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Personal Branding, Social Media & Storytelling
DIYDays NYC - April 3, 2010, The New School
Michael Margolis - Founder, Get Storied


  (c) 2009 Michael Margolis         www.getstoried.com   1



                                                             1
REAL YOU

(c) 2009 Michael Margolis   www.getstoried.com   2



                                                     2
Twitterati:
       @getstoried
       #diydays
(c) 2009 Michael Margolis   www.getstoried.com   3



                                                     3
AGENDA
     > purpose
     > point of view
     > wayfinding
     > empathy

(c) 2009 Michael Margolis   www.getstoried.com   4



                                                     4
I love
questions.

(c) 2009 Michael Margolis   www.getstoried.com   5



                                                     5
Halo, I’m
Michael Margolis
I advise biz, npos, and creatives on how
to get others to believe in their story.

‣ Virtual CMO - re-branding/change
‣ Believe Me - Story Manifesto
‣ Story University - e-courses
‣ The New Storytellers - podcast
‣ GetStoried.com - blog/watering well
(c) 2009 Michael Margolis   www.getstoried.com   6



                                                     6
I’ve often felt
misunderstood.

(c) 2009 Michael Margolis   www.getstoried.com   7



                                                     7
My Dad
Born/raised in bush
  of Zimbabwe.

Trained as scientist
 engineer, inventor
  w/ 30+ patents.

 Painter at age 65
(c) 2009 Michael Margolis   www.getstoried.com   8



                                                     8
My Mom
 Assemblage artist
    and painter

 Educator/Teacher

    Designed for
children’s museums,
 toys, playgrounds

 (c) 2009 Michael Margolis   www.getstoried.com   9



                                                      9
Ideas are the easy part.

Getting others to
believe in your ideas is a
totally different story.
(c) 2009 Michael Margolis   www.getstoried.com   10



                                                      10
Visionaries.
                        Innovators.
                        Entrepreneurs.
                        ‣How do you translate
                        something new and different
                        into mainstream acceptance?

                        ‣How do you get others to
                        believe, see, and care about
                        the same things you do?


(c) 2009 Michael Margolis           www.getstoried.com   11



                                                              11
PURPOSE

(c) 2009 Michael Margolis   www.getstoried.com   12



                                                      12
Everybody
     is a storyteller.

(c) 2009 Michael Margolis   www.getstoried.com   13



                                                      13
(c) 2009 Michael Margolis   www.getstoried.com   14



                                                      14
how do you
           feel about
           social media?
(c) 2009 Michael Margolis   www.getstoried.com   15



                                                      15
(c) 2009 Michael Margolis   www.getstoried.com   16



                                                      16
newEGOmindset


(c) 2009 Michael Margolis   www.getstoried.com   17



                                                      17
We are taught
 the goal is
 domination

 “I’m going
 to rule this
    town”


  (c) 2009 Michael Margolis   www.getstoried.com   18



                                                        18
You Can’t
Own Your Market.

But You Can
Own Your Story.
(c) 2009 Michael Margolis   www.getstoried.com   19



                                                      19
You better
 figure out
who you are

 “I’ve got
something
special to
  share”

 (c) 2009 Michael Margolis   www.getstoried.com   20



                                                       20
Believe in yourself.
 and stop trying to
 convince others.
                            - de la vega
(c) 2009 Michael Margolis      www.getstoried.com   21



                                                         21
I am somebody.


(c) 2009 Michael Margolis   www.getstoried.com   22



                                                      22
EXERCISE

Find a partner and tell a
story about your creative
journey...That explains
why...you do what you do.
(c) 2009 Michael Margolis   www.getstoried.com   23



                                                      23
Everybody needs
 a backstory.

(c) 2009 Michael Margolis   www.getstoried.com   24



                                                      24
Your Origins Define You
Consider the circumstances for how
you gained your powers.

(c) 2009 Michael Margolis   www.getstoried.com   25



                                                      25
(c) 2009 Michael Margolis   www.getstoried.com   26



                                                      26
“I had to know
and understand
my own story
before I could
listen to and help
other people with
theirs.”
    - Barack Obama


(c) 2009 Michael Margolis   www.getstoried.com   27



                                                      27
POINT OF
               VIEW

(c) 2009 Michael Margolis   www.getstoried.com   28



                                                      28
who’s one of
  your favorite
  bloggers? why?

