Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Do Personal Branding

7,765 views

Published on

How to do personal branding to stand out? In today’s digital social world, personal branding is essential to form trust, differentiate yourself, form trust, control perception, and eventually become thought leader. In this deck, I explain how to become a thought leader by creating your personal brand leveraging social media (e.g., LinkedIn, Twitter). Further, I explain how to thrive on social media using tools to automate, find valuable content to share, and leverage growth hacking techniques.

Published in: Career

How to Do Personal Branding

  1. 1. 1 How to do Personal Branding
  2. 2. Who am I Dr. Amancio Bouza Intrapreneur , Social Selling & Social Media Expert Let’s connect: https://ch.linkedin.com/in/amanciobouza Follow me: https://twitter.com/AmancioBouza
  3. 3. “Branding is what people say about you when you are not in the room.” - Jeff Bezos, founder and CEO of Amazon.com 3
  4. 4. 4 Why Personal Branding?
  5. 5. 5 Personal Branding to • create Awareness • build Trust • create Reputation • influence Perception
  6. 6. 6 When do people get their 1st impression of YOU? When you meet 1st time?
  7. 7. 7 You make 1st impression before you even meet!
  8. 8. Zero-Moment-of-Truth 8
  9. 9. 9 How to start with a Personal Brand?
  10. 10. What’s your 1st reaction? Be honest! What’s your 2nd reaction after you read about Alana?
  11. 11. So, which one is more awesome?
  12. 12. Optimize for 5seconds
  13. 13. 3 Things: • Avatar • Story • Mantra
  14. 14. 3 Secrets of a good Avatar
  15. 15. Focus on face Go asymetric Eyes near 3rds
  16. 16. How to tell your Story
  17. 17. What‘s his story?
  18. 18. Tell your story with the background image „I empower people“
  19. 19. Tell your story with the background image „API Design you‘ll love“
  20. 20. How to find your Mantra
  21. 21. 3 to 5 words
  22. 22. Ipt Innovation Process Technology – Famous for Integration
  23. 23. Personal Brand: Social Media to build Trust, Perception, Reputation
  24. 24. How to rock Social Media
  25. 25. Pick a neutral name!
  26. 26. Get a Vanity URL
  27. 27. Get out of the comfortable bottom-left quadrant!!! Choose Green, Orange, or Blue
  28. 28. 1. Share valuable content 2. Interact and be active 3. Automate 4. Do, measure, learn 5th Element be yourself, everbody else is already taken
  29. 29. How to share Valuable Content
  30. 30. Build a Stream of Valuable Content!
  31. 31. Alltop.com LinkedIn Pulse TED videos Paper.li Klout Pinterest Colleagues How to find valuable content
  32. 32. Reshare Your Pals‘ Post If they don‘t provide valuable content, you follow the wrong people
  33. 33. Perfect Your Posts
  34. 34. Using Images = 2x more engagements Source: https://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers
  35. 35. E.g., use CANVA
  36. 36. Select social media type
  37. 37. Create your image
  38. 38. Learn how to design images
  39. 39. Free Sources of great professional images http://www.verveuk.eu/graphic-design-news/27-superb-sites-with-royalty-free-stock-images-for-commercial- use/?utm_content=buffera8d52&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer http://dustn.tv/find-free-images/
  40. 40. How to Interact
  41. 41. Be Thankful and Follow-Up
  42. 42. E.g., use Commun.it to thank your fans and follow up
  43. 43. How to React to Comments
  44. 44. Use @mentions not #hashtags
  45. 45. Fight? Go three rounds 1. Commenter comments 2. You respond 3. Comenter responds to respond Stop here, end of fight
  46. 46. Stay Positive and Nice If you can‘t stay positive, agree on disagreeing
  47. 47. How to Automate
  48. 48. E.g., use IFTTT (If-This-Then-That)
  49. 49. IFTTT Automatize interaction with people http://www.ifttt.com
  50. 50. Create a recipe to collect people talking about a #HotTopic
  51. 51. Click THIS to configure the trigger
  52. 52. You’ll be triggered by Twitter
  53. 53. Select “New tweet from search” as trigger type
  54. 54. Enter the topic for which you want to build the list
  55. 55. Click THAT to configure the action after the trigger
  56. 56. You want to do an action with Twitter
  57. 57. Select “add user to list” as action
  58. 58. Set the list name
  59. 59. Set recipe title and check notifications for testing
  60. 60. Your IFTTT workflow is created and activated
  61. 61. Eventually, the list is created and people are collected
  62. 62. Use an Editorial Calendar
  63. 63. When to post on Facebook, Twitter, LinkedIn
  64. 64. When to post on Pinterest, Tumbler, Google+
  65. 65. E.g., use Buffer
  66. 66. Buffer Plan your activities Reshare old post Analytics http://www.buffer.com
  67. 67. Content: Manage your content queue
  68. 68. Schedule: Post at the right times
  69. 69. Analytics: Identify valuable content and repost them
  70. 70. Always Reshare Valuable Content
  71. 71. Pass the Reshare Test Reshare is the ultimate compliment, because people‘s reputation is at stake when they share your content
  72. 72. How to Measure
  73. 73. E.g., use Klout
  74. 74. KLOUT How to measure your influence http://www.klout.com World Rankings: http://ranking.influencer. world/
  75. 75. Settings – Connect your networks to measure your influence
  76. 76. Measure – Monitor your influence and impact
  77. 77. 50 55 60Activist Influencer Leader Meaning of KLOUT Score http://ranking.influencer.world/
  78. 78. Avoid the Following Mistakes
  79. 79. Share whatever you would also put into your CV
  80. 80. If you can‘t say something nice, don‘t say anything at all
  81. 81. Don‘t tell people what to share
  82. 82. Don‘t buy followers
  83. 83. Don‘t ask people to follow you
  84. 84. Don‘t ask people to reshare your posts
  85. 85. Don‘t announce your unfollows
  86. 86. Don‘t ask why people unfollowed you
  87. 87. Don‘t promote (too often)
  88. 88. Don‘t call yourself guru or an expert
  89. 89. If you wouldn‘t say it in public, don‘t say it on the net
  90. 90. Social Media Netiquette
  91. 91. Stay nice Be authentic Keep it simple Answer all questions Share knowledge, don‘t sell Always name sources and references Stay relevant to your target audience Only post useful or rather valuable content Personal things can be shared, e.g., reading tips
  92. 92. Interested in starting with your personal brand? Your CHOICE!
  93. 93. Good Read: The Art of Social Media – Power Tips for Power Users by @GuyKawasaki @PegFitzpatrick
  94. 94. Let’s connect and exchange ideas Dr. Amancio Bouza Intrapreneur , Social Selling & Social Media Expert Let’s connect: https://ch.linkedin.com/in/amanciobouza Follow me: https://twitter.com/AmancioBouza

×