Why is social recruiting/selling important?
60% of buyers’ decisions are made prior to any direct contact with a salesperson.
69% of recruiters expect competition to increase in 2015.
To succeed, 73% of recruiters plan to invest more in social recruiting.
56% of B2B buyers have used LinkedIn to support their purchase process during
the past year. Source: IDC Research
Jobvite, “2014 Social Recruiting Survey,” August 2014.
Sources: Kathleen Schaub, IDC, “Social Buying Meets Social Selling: How
Trusted Networks Improve the Purchase Experience,” April 2014.
How do you use LinkedIn for social selling/
Efficiently engage with clients &
candidates on a consistent basis
Before we dive in, take note of these 3 tips:
1. It’s a commitment
2. Know your audience
3. Don’t forget about mobile
Professionals come to LinkedIn to develop their careers, not just to
Why are professionals on LinkedIn?
Connect, find, and
Be great at what
Work wherever our
Take the reins on others’ first impression of you
Identity: What does your online brand look like?
Your professional brand:
ü Add a picture
ü Don’t copy / paste your resume
ü Include a personal headline
ü Write a summary (elevator pitch)
ü Point out your skills
ü Ask for recommendations
ü Own your public profile’s URL
Be a human first, recruiter second.
Why do you do what you do?
What is your passion?
What makes you good at your job?
How are you helping people?
Check the following off your to-do list
What does your firm’s online brand look like?
Build out your Company Page:
q Add a logo and banner image
q Write a company description
q Point out company specialties
q Differentiate from your competition
q Designate a page admin for company
3 steps to follower growth
Extend your reach
1. Add a ‘follow’ button to your company website
• Make it easy for people who visit your website to follow you on LinkedIn. Add a
FREE follow button. *Check out Developer.linkedin.com/plugins.
2. Go social
• Cross promote your LinkedIn Company Page in LinkedIn Groups and other
social platforms like Twitter and Facebook.
3. Have employees spread the word
• Ask your team to include a link to your Company Page on their profiles and in
candidate/client communications. They can even embed the follow button in
their email signatures.
Your followers are a viable pool of candidates and clients
Why do Company Page followers matter?
ü 100% more likely to respond to an InMail from a company
that they follow
ü Nearly 50% more likely to purchase from a company that
ü 79% are interested in job opportunities from a company that
Source: LinkedIn research, December 2014
Step 1: Use a targeting framework to define your content audience(s)
Now that you have followers, engage them
Active on mobile
Time spent online
Step 2: Develop a content calendar
Set yourself up for success
Monday Tuesday Wednesday Thursday Friday
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Press release Job post link Blog post Event registration Image
Marketers UX designers Engineers Students Everybody
LinkedIn, Facebook LinkedIn, Twitter LinkedIn, Twitter LinkedIn, Facebook,
Talent Brand Company/product
Event promotion Just for fun
Step 3: Target who you want to reach using status updates
Right audience, right time, right content
Best practices for status updates and sharing content
Not sure what to post?
1. Provide value to the professional
Will your content help members be more productive and successful?
2. Think mobile first
Is there an image? Is the landing page or destination experience optimized for mobile?
3. Create a dialogue
Include a clear call to action if you want your followers to act.
4. Plan for the unplanned
Plan ahead and schedule content, but leave room for timely events and news.
5. Communicate frequently
Aim for 10-20 status updates per month.
Creative ways to provide
thought leadership and insight
Insert: Your audience’s news feed
How to stand out from your competition
Generate awareness about
Build a community of
or upcoming events
Establish yourself as thought
Strengthen reputation as an
employer of choice
Build relationships by doing the
Member News Feed
Check out these resources
Where can you find great content to share?
Scale your content
Don’t do double the work
5 golden rules of InMail
Perfect your InMail approach
1. Include an attention grabber and be brief.
2. Focus on the opportunity, not the job.
3. Time your outreach.
4. Include a call to action.
5. Test and learn. Use your InMail Analytics
report* to understand the effectiveness of
*Feature available in LinkedIn Recruiter and Recruiter
Want to accelerate your career trajectory?
5 takeaways to implement today
1. Own your own profile. Lead by example.
2. Update your Company Page. Post 1x/week.
3. Get the members of your team active on LinkedIn.
4. Always remember your audience.
5. Register for our
Build, Engage, Recruit
beginning March 4th: :