(c) 2009 Michael Margolis   www.getstoried.com   29



                                                      29
N (POV)
            narrative
            point of view
(c) 2009 Michael Margolis   www.getstoried.com   30



                                                      30
Scott Stratten, Un-Marketing
(c) 2009 Michael Margolis   www.getstoried.com   31



                                                      31
Gary Vaynerchuck, Wine Library




(c) 2009 Michael Margolis       www.getstoried.com       32



                                                              32
Julia Roy, TweetWeek

(c) 2009 Michael Margolis   www.getstoried.com   33



                                                      33
(c) 2009 Michael Margolis   www.getstoried.com   34



                                                      34
Narrative (Point of View)
    Character - something to remember
    Passion - focus on what u care about
    Opinion - say what you really think
    Authentic - let ur geek/freak out
    Familiar - talk to me like we’re BFFs

(c) 2009 Michael Margolis   www.getstoried.com   35



                                                      35
WAYFINDING

(c) 2009 Michael Margolis   www.getstoried.com   36



                                                      36
*$@#!?




(c) 2009 Michael Margolis    www.getstoried.com   37



                                                       37
Bad news?
There is no map.

Good news?
You are the mapmaker.

	 	 	 	           - Shoshana Zuboff
(c) 2009 Michael Margolis   www.getstoried.com   38



                                                      38
Choosing the
road less travelled...




 (c) 2009 Michael Margolis   www.getstoried.com   39



                                                       39
What do you see?
(c) 2009 Michael Margolis      www.getstoried.com   40



                                                         40
Map Your World: Social Media
      Social bookmarking - cool stuff
      Blogging - journaling ideas/concepts
      Life-streaming - what’s interesting
      Creating media - consumable
      Gathering your tribe - community

(c) 2009 Michael Margolis   www.getstoried.com   41



                                                      41
<
        HOW to tell the story

                            >
         Having a story that’s
           WORTH telling
(c) 2009 Michael Margolis   www.getstoried.com   42



                                                      42
Information wants
to be free.

	 	 	 	 	 	 - Stewart Brand

(c) 2009 Michael Margolis   www.getstoried.com   43



                                                      43
Published Manifesto in 90 Days
www.believemethebook.com


reframed convo
new language
beacon 4 my tribe


(c) 2009 Michael Margolis   www.getstoried.com   44



                                                      44
EMPATHY

(c) 2009 Michael Margolis   www.getstoried.com   45



                                                      45
As a storyteller,
 you are forever
 at the mercy of
 your audience.
(c) 2009 Michael Margolis   www.getstoried.com   46



                                                      46
(c) 2009 Michael Margolis   www.getstoried.com   47



                                                      47
How Does it Feel to be Them?
Imagine you woke tomorrow as Tiger Woods or the CEO of Toyota. It’s
easy to vilify or judge them for their missteps. We project all sorts of
assumptions onto their story. We quickly forget they are human beings.
Can you empathize with their situation? Imagine if your mistakes were
being dissected and discussed by millions of people.


