Account-Based Marketing: 12 Powerful Stats

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Account-based marketing isn't new, but it has taken on new life in the digital era. If your team hasn't invested in account-based marketing yet, here are 12 powerful statistics that will convince you to start.

Marketing

EMAIL
OVERLOAD
IS REAL
74% of Americans admit to
feeling overwhelmed by the
number of emails they receive.
Media Post
NO. 1

38% of
salespeople
say getting a
response from
prospects is
getting harder.
HELLO...
IS THERE
ANYBODY
OUT THERE?
HubSpot, State of Inbound, 2017
NO. 3

OLD
TACTICS
ARENT
WORKING
Only 22% of businesses are satisfied
with their conversion rates.
Econsultancy, 2016
NO. 4

80% report their lead
generation efforts are only
slightly effective.
MARKETERS
ARE SPINNING
THEIR WHEELS
BrightTALK, 2015
NO. 5

v
MARKETERS
NEED TO
CONVINCE
COMMITTEES
NOT JUST
INDIVIDUALS
Terminus 2017 State of ABM Survey
The average B2B sale involves
7-12 decision-makers.
NO. 6

THEY NEED
TO REACH THE
C-SUITE
92% of marketing leaders are more
focused on selling to executives than
they were two years ago.
ITSMA, 2017
NO. 7

45% of CMOs were responsible
for revenue generation in 2017,
compared to just 25 percent the
previous year.
THE
PRESSURE
IS ON
Terminus 2017 State of ABM Survey
NO. 8

v
THE ROI
IS REAL
Alterra Group
97% of marketers said
ABM had higher ROI than
other marketing activities.
NO. 9

IT MAKES
RELATIONSHIPS
MORE PROFITABLE
Companies that implemented account-
based marketing saw a 171% increase in
annual contract value.
ABM Benchmark Study, 2017
NO. 10

90% of marketers said they were
using ABM in 2017, compared to
just 50% the year before.
YOUR
COMPETITORS
ARE ALREADY
DOING IT
2017 State of ABM Survey
NO. 11

THEY’RE BETTING
MONEY ON IT
82% B2B marketers plan to
increase their budget allocation
of ABM in the next year.
Terminus 2017 State of ABM Survey
NO. 12

IF YOU AREN’T DOING
ACCOUNT-BASED MARKETING YET,
Learn more about how to use account-
based marketing to flip your sales funnel.
LEARN MORE
IT’S TIME TO START

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Account-Based Marketing: 12 Powerful Stats

1. THAT WILL CONVINCE YOU TO ADOPT ACCOUNT-BASED MARKETING 12 POWERFUL STATS

2. EMAIL OVERLOAD IS REAL 74% of Americans admit to feeling overwhelmed by the number of emails they receive. Media Post NO. 1

3. 78% of consumers have unsubscribed from emails because a brand was sending too many. PEOPLE ARE DOING SOMETHING ABOUT IT HubSpot, State of Inbound, 2016 NO. 2

4. 38% of salespeople say getting a response from prospects is getting harder. HELLO... IS THERE ANYBODY OUT THERE? HubSpot, State of Inbound, 2017 NO. 3

5. OLD TACTICS ARENT WORKING Only 22% of businesses are satisfied with their conversion rates. Econsultancy, 2016 NO. 4

6. 80% report their lead generation efforts are only slightly effective. MARKETERS ARE SPINNING THEIR WHEELS BrightTALK, 2015 NO. 5

7. v MARKETERS NEED TO CONVINCE COMMITTEES NOT JUST INDIVIDUALS Terminus 2017 State of ABM Survey The average B2B sale involves 7-12 decision-makers. NO. 6

8. THEY NEED TO REACH THE C-SUITE 92% of marketing leaders are more focused on selling to executives than they were two years ago. ITSMA, 2017 NO. 7

9. 45% of CMOs were responsible for revenue generation in 2017, compared to just 25 percent the previous year. THE PRESSURE IS ON Terminus 2017 State of ABM Survey NO. 8

10. v THE ROI IS REAL Alterra Group 97% of marketers said ABM had higher ROI than other marketing activities. NO. 9

11. IT MAKES RELATIONSHIPS MORE PROFITABLE Companies that implemented account- based marketing saw a 171% increase in annual contract value. ABM Benchmark Study, 2017 NO. 10

12. 90% of marketers said they were using ABM in 2017, compared to just 50% the year before. YOUR COMPETITORS ARE ALREADY DOING IT 2017 State of ABM Survey NO. 11

13. THEY’RE BETTING MONEY ON IT 82% B2B marketers plan to increase their budget allocation of ABM in the next year. Terminus 2017 State of ABM Survey NO. 12

14. IF YOU AREN’T DOING ACCOUNT-BASED MARKETING YET, Learn more about how to use account- based marketing to flip your sales funnel. LEARN MORE IT’S TIME TO START

Account-Based Marketing: 12 Powerful Stats

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