele, in welcher Form und in welchem Umfang es sie selbst und damit ihren Job und ihr Daily Business betreffen wird.
iDirect is the confluence of digital and direct marketing. It is interactive, information-driven, insightful, innovative and iterative. This presentation highlights the imperative for iDirect and its 4 fundamental tenets.
Online Marketing 101: How to Grow Your Audience in a Digital AgeJonathan Berthold
Online Marketing 101: How to Reach Your Audience in a Digital Age. This is a presentation prepared to explain some of the major channel of online marketing and how marketers and businesses alike can leverage some of the growing trends in the industry. This presentation provides some basic facts and figures on eight channels in particular: search engine optimization, search engine marketing (SEM / PPC), display advertising, social media marketing, influencer marketing, content marketing, email marketing, and mobile advertising.
Presentation from Mynewsdesk's webinar "What Do Journalists Think Of PR?" Christina Anderson, freelance journalist for the New York Times, and Johanna Snickars, Communications Lead at Microsoft, discussed the connections between PR and the media. Jonathan Bean, Chief Marketing & Growth Officer at Mynewsdesk, also presented top-level findings from our survey of over 2,000 journalists around the world.
Innovate Fast or Die Slowly - The same choice for Media & MarketersJonathan Bean
Learn how to meet the challenges of monetisation for todays media and marketing exec. Learn the business models and innovation ingredients that will help you survive and thrive. Find out what 2 000 journalists told us about the future of media and marketing organisations
New advertising opportunities in Netinfo 2017Hristo Hristov
Check out the latest advertising formats Netinfo can offer. Increase your business today with digital advertising through the biggest digital media company in Bulgaria!
We continuously support our ad-agency clients, and are forever looking for new innovative ways to do that.
One way is through our Demystify Digital Guides. This is the second instalment in the series and focuses on Programmatic Radio.
Chapter Four- 4 Digital Display Advertisement (DDA)Edem Adzroe
Detailed analysis of DDA (Digital Display Advertisement) comprising of types of banners ads and sizes be it leaderboards, skyscrapers, island, MPU (Mid-Placement Units), HTPO and etc...
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
Here's a look at our favourite product - the Innity Lightbox and its journey to where it is today. We've always advocated moving beyond the click; towards creating brand experiences and there's no better example than the Lightbox :)
Facebook Ads - Best Practices and ROI, brought to You by XPLAIN's Information Alchemist Stefanos Karagos, creator of the 3rd Most Popular Business Presentation Worldwide for 2011
(http://www.slideshare.net/karagos/social-media-is-dead-long-live-social-media-roi).
As delivered in 2013 Digital Marketing Forum.
How digital marketing help to local businesses in kurnoolkeerthik70
Digital marketing, also called as online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Digital marketing surrounds a wide variety of marketing tactics to reach consumers online. As the technology started to take over the world, things started to change around technology latest surveys or statistics revealed that consumers are spending a lot more on internet. Brands and marketers adopting digital marketing to allure costumers and enhance their sales.
Similar to Get Noticed: Using Creativity and Engaging Ad Formats to Break Through the Noise (20)
Gift Wrapping Holiday Shoppers with Relevant Digital Ad SolutionsMichael Zarcone
We all know, during the Q4 holiday season marketers face many challenges, but developing a creative digital advertising presence that stands out amongst a crowd of noisy holiday advertisers is by far the most challenging. Developing this strategy can drain an immense amount of time and resources.
During this 30-minute webinar PointRoll’s Technical Sales Director, Devon DeBlasio, will provide you with strategic solutions when creating a successful path to conversion within your 2013 holiday campaigns. Combining the latest industry data, technology and creative best practices, Devon will show you how to target and compel this year’s holiday shoppers.
6 Months in: What’s Working and Where Marketers Are Going in 2013Michael Zarcone
Marketers have placed a stronger focus on digital campaign strategies in the first half of 2013, adopting new platforms and a diverse digital mix to drive success.
Now with half of 2013 wrapping up, find out how these newly adapted techniques and channels are working. Join PointRoll’s Manager of Research and Analysis, Ryan Hurley, as he opens up PointRoll’s data vault and shares learnsings from comparing first half 2013 benchmark data with 2012 year end data.