 (c) 2009 Michael Margolis         www.getstoried.com                      48



                                                                                48
What’s The Goal?

             Purpose/               Audience
            Motivations             Interests



            Your Story = Their Story

(c) 2009 Michael Margolis   www.getstoried.com   49



                                                      49
Let people see or
find themselves
thru your story.
(c) 2009 Michael Margolis   www.getstoried.com   50



                                                      50
Brand Story Engagement
How Audiences Locate Themselves in Your Story



               1                        2                         3
           Emotional              Meaningful                   Pride of
            capital               experiences                 belonging


         MOTIVATION                PLATFORM                 OWNERSHIP
         !!Mission               !! Memorable acts         !! Self-identification
         !! Needs/interests      !! Symbolic celebration   !! Co-creation
         !! Dreams/aspirations   !! Social connection      !! Status/recognition



(c) 2009 Michael Margolis                www.getstoried.com                         51



                                                                                         51
The power of your story
 grows exponentially as
 more and more people
 accept your story as
 their truth.

(c) 2009 Michael Margolis   www.getstoried.com   52



                                                      52
Possibility




Status Quo
(c) 2009 Michael Margolis   www.getstoried.com   53



                                                      53
The bigger the story,
the more room under
the tent for people to
locate themselves inside.

(c) 2009 Michael Margolis   www.getstoried.com   54



                                                      54
Good stories
socialize your
truth into reality.
(c) 2009 Michael Margolis   www.getstoried.com   55



                                                      55
RE-CAP
     > purpose
     > point of view
     > wayfinding
     > empathy

(c) 2009 Michael Margolis   www.getstoried.com   56



                                                      56
Next E-Course @Story U


                            }
Personal Branding
                                            Starts
         Social Media
                                            May 20
            Storytelling


      12 Week Virtual Bootcamp
  Interactive, Hands-on, Peer Support
       www.storyuniversity.net
(c) 2009 Michael Margolis   www.getstoried.com       57



                                                          57
Interview Dialogue Podcast Series
 Every Other Tues 1pm EST
 www.thenewstorytellers.com


(c) 2009 Michael Margolis   www.getstoried.com   58



                                                      58
Storytelling Manifesto

15 Storytelling Axioms
 Reframes Persuasion
New Mindset/Language           }
  Signed copies available for purchase
    Digital version as free download
     www.believemethebook.com
(c) 2009 Michael Margolis   www.getstoried.com   59



                                                      59
Friends, Interns,
Collaborators:
twitter - @getstoried
michael@getstoried.com
(c) 2009 Michael Margolis   www.getstoried.com   60



                                                      60
EVALS
love * >
         hate
(c) 2009 Michael Margolis   www.getstoried.com   61



                                                      61
Storytelling is like
 fortune-telling. The act of
 choosing a certain story
 determines probability of
 future outcomes.

(c) 2009 Michael Margolis   www.getstoried.com   62



                                                      62

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DIYDaysNYC Get Storied - The Real You: Personal Branding, Social Media, Storytelling

