Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Monetize Blogging with Social Media, SEO and Content Marketing


Published on

A look at the different ways to monetize a blog.

Published in: Business
  • Be the first to like this

How to Monetize Blogging with Social Media, SEO and Content Marketing

  1. 1. How to Monetize BloggingUsing Blogs, Social Media, SEO & Content Marketing<br />Twitter: #KunoBlog<br />
  2. 2. Agenda<br />Introduction<br />Content Marketing<br />Social Media<br />Search Engine Optimization<br />Blogging<br />Questions & Answers<br />Twitter: #KunoBlog<br />
  3. 3. Introduction<br />Kuno Creative<br />Inbound Marketing Agency<br />Certified HubSpot Partner<br />Since 2000<br />Chad H. Pollitt<br />@CPollittIU<br /><br />Twitter: #KunoBlog<br />
  4. 4. Introduction<br />Kuno Creative<br />Inbound Marketing Agency<br />Certified HubSpot Partner<br />Since 2000<br />Chad H. Pollitt<br />Director of Social Media & Search Marketing<br />B.S. in Entrepreneurship, Indiana University<br />Internet Marketing Masters Certification, University of San Francisco<br />Decorated Veteran of Operation Iraqi Freedom<br />Frequent guest lecturer & blogger, keynote presenter, featured on multiple radio shows, newspapers and The Wall Street Journal<br />Chad H. Pollitt<br />@CPollittIU<br /><br />Twitter: #KunoBlog<br />
  5. 5. Content Marketing<br />Content Marketing is the creation and sharing of content for the purpose of promoting a product, service or cause. Though the focus of this content may not specifically be about your organization or its offerings, often assets created for the purpose of content marketing include a mix of problem-specific information and thought leadership.<br />Twitter: #KunoBlog<br />
  6. 6. Creation and Sharing of Content<br />People only go to the Internet for TWO reasons<br />To Solve a Problem<br />To be Entertained<br />Twitter: #KunoBlog<br />
  7. 7. Creation and Sharing of Content<br />Types of Content<br />Advanced Content<br />Blog Content/Website Content<br />Videos/Webinars<br />Podcasts/Audio<br />Images/Graphics<br />Widgets, Plugins, Apps<br />Slide Presentations<br />Press Releases<br />Twitter: #KunoBlog<br />
  8. 8. Promoting a Product, Service or Cause<br />Direct vs. Indirect<br />Twitter: #KunoBlog<br />
  9. 9. Assets Created for Content Marketing<br />Problem Specific Information<br />Thought Leadership<br />Twitter: #KunoBlog<br />
  10. 10. Social Media<br />Social media are primarily Internet- and mobile-based tools for sharing and discussing information among people. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.<br />Twitter: #KunoBlog<br />
  11. 11. Social Media<br />Content Distribution Channel<br />Allows for Content to be Easily Shared and Discussed<br />Build a Community<br />Become a “Thought Leader”<br />Twitter: #KunoBlog<br />
  12. 12. Social Media<br />Popular Social Media Websites<br />Twitter: #KunoBlog<br />
  13. 13. Social Media<br />Match Your Content Assets with Appropriate Social Media Platforms<br /><ul><li>Video – YouTube
  14. 14. Audio – MySpace
  15. 15. Slide Presentations – SlideShare
  16. 16. Images/Graphics – Flickr, Photobucket, Picassa
  17. 17. Widgets – Widgetbox
  18. 18. Press Releases - PitchEngine</li></ul>Twitter: #KunoBlog<br />
  19. 19. Search Engine Optimization (SEO)<br />Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic") search results.<br />Twitter: #KunoBlog<br />
  20. 20. Search Engine Optimization (SEO)<br />Keywords<br /><ul><li>Short Tail vs. Long Tail</li></ul>Ex. 1: Tires vs. Ford Mustang Tires<br />Ex. 2: Golf Shoes vs. Nike Men’s Golf Shoe<br />Twitter: #KunoBlog<br />
  21. 21. Search Engine Optimization (SEO)<br />Twitter: #KunoBlog<br />
  22. 22. Search Engine Optimization (SEO)<br />Keywords<br /><ul><li>Research Your Keywords Here:</li></ul> <br />Twitter: #KunoBlog<br />
  23. 23. Search Engine Optimization (SEO)<br />On-Page Factors<br /><ul><li>URL
  24. 24. Page Title
  25. 25. Alternative Text
  26. 26. Header 1 Tags
  27. 27. Meta Descriptions
  28. 28. Meta Keywords
  29. 29. Alternative Text
  30. 30. Content</li></ul>Twitter: #KunoBlog<br />
  31. 31. Search Engine Optimization (SEO)<br />Page Title<br />Meta Description<br />URL<br />Twitter: #KunoBlog<br />
  32. 32. Search Engine Optimization (SEO)<br />Off-Page Factors<br /><ul><li>Backlinks (Inbound Links)</li></ul>A link pointing from one website to another.<br />Inbound refers to a link to your website.<br />Twitter: #KunoBlog<br />
  33. 33. Search Engine Optimization (SEO)<br />Off-Page Factors<br /><ul><li>Anchor Text </li></ul>The text that a user would click on to follow a link.<br />If the link is an image the Alt Tag will serve as the anchor text.<br />Twitter: #KunoBlog<br />
  34. 34. Search Engine Optimization (SEO)<br />Off-Page Factors<br /><ul><li>Inbound Link Building Best Practices
  35. 35. Produce High Quality Content
  36. 36. Do Competitive Research with SEO Quake
  37. 37. Issue Press Releases
  38. 38. Guest Post on Other’s Blogs
  39. 39. Invite People to Post on Your Blog
  40. 40. Make Your Site Easy to Bookmark Share
  41. 41. Directories</li></ul>Twitter: #KunoBlog<br />
  42. 42. Blogging<br />A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.<br />Twitter: #KunoBlog<br />
  43. 43. Blogging<br />Monetization<br />Building Personal Brand Equity<br />Google AdSense<br />Affiliate Marketing<br />Banner Ads<br />Ecommerce<br />Donations<br />Lead Generation<br />Membership<br />Twitter: #KunoBlog<br />
  44. 44. Blogging<br />Popular Free Blog Platforms<br />WordPress<br />Joomla<br />TypePad<br />Weebly<br />Blogger<br />Tumblr<br />Twitter: #KunoBlog<br />
  45. 45. Social Media & SEO Cheat Sheets<br />Download at:<br />Twitter: #KunoBlog<br />
  46. 46. Questions & Answers<br />Slides Posted at:<br />Twitter: #KunoBlog<br />