This insightful session will reveal what’s currently working in the market place and how you can apply it to your campaign efforts.
Video, Video Everywhere: Innovations and High Impact Ad Solutions on Any ScreenMichael Zarcone
With the fast growth of online video content and in-stream video ad spending, more and more marketers are seeing video become an essential component of their marketing mix. These campaigns can be created within a wider range of formats than television and can include highly interactive, rich features and functionalities to ensure consumer engagement. And, with devices and technology advancing to a greater extent than ever before, the future game plan for marketers is simple: video everywhere.
The down side to running these campaigns typically lies within the creation process, which can be extremely time consuming when dealing with a large variety of publishers. So any production efficiencies become priceless in the eyes of marketers today.
During this 30 minute webinar PointRoll’s Director of Creative Technology, Todd Pasternack will review:
• PointRoll’s vast array of In-Stream video formats
• Best practices and recommendations when planning your next In-Stream video campaigns
• Three high level steps when getting ready to deploy your In-Stream campaigns
• PointRoll’s NEW InTagration video creation technology
Holiday Retail Best Practices and Past Trends: How to Attract Shoppers and Dr...Michael Zarcone
In this 30 minute webinar we will guide you through some of the most influential and highest performing past campaigns as well as best practices to use when planning your 2012 holiday campaigns. We will also cover:
• Changes in holiday retail digital advertising over the past few years
• How to use digital advertising to drive purchases online and in stores
• Shopping trends on mobile and tablet devices
• Compelling holiday creative and the best features to engage consumers and drive interaction
• Holiday campaign performance data, benchmarks and best practices
The Evolution of Interactive, Rich Digital AdvertisingMichael Zarcone
Over the past decade, interactive display advertising and rich media have evolved from being just expandable display ads to engaging formats across multiple platforms with numerous features from dynamic messaging to interactive video. Join us as we take a look back, reviewing how the industry has evolved and what “rich media” means today. We’ll also explore some of the engaging and emerging trends we’re seeing including Pinterest, interactive in-stream video, tablet, connected TV and dynamic ad generation and optimization.
Easily Analyze Your Next Campaign: PointRoll’s NEW Ad Analytics and Viewable ...Michael Zarcone
The future is now and analyzing campaign data should no longer consist of spending endless time filtering through data dumps and spreadsheets to gain an understanding of your campaigns' performance. With PointRoll, tracking and understanding campaign performance reports is quick, easy and always accessible. Every online campaign has its own story written within the performance metrics and PointRoll's new reporting tools and hands on analytics makes finding, understanding and learning your campaign's story effortless.
In this 30 minute webinar George Thomas, PointRoll’s Director of Product Management, will lead an overview of PointRoll’s ad analytics capabilities and guide you through the campaign reporting dashboard within the new OnPoint ad delivery platform. George will also discuss the benefits of viewable impressions as a valuable new analytics tool only available from PointRoll.
Advertiser Wants and Needs in 2012: Audience, Devices, Ease with Special Gues...Michael Zarcone
A new study conducted by PointRoll and Kelton Research asked leading brands and agencies what their major marketing wants and needs are in 2012. Industry trends, how their media spend is changing and how important audience targeting tools, social media, tablets, and cross-screen media were highlighted. During this 45 minute webinar we’ll share the insightful results and also the perspective of Baylen Springer, a leading digital strategist and SVP, Director Digital Media Analytics for Team Detroit.
Narrowing Down Dynamic Creative and Multi-Variate Optimization with PointRollMichael Zarcone
More and more marketers are realizing Dynamic Creative Optimization (DCO) is not just an option, but a necessity in their digital marketing plans. Why? Because dynamic creative optimization allows marketers to put the right message in front of the right consumer. By tailoring your campaign’s messaging and creative to a specific target audience, everything from your creative build to your media buy becomes that much smarter and more focused around campaign’s key performance objectives.
