Personal Branding and Social Media

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Personal Branding and Social Media

  1. 1. Personal branding and social media FASH325 – Spring 2014 http://bit.ly/sm-fashion-s14 Mathieu Plourde, Educational Technologist IT Academic Technology Services
  2. 2. Use of Technology • Please, DO use any technology at your fingertips. Personal branding and social media - M. Plourde - April 2014 2
  3. 3. SOCIAL MEDIA BEHAVIORS Personal branding and social media - M. Plourde - April 2014 3
  4. 4. Personal branding and social media - M. Plourde - April 2014 4 Credit: Khalid Albaih on Flickr
  5. 5. Social media presence Do you have a _______ account? • Yes. • No. Personal branding and social media - M. Plourde - April 2014 5
  6. 6. Social media usage Your purpose for using social media is mostly… • Personal. • Professional. Personal branding and social media - M. Plourde - April 2014 6
  7. 7. BRANDING YOURSELF Personal branding and social media - M. Plourde - April 2014 7
  8. 8. What is your first reflex when you don’t know something? Personal branding and social media - M. Plourde - April 2014 8
  9. 9. What is your first reflex when you don’t know something? (You Google it!) Personal branding and social media - M. Plourde - April 2014 9
  10. 10. What is your first reflex when you don’t know something? (You Google it!) Personal branding and social media - M. Plourde - April 2014 10
  11. 11. Google yourself! Can you find yourself when you Google your name? • Yes. • No. Personal branding and social media - M. Plourde - April 2014 11
  12. 12. Are you employable? If someone found your social media profile, would they consider you a potential candidate? • Yes. • No. • OMG, no way! Personal branding and social media - M. Plourde - April 2014 12
  13. 13. Overexposed Personal branding and social media - M. Plourde - April 2014 13 http://youtu.be/jSdw9m3FskA
  14. 14. Social media spring cleaning • Make a list of potentially undesirable social media posts and links: • Pictures? • S-words, f-bombs? • Politically charged? • Likes and follows? Personal branding and social media - M. Plourde - April 2014 14 A Christmas Story © MGM 1982
  15. 15. Scrubbing strategies • Delete • Change privacy settings • Untag • Unfollow • Social media policy to prevent future “breaches” Personal branding and social media - M. Plourde - April 2014 15
  16. 16. Personal landing page Do you have a personal landing page, a URL you share to others so they can find out about you and contact you? • Yes. • No. Personal branding and social media - M. Plourde - April 2014 16
  17. 17. Personal landing page • Your professional self: • Who’s your audience? • Where should such a page be hosted? • What do you expect from connections? • What should they expect from you? • Examples: • http://about.me/mathplourde • http://mathplourde.wordpress.com/about/ Personal branding and social media - M. Plourde - April 2014 17
  18. 18. Your professional profile • Vincent Van Gogh • Post-Impressionist artist, #selfie lover, painting trailblazer Personal branding and social media - M. Plourde - April 2014 18 @Vincent_says
  19. 19. Itemized professional profile • [Full Name] Middle name? • [Tagline] About 100 characters • [Bio] About 300 words Personal branding and social media - M. Plourde - April 2014 19 [@handle] Unique [Avatar] Headshot
  20. 20. Make it consistent Personal branding and social media - M. Plourde - April 2014 20
  21. 21. Less Intrusive Than a Phone Call… Personal branding and social media - M. Plourde - April 2014 21 Share your digital identity in the physical world!
  22. 22. danah boyd on her digital presence “There is some crappy stuff concerning me on the Internet— both stuff that I’ve produced and stuff that’s been written about me by other people. […] My way of coping with persistence is to create a living presence, frame my own story in an ongoing way, and creating a digital self that is constantly evolving not to escape but to mature” —danah boyd (From Rheingold, Howard; Weeks, Anthony (2012-02-24). Net Smart (Kindle Locations 3085-3088). MIT Press. Kindle Edition.) Personal branding and social media - M. Plourde - April 2014 22
  23. 23. Creating a living presence Personal branding and social media - M. Plourde - April 2014 23 • Identify someone you follow who has a good web presence. • Which platforms is he/she using? When? How often? To share what?
  24. 24. ME INPUT (Inbound) OUTPUT (Outbound) MY STORAGE Personal branding and social media - M. Plourde - April 2014 24
  25. 25. MANAGING INCOMING INFORMATION Information overload… Personal branding and social media - M. Plourde - April 2014 25
