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Integrating Your Social Media to Build a Firm Personal Branding

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Pergunakanlah sosial media sebagai media personal branding anda

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Integrating Your Social Media to Build a Firm Personal Branding

  1. 1. Social Media for Personal Branding
  2. 2. Perkembangan Sosial Media di Indonesia
  3. 3. ©2014 MarkPlus Institute Facts and Figures Pengguna Internet di Indonesia meningkat dari tahun 2010 – 2013; eaningkat sebanyak 13.5 juta orang dibandingkan dengan tahun 2012 Source: MarkPlus Insight 2013 42.2 55.2 61.1 74.6 2010 2011 2012 2013In million 2010 2011 2012 2013 Urban Population 121.16 123.24 123.57 133.73 Urban Family 30.29 30.81 31.61 34.72 Urban Internet User 37.56 50.53 56.38 62.19 Internet User 42.16 55.23 61.08 74.57 Internet Penetration (Mio) Base: Indonesia Population
  4. 4. ©2014 MarkPlus Institute Facts and Figures Smartphone adalah Peralatan Elektronik yang Paling Sering Digunakan, Baik oleh Pria maupun Wanita untuk Mengakses Internet Source: MarkPlus Insight 2013 Most Used Gadget To Access Internet (%) Base: All Respondent (n=2150) 86.042.3 15.2 10.6 Smartphone Own laptop laptop/pc at the office laptop/pc at home 84.5 40.8 18.4 13.1 87.6 43.7 12.0 8.0 Smartphone Their own laptop Laptop/pc at the office Laptop/pc at home Male Female Gender (%) Base: All Respondent (n=2150)
  5. 5. ©2014 MarkPlus Institute Facts and Figures Mayoritas Responden Menyatakan Bahwa Mereka Membuka Sosial Media ketika Mereka Browsing di Internet Source: MarkPlus Insight 2013 Things That Regularly Netizen Do When Access The Internet Base: All respondents (n=2150) 95.9 79.4 69.4 62.5 56.1 42.0 Social Media Browsing Portal online news Email Download/upload video Chatting 98 82 67 60 65 45 97 80 72 68 61 43 97 78 70 63 53 43 97 80 69 63 50 40 90 74 72 64 46 38 84 79 67 50 43 34 15 - 22 y.o 22 - 30 y.o 31 - 35 y.o 36 - 45 y.o 46 - 55 y.o 56 - 64 y.o By Age Group Base: All respondents (n=2150)
  6. 6. ©2014 MarkPlus Institute Facts and Figures Aktivitas yang Dilakukan Pada Sosial Media Source: MarkPlus Insight 2013 91.2 90.9 84.8 76.8 72.4 58.8 91.7 88.8 84.4 76.3 69.4 52.5 87.7 85.5 78.3 73.8 63.2 44.6 87.0 84.1 78.6 74.0 65.1 43.5 79.6 74.7 65.2 67.4 59.7 43.4 85.0 74.2 62.5 70.0 55.0 30.8 Read other's status Status update Picture upload Comment on other's status See friend's profile Chatting 15-22 y.o (n=594) 23-30 y.o (n=448) 31-35 y.o (n=359) 36-45 y.o (n=384) 46-55 y.o (n=221) 56-64 y.o (n=120) Activity Level in Social Media Base: All respondents (n=2150)
  7. 7. ©2014 MarkPlus Institute The Opportunity Peluang yang bisa dimanfaatkan melalui media internet 1. E - Commerce 2. Online Learning 3. Market Research 4. Product Campaign 5. Citizen Journalism 6. Consumer Empowerment 7.Personal Branding
  8. 8. ©2014 MarkPlus Institute What is Personal Branding ? A Powerful, Clear, Positive idea that comes to mind whenever other people think of you. It’s what you stand for—the values, abilities and actions that others associate with you Source: The Brand Called You; Peter Montoya with Tim Vandehey,2003
  9. 9. ©2014 MarkPlus Institute Personal Branding Perjalanan Karir - Reporter harian Bisnis Indonesia (1987- 1988) - Asisten redaktur harian Bisnis Indonesia (1987-1988) - Redaktur harian Bisnis Indonesia (1987- 1988) - Redaktur relaksana majalah Matra (1990- 1992) - Ketua Tim Berita Keuangan Media Indonesia (1994) - Pejabat sementara Asisten Redaktur Media Indonesia (1998-2000) - Pemimpin redaksi di Metro TV (2000) - Didaulat menjadi host acara Kick Andy (2006)
  10. 10. ©2014 MarkPlus Institute Personal Branding Program Sejuta Bola dan Kaki Palsu Sragen Kick Andy Foundation
  11. 11. ©2014 MarkPlus Institute Personal Branding Program Sejuta Bola dan Kaki Palsu Sragen Kick Andy Foundation
  12. 12. ©2014 MarkPlus Institute Personal Branding Nah, sekarang bagaimana personal branding kita? • Coba search nama kita di google, apa yang keluar ? • Apakah link – link yang keluar sudah cukup merepresentasikan diri kita?
  13. 13. ©2014 MarkPlus Institute 13
  14. 14. Membangun Personal Branding di Sosial Media dengan menggunakan media Blog • Konten Unik • Simple • Fokus • Konsisten • Terintegrasi dengan sosial media lainnya
  15. 15. Integrasikan platform sosial media kita yang lain seperti Twitter, Facebook, Instagram, Soundcloud, Deviantart, Pinterst, dan Path untuk menggiring orang lain melihat blog kita
  16. 16. Diana Rikasari, Fashion Blogger Be Yourself, Everyone Else is Already Taken
  17. 17. - Mempunyai Follower Instagram sebanyak 152.603 orang - Mempunyai Followers twitter sebanyak 12.300 - Mempunyai Fansclub bernama MARLOiers - Search Google 323,000 results untuk Marlosearch google 290,000 results untuk Andy Noya
  18. 18. Keuntungan memiliki personal branding yang kuat di media sosial
  19. 19. It’s Hard to Erase all digital footprints you have share

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