In this 30 minute webinar you’ll gain a clear understanding of how PointRoll enables you to make your campaigns more effective across all placements and devices
Point roll Instream Video Webinar Deck Pushin Play On Instream_01.26.12Michael Zarcone
With the growing number of online video viewers interacting with in-stream ads, it’s important to entice and engage these users in one of the most interactive digital advertising platforms today. Standard pre-roll creative is an effective solution, but what other innovative in-stream video formats are available?
BUSTED: Top Myths about Rich Media and Exchange-Traded MediaMichael Zarcone
Join Adrian Tompsett of DataXu and Adam Carroll of PointRoll as they team up to answer the big questions and extinguish common myths once and for all, including:
• Myth: Expandables can’t run on exchange-traded media
• Myth: Exchange-traded media works best for direct-response advertisers – not for brand advertisers
• Myth: Campaign performance is best measured through CPA and CTR
• Myth: One size creative fits all
• FACT: Expandables have outperformed their static counterparts by an average of 40-50%, and in some cases as much as 120-180%
View this webinar to hear these and other myths get busted. You’ll also hear about recent campaigns – featuring both targeted and interactive rich media ads.
Delivering Locally Relevant Advertising Across ScreensMichael Zarcone
It’s more important than ever for brands to uniquely connect with consumers in a targeted, personal way - regardless of where they are - if they want to make an impression through their digital marketing campaigns. It’s also never been easier. Learn how in our webinar, “Delivering Locally Relevant Advertising Across Screens.”
Video is a powerful asset for driving activity along the purchase funnel, but how can you use it to start an interactive conversation with your audience and, more importantly, get them to watch it in the first place?
Leveraging examples from interactive video campaigns and the latest research, executives from PointRoll and our Open Insights™ and Included Program™ partner TubeMogul, a brand-focused video advertising platform, will take a deep dive into video advertising.
A Recipe for Success: 5 key ingredients for an integrated digital display mar...Michael Zarcone
The recipe for a successful digital marketing campaign is built around 5 key ingredients. Learn from PointRoll and Empower MediaMarketing how a leading retailer has crafted innovative, integrated digital campaigns using these 5 key ingredients to create more relevant and actionable consumer experiences.
Facebook Strategy for Brands: How to Get Fans and Influence ConsumersMichael Zarcone
By now, you likely have a Facebook Page. You may have even added some bells and whistles and maybe even launched some Facebook ads. But does your Facebook strategy only live in Facebook? Or is it truly a component of your overall integrated marketing strategy?
Our webinar on Facebook strategy explored what it means to have an integrated Facebook strategy and how you can effectively create genuine engagement with your consumers.
Social Commerce is a hot topic in digital marketing these days with a lot of questions about the opportunities available to brands through Facebook and how to capitalize on them now. Vikram Sharma, CEO of ShopLocal, the retail division of PointRoll, along with Adgregate Markets, the leading social commerce solutions provider, discuss many aspects of Social Commerce including:
• Social commerce as a component of your Facebook strategy
• Future trends in social commerce
• Social commerce vs. e-commerce as a channel
• Marketing tools that tie directly into the Facebook social graph
• The new ShopFans 2.0 social promotion features
• How marketers can generate ROI in Facebook
Back to School Webinar: A Crash Course In Digital Marketing Opportunities You...Michael Zarcone
Capitalize on Back-to-School spending this year by leveraging PointRoll's research into consumer buying behavior. Join PointRoll and ShopLocal during this free, interactive webinar to learn about:
• Untapped opportunities to reach interested and engaged customers
• Correlations between advertising and activity on marketers' sites
• Valuable insights into consumer behavior and consumer profiles
While many marketers' 2010 back-to-school marketing plans are already underway, these findings can be put into play with existing campaigns for incremental gains.