  26. 26. “It's not information overload - it's filter failure” – Clay Shirky Personal branding and social media - M. Plourde - April 2014 26
  27. 27. Don’t be a slave to email! • Apply the Getting Things Done process to your inbox. • Use filters, tags, and folders. • Unsubscribe. • Move messages you’re not required to take action upon to another space. • Separate email account • RSS reader Personal branding and social media - M. Plourde - April 2014 27
  28. 28. Finding relevant conversations • Gurus in your discipline and their entourage • Books • Blogs • Professional associations • Conference and event backchannels • #Hashtags and keywords Personal branding and social media - M. Plourde - April 2014 28
  29. 29. Fashion is televised, online http://mashable.com/2013/09/15/new-york-fashion-week-live-stream-views/ Personal branding and social media - M. Plourde - April 2014 29
  30. 30. Google Alerts Personal branding and social media - M. Plourde - April 2014 30 http://www.google.com/alerts
  31. 31. Flipboard and Pulse.me • Mobile apps can push the news to you in a magazine format flipboard.com www.pulse.me Personal branding and social media - M. Plourde - April 2014 31
  32. 32. Roles in communities Leaders/ Gurus Active Members Lurkers Outsiders Personal branding and social media - M. Plourde - April 2014 32
  33. 33. STORING AND RETRIEVING INFORMATION Personal branding and social media - M. Plourde - April 2014 33
  34. 34. Storing and retrieving I can retrieve relevant information I was exposed to in the last month. • Yes. • No. Personal branding and social media - M. Plourde - April 2014 34
  35. 35. Social bookmarking: Diigo Personal branding and social media - M. Plourde - April 2014 35 Can you imagine having 7,000 bookmarks in your browser? Browser Add- On http://www.diigo.com
  36. 36. Pinterest Personal branding and social media - M. Plourde - April 2014 36
  37. 37. Evernote Personal branding and social media - M. Plourde - April 2014 37 • Personal note-taking application. • Syncs on multiple devices. • http://www.evernote.com/
  38. 38. File sync •38 Personal branding and social media - M. Plourde - April 2014
  39. 39. If Information Was Made of Light… Personal branding and social media - M. Plourde - April 2014 39 EXTERNAL INFORMATION SOURCERECEIVED INFORMATION FORWARDED INFORMATION SHARED INFORMATION STORED INFORMATION
  40. 40. If Information Was Made of Light… Personal branding and social media - M. Plourde - April 2014 40 EXTERNAL INFORMATION SOURCERECEIVED INFORMATION FORWARDED INFORMATION SHARED INFORMATION STORED INFORMATION CURATION
  41. 41. Conversational Spaces Personal branding and social media - M. Plourde - April 2014 41 PROFESSIONALPERSONAL
  42. 42. Social Media Spaces Personal branding and social media - M. Plourde - April 2014 42 PERSONAL PROFESSIONAL
  43. 43. CHOOSING THE RIGHT CHANNELS Personal branding and social media - M. Plourde - April 2014 43
  44. 44. The network effect Personal branding and social media - M. Plourde - April 2014 44 Source: Jeff Bullas Also: http://blog.digitalinsights.in/social-media-facts-and-statistics-2013/0560387.html
  45. 45. The role of reciprocity Reciprocal • Requires permission from both participants. Personal branding and social media - M. Plourde - April 2014 45 Non-reciprocal • You can follow someone without them following you back. Top dog
  46. 46. The role of reciprocity Reciprocal • Fosters relationship. Personal branding and social media - M. Plourde - April 2014 46 Non-reciprocal • Fosters discovery.
  47. 47. My spaces Personal branding and social media - M. Plourde - April 2014 47 PERSONAL PROFESSIONAL
  48. 48. ME INPUT (Inbound) OUTPUT (Outbound) MY STORAGE (Circa 2007) Personal branding and social media - M. Plourde - April 2014 48
  49. 49. Personal branding and social media - M. Plourde - April 2014 49 My sharing loop (2014)
  50. 50. Personal Learning Networks Personal branding and social media - M. Plourde - April 2014 50 Attribution: Alec Couros (courosa) on Flickr.com
  51. 51. Building your resilience •5 Source: http://www.merriam-webster.com/dictionary/resilience Personal branding and social media - M. Plourde - April 2014
  52. 52. Your PLN to the rescue http://youtu.be/IZ83x2hUCP4 Personal branding and social media - M. Plourde - April 2014 52
  53. 53. Thank You! • Questions, Comments? • Mathieu Plourde Educational Technologist, LMS Project Leader IT Academic Technology Services mathieu@udel.edu bit.ly/mathplourde • All contents for this session: bit.ly/sm-fashion-s14 Personal branding and social media - M. Plourde - April 2014 53

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