  • 1. Personal Branding, Social Media & Storytelling DIYDays NYC - April 3, 2010, The New School Michael Margolis - Founder, Get Storied (c) 2009 Michael Margolis www.getstoried.com 1 1
  • 2. REAL YOU (c) 2009 Michael Margolis www.getstoried.com 2 2
  • 3. Twitterati: @getstoried #diydays (c) 2009 Michael Margolis www.getstoried.com 3 3
  • 4. AGENDA > purpose > point of view > wayfinding > empathy (c) 2009 Michael Margolis www.getstoried.com 4 4
  • 5. I love questions. (c) 2009 Michael Margolis www.getstoried.com 5 5
  • 6. Halo, I’m Michael Margolis I advise biz, npos, and creatives on how to get others to believe in their story. ‣ Virtual CMO - re-branding/change ‣ Believe Me - Story Manifesto ‣ Story University - e-courses ‣ The New Storytellers - podcast ‣ GetStoried.com - blog/watering well (c) 2009 Michael Margolis www.getstoried.com 6 6
  • 7. I’ve often felt misunderstood. (c) 2009 Michael Margolis www.getstoried.com 7 7
  • 8. My Dad Born/raised in bush of Zimbabwe. Trained as scientist engineer, inventor w/ 30+ patents. Painter at age 65 (c) 2009 Michael Margolis www.getstoried.com 8 8
  • 9. My Mom Assemblage artist and painter Educator/Teacher Designed for children’s museums, toys, playgrounds (c) 2009 Michael Margolis www.getstoried.com 9 9
  • 10. Ideas are the easy part. Getting others to believe in your ideas is a totally different story. (c) 2009 Michael Margolis www.getstoried.com 10 10
  • 11. Visionaries. Innovators. Entrepreneurs. ‣How do you translate something new and different into mainstream acceptance? ‣How do you get others to believe, see, and care about the same things you do? (c) 2009 Michael Margolis www.getstoried.com 11 11
  • 12. PURPOSE (c) 2009 Michael Margolis www.getstoried.com 12 12
  • 13. Everybody is a storyteller. (c) 2009 Michael Margolis www.getstoried.com 13 13
  • 14. (c) 2009 Michael Margolis www.getstoried.com 14 14
  • 15. how do you feel about social media? (c) 2009 Michael Margolis www.getstoried.com 15 15
  • 16. (c) 2009 Michael Margolis www.getstoried.com 16 16
  • 17. newEGOmindset (c) 2009 Michael Margolis www.getstoried.com 17 17
  • 18. We are taught the goal is domination “I’m going to rule this town” (c) 2009 Michael Margolis www.getstoried.com 18 18
  • 19. You Can’t Own Your Market. But You Can Own Your Story. (c) 2009 Michael Margolis www.getstoried.com 19 19
  • 20. You better figure out who you are “I’ve got something special to share” (c) 2009 Michael Margolis www.getstoried.com 20 20
  • 21. Believe in yourself. and stop trying to convince others. - de la vega (c) 2009 Michael Margolis www.getstoried.com 21 21
  • 22. I am somebody. (c) 2009 Michael Margolis www.getstoried.com 22 22
  • 23. EXERCISE Find a partner and tell a story about your creative journey...That explains why...you do what you do. (c) 2009 Michael Margolis www.getstoried.com 23 23
  • 24. Everybody needs a backstory. (c) 2009 Michael Margolis www.getstoried.com 24 24
  • 25. Your Origins Define You Consider the circumstances for how you gained your powers. (c) 2009 Michael Margolis www.getstoried.com 25 25
  • 26. (c) 2009 Michael Margolis www.getstoried.com 26 26
  • 27. “I had to know and understand my own story before I could listen to and help other people with theirs.” - Barack Obama (c) 2009 Michael Margolis www.getstoried.com 27 27
  • 28. POINT OF VIEW (c) 2009 Michael Margolis www.getstoried.com 28 28
  • 29. who’s one of your favorite bloggers? why? (c) 2009 Michael Margolis www.getstoried.com 29 29
  • 30. N (POV) narrative point of view (c) 2009 Michael Margolis www.getstoried.com 30 30
  • 31. Scott Stratten, Un-Marketing (c) 2009 Michael Margolis www.getstoried.com 31 31
  • 32. Gary Vaynerchuck, Wine Library (c) 2009 Michael Margolis www.getstoried.com 32 32
  • 33. Julia Roy, TweetWeek (c) 2009 Michael Margolis www.getstoried.com 33 33
  • 34. (c) 2009 Michael Margolis www.getstoried.com 34 34
  • 35. Narrative (Point of View) Character - something to remember Passion - focus on what u care about Opinion - say what you really think Authentic - let ur geek/freak out Familiar - talk to me like we’re BFFs (c) 2009 Michael Margolis www.getstoried.com 35 35