Join Jamie Ray, VP of Retail for PointRoll/ShopLocal, and Adam Harris, Manager of Business Development and Analytics at PointRoll, for this deep dive into consumer behavior during back-to-school season.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Get Noticed: Using Creativity and Engaging Ad Formats to Break Through the Noise
1. Get Noticed: Using Creativity and Engaging Ad Formats to Break Through the Noise Matthew FlanaganVP, Business Development and Publisher Partnerships mflanagan@pointroll.com @PointRoll #GetInteractive Peter MinniumConsulting DirectorInteractive Advertising Bureau
2. What we’ll cover… Get Noticed with IAB Rising Stars Break Through the Noise with Even More Engaging Ads Deliver More Effective Ads in 5 Easy Steps
6. A Nocturnal Divide A Direct Marketer’s Dream A Brand Marketer’s Nightmare
7. Interactive Advertising Needed a Creative Revolution “Creative quality is driving 70% of the business impact we’re seeing in our return on advertising.” (P&G) Creative agencies and publishers must collaborate to create outstanding marketing and communications products Creative teams now must include technologists along with writers and designers, to engage the intellect and emotions of audiences and individuals across all channels, toward the goal of creating enduring brands “Causing the heart to beat quick is at least as important as making the mouse click.” (IAB)
12. Criteria Branding – How well does the ad format provide a canvas for brand creativity? User Experience – How well does the ad format positively impact user experience? Functionality – How does the ad format take advantage of online user behaviors and technologies? Page Integration – How does the ad format enhance the relationship between the ad and publisher page layout? Adoption – How easily could the ad format be widely adopted by publishers?
13. IAB Rising Star Units IAB Pushdown IAB Filmstrip* IAB Portrait IAB Sidekick* IAB Billboard IAB Slider* *development based on site parameters
14. IAB Billboard IAB Description: Large billboard running the full width of the page with full close-ability Dimensions: 970x250
15. IAB Pushdown IAB Description: A user initiated pushdown unit with broad functionality via visual toolbar. Dimensions: Banner – 970 x 90, Panel – 970 x 415
16. IAB Portrait IAB Description: 300x1050 canvas format with state-of-the-art plug and play functionality, also available in 300X600 and 400x1200. Dimensions: 300x1050
17. IAB Sidekick IAB Description: Expandable format that launches from IAB standard ad, pushing page content leftward, revealing large, functional canvas Dimensions: Banner 300x250, Panel 850x700. Other banner options include 300 x 600 and 970 x 250)
18. IAB Slider IAB Description: Overlay unit on the bottom of a page mirrors touch screen habit, prompting users to slide the entire page over, unveiling a full branded experience Dimensions: Slider bar 950x90/50, Slider Content 950x550
19. IAB Filmstrip IAB Description: A 300x3000 canvas, viewable through a 300x600 window and fully controlled by viewer Dimensions: 300x3000 Filmstrip with five different segments, served as IAB UAP 300x600.
51. Digital display drove 9% increase in dollar sales to the advertiser, leading to an incremental $11 million in sales; a 10x return on a media investment of $1.1 million.PURCHASE Source: 2009 and 2010 Third Party Dynamic Logic, Compete and Nielsen research study data based on PointRoll campaigns.
52. Step 5: Repeat! Make data your bitch Leverage your own data or third party data to better find, find more of, and reach your audience Get creative Leverage available brand and direct response ad formats and features Reach consumers across devices and distribution points Display, video, mobile, social, tablet, digital out of home Stay abreast of innovative creative and technology – use your PointRoll rep to keep you informed Measure and optimize Optimize your creative and media based on insights gained; whether in real time or in your next campaign Test new strategies, ideas, creative executions and platforms; deploy broadly what works and continuously refine! And finally… HAVE FUN!!
CLICK TO PLAY VIDEO DEMO Just as peter showed the first ad ever, here’s the first interactive rich media video ad we delivered in 2000 [pause to play demo video] we’ve come a long way – better calls to action, less buffering time, and much more cost-effective and bandwidth efficient. But, this did create a mini site experience and deliver a great deal of engagement right within the ad – as well as for the first time ever – more extensive measurement, which is a hallmark of today’s digital ads.
SLIDE BUILDS AUTOMATICALLYWe’ve come a long way! Now, with one client, we’re delivering multiple display and video formats, mobile, tablet, interactive features, maps, multiple and interactive video, music, downloads, takeovers and much more. A lot has changed since the first display ad… and the first rich media ad. New devices, platforms, formats and functionalities to navigate, but also new creative frontiers to explore. But one thing hasn’t changed; the importance of creative in driving performance. you’ve all no doubt heard a lot about targeting and data in the last 12 months, which is important to reaching your audience, but you have to engage them once you reach them. it’s that marriage of audience data and creative that drives performance and ROI.
