Social Media & Personal Branding - LinkedIn, Blogging & Thought Leader Status

Social Media & Personal Branding LinkedIn, Blogging & Thought Leader Status

Agenda
Introduction – Chad H. Pollitt
About Kuno Creative
Social Media Marketing
What & Why
How - LinkedIn
Personal Branding
Content Marketing
Recap
Q & A
Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/ChadHPollitt Twitter: #KunoSM

Introduction
Chad H. Pollitt
Director of Social Media & Search Marketing
B.S. in Entrepreneurship, Indiana University
Internet Marketing Masters Certification, University of San Francisco
Decorated Veteran of Operation Iraqi Freedom
Frequent guest lecturer & blogger, keynote presenter, featured on multiple radio shows, newspapers and The Wall Street Journal

About Kuno Creative Kuno Creative helps small to medium sized businesses find and capture leads through Inbound Marketing. Twitter: #KunoSM

Content created and shared by people using highly accessible and scalable publishing technologies.
Often the basic use levels are free to use.
Facebook
Twitter
LinkedIn
Blogs
Podcasts
YouTube
Location Based
Webinars
What is Social Media? Twitter: #KunoSM

Social Media Marketing What is Social Media? Community Twitter: #KunoSM

Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail.
Reach further with your message
Generate Leads
SEO
Build Relationships / Rapport
Drive Foot Traffic
Gauge Customer Satisfaction
Get Customer feedback
Provide customer service
Why Use Social Media? Twitter: #KunoSM

Social Media Marketing Why Use Social Media? Twitter: #KunoSM

LinkedIn is a business-oriented social networking site
Commonly referred to as an online resume
The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business.
Employers can list jobs and search for potential candidates.
LinkedIn – What is It? Twitter: #KunoSM

Over 34.4 million U.S. users
Average Age: 44
Average Income: $120K+
CEO’s, Managers & Decision Makers
77% Have undergraduate degree or higher
A new member signs up every second
Just surpassed 100 million members
LinkedIn – Why It Matters Statistics Twitter: #KunoSM

Social Media Marketing Company/Organization Profile LinkedIn – Why It Matters Twitter: #KunoSM

Social Media Marketing Personal Profile LinkedIn – Why It Matters Twitter: #KunoSM

Social Media Marketing Find Companies LinkedIn – Why It Matters Twitter: #KunoSM

You can find people by company/organization
You can find people by name
You can find people by industries
You can find people by keyword
Once you find them, you can read their profile and you know something about them
Social Media Marketing Find People LinkedIn – Why It Matters Twitter: #KunoSM

Social Media Marketing LinkedIn – Why It Matters Groups Twitter: #KunoSM

7 Things LinkedIn Is Great For
Search Engine Reputation Management (SERM)
Increase Your (Personal) Brand’s Visibility
Lead Generation
Decision Maker Lead Tracker
Targeted Ads
Recruiting New Talent
Featured Services
LinkedIn – Why It Matters Twitter: #KunoSM

Download at: KunoCreative.com/linkedin-cheat-sheet
LinkedIn Cheat Sheet Free Download
7 Reasons to Use LinkedIn for Business
LinkedIn Glossary
Stats & Demographic Data
How to Generate Leads Using LinkedIn
Twitter: #KunoSM

Your personal brand is the way you are represented to prospective business connections and people . Your brand is your professional image and it is reflected by your online presence through your LinkedIn profile, blog, social networking sites, and any other online platform you’re visible on.
Personal Brand – What is It? Twitter: #KunoSM

Social Media Marketing Twitter: #KunoSM

Content Marketing is the creation and sharing of content for the purpose of promoting a product, service or cause . Though the focus of this content may not specifically be about your organization or its offerings, often assets created for the purpose of content marketing include a mix of problem-specific information and thought leadership .
Twitter: #KunoSM Social Media Marketing Content Marketing – What is It?

People only go to the Internet for TWO reasons
To Solve a Problem
To be Entertained
Promoting a Product or Service Twitter: #KunoSM Social Media Marketing

Creation and Sharing of Content
Types of Content
Advanced Content
Blog Content/Website Content
Videos/Webinars
Podcasts/Audio
Images/Graphics
Widgets, Plugins, Apps
Slide Presentations
Press Releases
Twitter: #KunoSM Social Media Marketing

Direct vs. Indirect
Twitter: #KunoSM Creation and Sharing of Content Social Media Marketing

Assets Created for Content Marketing
Problem Specific Information
Thought Leadership
Twitter: #KunoSM Social Media Marketing

What to do Next?
Download the free LinkedIn cheat sheet available at:
http://www.kunocreative.com/linkedin-cheat-sheet
Set up a LinkedIn Account
Already Have an Account? Make Sure it’s for Huntington Copper and not HCMM.
Join Relevant Groups
Join in the Conversation
Be Yourself
Create Content
Share Your Expertise
Have FUN!!!
Build Your Brand! Twitter: #KunoSM

Recap
What & Why
How - LinkedIn
Personal Branding
Content Marketing

Questions & Answers
Slides Posted at: KunoCreative.com/blog
Twitter: #KunoSM

Social Media & Personal Branding - LinkedIn, Blogging & Thought Leader Status

by Kuno Creative on Mar 28, 2011

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Social Media & Personal Branding - LinkedIn, Blogging & Thought Leader Status — Presentation Transcript

http://www.kunocreative.com	20
http://www.huntingtoncopper.com	7