  • 36. WAYFINDING (c) 2009 Michael Margolis www.getstoried.com 36 36
  • 37. *$@#!? (c) 2009 Michael Margolis www.getstoried.com 37 37
  • 38. Bad news? There is no map. Good news? You are the mapmaker. - Shoshana Zuboff (c) 2009 Michael Margolis www.getstoried.com 38 38
  • 39. Choosing the road less travelled... (c) 2009 Michael Margolis www.getstoried.com 39 39
  • 40. What do you see? (c) 2009 Michael Margolis www.getstoried.com 40 40
  • 41. Map Your World: Social Media Social bookmarking - cool stuff Blogging - journaling ideas/concepts Life-streaming - what’s interesting Creating media - consumable Gathering your tribe - community (c) 2009 Michael Margolis www.getstoried.com 41 41
  • 42. < HOW to tell the story > Having a story that’s WORTH telling (c) 2009 Michael Margolis www.getstoried.com 42 42
  • 43. Information wants to be free. - Stewart Brand (c) 2009 Michael Margolis www.getstoried.com 43 43
  • 44. Published Manifesto in 90 Days www.believemethebook.com reframed convo new language beacon 4 my tribe (c) 2009 Michael Margolis www.getstoried.com 44 44
  • 45. EMPATHY (c) 2009 Michael Margolis www.getstoried.com 45 45
  • 46. As a storyteller, you are forever at the mercy of your audience. (c) 2009 Michael Margolis www.getstoried.com 46 46
  • 47. (c) 2009 Michael Margolis www.getstoried.com 47 47
  • 48. How Does it Feel to be Them? Imagine you woke tomorrow as Tiger Woods or the CEO of Toyota. It’s easy to vilify or judge them for their missteps. We project all sorts of assumptions onto their story. We quickly forget they are human beings. Can you empathize with their situation? Imagine if your mistakes were being dissected and discussed by millions of people. (c) 2009 Michael Margolis www.getstoried.com 48 48
  • 49. What’s The Goal? Purpose/ Audience Motivations Interests Your Story = Their Story (c) 2009 Michael Margolis www.getstoried.com 49 49
  • 50. Let people see or find themselves thru your story. (c) 2009 Michael Margolis www.getstoried.com 50 50
  • 51. Brand Story Engagement How Audiences Locate Themselves in Your Story 1 2 3 Emotional Meaningful Pride of capital experiences belonging MOTIVATION PLATFORM OWNERSHIP !!Mission !! Memorable acts !! Self-identification !! Needs/interests !! Symbolic celebration !! Co-creation !! Dreams/aspirations !! Social connection !! Status/recognition (c) 2009 Michael Margolis www.getstoried.com 51 51
  • 52. The power of your story grows exponentially as more and more people accept your story as their truth. (c) 2009 Michael Margolis www.getstoried.com 52 52
  • 53. Possibility Status Quo (c) 2009 Michael Margolis www.getstoried.com 53 53
  • 54. The bigger the story, the more room under the tent for people to locate themselves inside. (c) 2009 Michael Margolis www.getstoried.com 54 54
  • 55. Good stories socialize your truth into reality. (c) 2009 Michael Margolis www.getstoried.com 55 55
  • 56. RE-CAP > purpose > point of view > wayfinding > empathy (c) 2009 Michael Margolis www.getstoried.com 56 56
  • 57. Next E-Course @Story U } Personal Branding Starts Social Media May 20 Storytelling 12 Week Virtual Bootcamp Interactive, Hands-on, Peer Support www.storyuniversity.net (c) 2009 Michael Margolis www.getstoried.com 57 57
  • 58. Interview Dialogue Podcast Series Every Other Tues 1pm EST www.thenewstorytellers.com (c) 2009 Michael Margolis www.getstoried.com 58 58
  • 59. Storytelling Manifesto 15 Storytelling Axioms Reframes Persuasion New Mindset/Language } Signed copies available for purchase Digital version as free download www.believemethebook.com (c) 2009 Michael Margolis www.getstoried.com 59 59
  • 60. Friends, Interns, Collaborators: twitter - @getstoried michael@getstoried.com (c) 2009 Michael Margolis www.getstoried.com 60 60
  • 61. EVALS love * > hate (c) 2009 Michael Margolis www.getstoried.com 61 61
  • 62. Storytelling is like fortune-telling. The act of choosing a certain story determines probability of future outcomes. (c) 2009 Michael Margolis www.getstoried.com 62 62