Not only can you now develop some of the most cutting edge creative possible, but the most effective from a targeting and optimization standpoint. we’ll walk through several examples that are both engaging and top performers; some feature dynamic capabilities, interactive video, unique polling and other functionality. as webinar technology can sometimes be challenging to demo ads, we’ll provide links to the demos we show in the follow up and show a view videos of key adsLet’s dive in
CLICK TO BUILD SLIDEThe Dig@torial is a true microsite alternative using a large canvas to pair a site’s content with an advertiser’s value proposition. Allowusers to access that same editorial and video content they’d find scattered across a publisher’s sitedirectly in your ad unit to increase the time they spend interacting with your ad, and deepen the relationship your brand has with each publisher. Because it’s such a large canvas, the possibilities for interactive features is extensive including dynamic content, data collection, couponing, polling and much more.Dig@torials outperform in all key metricsPanel click-through rates as much as 8 times higher than non-Dig@torial units.Brand time spent between 12 seconds and 60 secondsPanel CTR up to 4%
CLICK TO PLAY VIDEO DEMOLargest, non-takeover canvas delivered to a highly engaged, focused audience – those checking their emailWhen a Y! Mail user rollsover the 300x250 rich media ad unit, the panel expands over the welcome page or reading pane. Within that panel, users canhave a rich experience as targeted, rich and interactive as a microsite or full e-circular like WalMart and Macy’s did in these top-performing campaigns. Macy’s leveraged this solution for their Memorial Day Sale to drive in-store traffic, using geo and behavioral targeting to deliver a dynamic, relevant experience for each user.
CLICK TO PLAY DEMO VIDEOHomepage takeovers are not new – an impactful way to get the consumer’s attention when they first arrive on a page. What you can do now is more engaging and more dynamic than ever.Examples like this one promoting No Ordinary Family demonstrates that they’re not just dynamic ads, they’re dynamic experiences.This ran across multiple publishers and each time a user landed on the page they saw fresh content, captured and refreshed every 10 minutes across the media buy.[click to initiate as this is a video demo]
CLICK TO PLAY VIDEOHigh impact, large canvas, unique experienceIncorporates a rich ad experience into the Meebo Bar which runs across a publisher site to keep your brand top of mind throughout the user’s time on that site. Format unique to Meebo and exclusively powered by PointRoll[click to initiate as this is a vide demo][TRANSITION COPY] But every buy doesn’t include these high impact placements
CLICK TO BUILD – (ads will be revealed over wireframes.)As we mentioned before, you wanted to come here and get inspired so we’re going to take a few minutes to show you some of truly engaging, robuts ads that some top brands have served in standard IAB units.Here are the standard IAB units you’ve come to know and love… right? Look familiar?You’ve got skyscraper, leaderboard and the rectangle. Here’s what they look like in action. [CLICK]But even the rectangle has gotten some new life in the DSP space when advertisers pack a ton of rich functionality into a non-expanding rich media unit like this one[CLICK TO PLAY DSP/RTB DEMO VIDEO]Let’s walk through these.
NO BUILDSThis ad immersed the user in the brand experience, allowing the consumer to try on glasses in the ad unit itself. Using the user’s webcam, potential customers can try on glasses before going to the store. But the experience was also replicated in a way that non-web cam users would still have a similar, interactive experience using a model instead. Webcams are one way to draw users into the ad – other options for using this technology include photo booth experiences, photo upload, augmented reality or gaming, like a virtual staring contest we ran with Nike.
CLICK TO PLAY VIDEO DEMOThis one was just a ton of fun and great on-brand messaging for Skittles. [Click to play video]Users got to play rock paper scissors with these two characters… literally. Choosing the player then picking their move, the custom, dynamic video showed the characters reacting in real time. Games give the user a reason to stick around – fun! It’s a completely unique opportunity for digital marketing that brands should take advantage of.
NO BUILDSGames are fun, but they are also a great way to demonstrate the brand’s value proposition. For instance in this sharpie ad, users take a quiz with some pretty entertaining questions. Throughout the ad, the gel sharpie highlighter stays strong but the traditional highlighter loses it’s punch. Again, it’s about engagement. Keeping user’s engaged with the ad means more time spent with your brand and a higher likelihood they’ll think of you next time they’re at the point of purchase.
NO BUILDSPeter talked about both the direct response and branding side of digital advertising. Here are some unique ways to deliver actionable engagement within a killer creative rich media ad unit.Rice Krispies – browse recipes in a photo gallery or by searching a keyword, and then print right from the unit to take to the kitchen, or to the store. Lexus’ campaign for their new hybrid had multiple interactive features, but in a first of it’s kind execution, when users searched for their local lexus dealer, a dynamic qr code was generated within the ad unit that they can scan to save the dealer’s information directly into their phone’s contacts so they could easily schedule a test drive.Lance – Coupons are a great way to drive in-store sales and also measure the effectiveness of the campaign. Users could either receive the coupon by email or print directly from the ad. These three action-oriented ads demonstrate the direct-response opportunities uniquely available through rich media ads. and show expanded panels
CLICK ONCE TO BUILDThis shows an example of what a campaign optimized for delivery rules only would look like. . . (first click)In the rules only scenario – client knows what works, or offers are specifically targeted creativePointRoll dynamic ad technology automatically delivers based on rules or learnings over timeThis example’s creative changes based on the user’s demo and location. Additional performance-based machine learning could be layered into this ad (second click) and used to pull in the best performing products. . .camera, gps, etc. based on geo and demo.
EACH IS A VIDEO – CLICK TO PLAY VIDEO DEMOMultiple mobile solutions available to you now that will help accomplish your campaign objectives along the purchase funnel – even at the point of purchase.The opportunities for high quality video, interactive gaming with the accelerometer, tap through to call, download from iTunes, tie in to google maps and more means that brands have a whole new way of connecting with their audience in a memorable and highly measurable way. Here are two examples. This Bank of America ad used a weather feed to serve dynamic creative. [click to initiate as this is a vide demo]The Hyatt ad used the accelerometer show a panoramic view of any number of cities you could swipe through. The photos were stunning on the iPad’s screen and the brand time with this ad was off the charts.
NO BUILDS FOR THIS ENTIRE SECTIONMake Data your bitchas I mentioned initially, it is critically important to marry audience targeting and creative to not only reach users but actively engage them once found
You’ve GOT to be creative to break through the noise and stand out in the digital ecosystem. Creative can mean really attractive ads, highly interactive ads, or dynamic and optimized ads… but they key is to make sure that the creative supports your brand and uniquely connects with consumers throughout the purchase funnel.
3. It’s not just about the PC anymore; your consumers are not only spending time with mobile devices in addition to their PCs, but some at the expense of their PCs in addition to watching video at the pump and interacting with in-store kiosks. You have to find your users across devices and deliver a consistent and creative message that also utilizes the inherent capabilities of the device. For example, utilizing the iPad’s accelerometer to create a game within an ad or enable users to flip pages through a circular app.
CLICK TO BUILDPerformance is key and new research from Nielsen, comScore and DL show that richer formats perform at all points in the purchase funnel; more engaging creative, relevant, customized ads, offers and functionality driven by audience information and data drive results. If going into detail on the research:We can conclusively show through Compete and Nielsen data that rich media drives response in consideration: 64% lift in view through 2.5x’s site event effectiveness versus flash and 43% lift in response to KPI’s Incremental 17% sales lift (offline) for exposed household compared with a 5% lift for Flash
Many thanks to Peter for joining us and all of you! To learn more…. [next slide]
Check out the rising stars overview on the PointRoll resource center, you can find cases studies on creative and many of the ads seen here in the PointRoll resource center and on our blog. Follow us on Facebook and twitter as we release insights, info on new technology and cutting edge creative from our brand and agency partners each week.