Using Social Media Before, During & After Your Trade Show

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How to Use Social Media Before, During and After Your Trade Show - Join our guest Mike Smith, Chief Executive Officer of Alexis Exhibits, and the Kuno Creative inbound marketing team to learn how to leverage Social Media to get the most out of your trade show budget.

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Using Social Media Before, During & After Your Trade Show

  1. 1. How to Use Social MediaBefore, During and After Your Trade Show<br />Presented with:<br />Mike Smith, CEO<br />Alexis Exhibits<br />@AlexisExhibits<br />AlexisExhibits.com<br />Twitter: #KunoTradeShow<br />
  2. 2. Agenda<br />Introduction – Mike Smith<br />Smart Phones<br />Web 2.0 Tools<br />QR Codes<br />Geosocial Media (LBS)<br />Social Media<br />How to Use Social Media<br />Before Your Trade Show<br />During Your Trade Show<br />After Your Trade Show<br />Free Downloads<br />Questions & Answers<br />Chad H. Pollitt<br />Director of Social Media & Search Marketing<br />Kuno Creative <br />@CPollittIU<br />LinkedIn.com/in/seofortwayne<br />Twitter: #KunoTradeShow<br />
  3. 3. Introduction<br />Mike Smith<br /> CEO, Alexis Exhibits<br /> Cleveland, OH<br /><ul><li>Over 34 years of developing successful strategic trade show marketing programs for hundreds of industries.
  4. 4. Served on the Board of Directors for The Trade Show Exhibitors Association and Healthcare Convention & Exhibitor Association.
  5. 5. Featured speaker at The Exhibit Builder Expo, The Exhibitor Show, The HCEA Annual Meeting, The premier Industry Event, and TS2.</li></ul>Mike Smith, CEO<br />Alexis Exhibits <br />@AlexisExhibits<br />AlexisExhibits.com<br />Twitter: #KunoTradeShow<br />
  6. 6. Twitter: #KunoTradeShow<br />
  7. 7. Smart Phones<br />Twitter: #KunoTradeShow<br />
  8. 8. #KunoTradeShow<br />Smart Phones<br />Why they matter. . . <br />250+ million Americans carry mobile phones - over 80% of the nation's population<br />Cell phone subscriptions will top 5 billion globally before 2011<br />68% of Americans get news and current events information on their cell phone<br />Mobile phones to overtake PC's for web surfing by 2013<br />Over 61.2 million smartphones in the U.S.<br />
  9. 9. Web 2.0 Tools<br />QR Codes<br />Over 17.4 million Americans have scanned a QR code.<br />Twitter: #KunoTradeShow<br />
  10. 10. Web 2.0 Tools<br />QR Codes<br />Where should you put your QR code?<br />Put your QR code on every single piece of promotional material you have. Posters, flyers, stickers, merchandise tags, press kits, temporary tattoos; The more unusual the better.<br />Twitter: #KunoTradeShow<br />
  11. 11. Web 2.0 Tools<br />Location Based Social Media – GeoSocial<br />Twitter: #KunoTradeShow<br />
  12. 12. Web 2.0 Tools - GeoSocial<br />What is it?<br />Location based social media platforms are web and mobile applications that allow registered users to connect with friends and update their location.<br />The “check-in” relies on the users’ GPS enabled smartphone.<br />Some of these applications award badges and “special status” for achieving certain check-in goals.<br />The applications can push content to Facebook and Twitter.<br />Brick and mortars (or trade show booths) can communicate with users that are near by.<br />Twitter: #KunoTradeShow<br />
  13. 13. Web 2.0 Tools<br />Facebook Places<br />Twitter: #KunoTradeShow<br />
  14. 14. Web 2.0 Tools<br />Facebook Places<br />Twitter: #KunoTradeShow<br />
  15. 15. Web 2.0 Tools<br />Foursquare<br />Twitter: #KunoTradeShow<br />
  16. 16. Web 2.0 Tools<br />Foursquare<br />Twitter: #KunoTradeShow<br />
  17. 17. Web 2.0 Tools<br />Foursquare<br />Twitter: #KunoTradeShow<br />
  18. 18. Web 2.0 Tools<br />Social Media<br />Twitter: #KunoTradeShow<br />
  19. 19. How to Use Social Media<br />Before Your Trade Show<br />Promotion<br />Indirect<br />Direct<br />Twitter: #KunoTradeShow<br />
  20. 20. How to Use Social Media<br />Before Your Trade Show<br />Promotion<br />Indirect<br />Twitter: #KunoTradeShow<br />
  21. 21. How to Use Social Media<br />Before Your Trade Show<br />Promotion<br />Indirect<br />Twitter: #KunoTradeShow<br />
  22. 22. How to Use Social Media<br />Before Your Trade Show<br />Promotion<br />Indirect<br />Twitter: #KunoTradeShow<br />
  23. 23. How to Use Social Media<br />Before Your Trade Show<br />Promotion<br />Indirect<br />Twitter: #KunoTradeShow<br />
  24. 24. How to Use Social Media<br />Before Your Trade Show<br />Promotion<br />Indirect<br />Twitter: #KunoTradeShow<br />
  25. 25. How to Use Social Media<br />Before Your Trade Show<br />Promotion<br />Direct<br />Twitter: #KunoTradeShow<br />
  26. 26. How to Use Social Media<br />Before Your Trade Show<br />Promotion<br />Direct (LinkedIn Groups)<br />Twitter: #KunoTradeShow<br />
  27. 27. How to Use Social Media<br />Before Your Trade Show<br />Promotion<br />Direct (LinkedIn Groups)<br />Twitter: #KunoTradeShow<br />
  28. 28. How to Use Social Media<br />Before Your Trade Show<br />Promotion<br />Direct (Search LinkedIn Groups)<br />Show Name or Industry<br />Join or Create Group<br />Twitter: #KunoTradeShow<br />
  29. 29. How to Use Social Media<br />Before Your Trade Show<br />Promotion<br />Direct<br />Twitter: #KunoTradeShow<br />
  30. 30. How to Use Social Media<br />Before Your Trade Show<br />Promotion<br />Direct<br />#<br />Twitter: #KunoTradeShow<br />
  31. 31. How to Use Social Media<br />Before Your Trade Show<br />Promotion<br />Direct<br />Twitter: #KunoTradeShow<br />
  32. 32. How to Use Social Media<br />During Your Trade Show<br />Generate Excitement!<br />Twitter: #KunoTradeShow<br />
  33. 33. How to Use Social Media<br />During Your Trade Show<br />Live Updates<br />Live Streaming<br />Video Interviews<br />Sweepstakes/Contents/Give-a-ways<br />Twitter: #KunoTradeShow<br />
  34. 34. How to Use Social Media<br />During Your Trade Show<br />Live Updates<br />Retweet/Answer Questions/Engage<br />Twitter: #KunoTradeShow<br />
  35. 35. How to Use Social Media<br />During Your Trade Show<br />Live Streaming<br />Twitter: #KunoTradeShow<br />
  36. 36. How to Use Social Media<br />During Your Trade Show<br />Video Interviews with Influencers, Speakers, Guests, Staff, etc.<br />Exhibit Tour<br />Twitter: #KunoTradeShow<br />
  37. 37. How to Use Social Media<br />During Your Trade Show (Incentivize Engagement)<br />Sweepstakes/Contents/Give-a-ways<br />QR Codes<br />Don’t forget to place a call-to-action (e.g. “Scan to Win”) near your QR Codes and test the codes.<br />Twitter: #KunoTradeShow<br />
  38. 38. How to Use Social Media<br />During Your Trade Show (Incentivize Engagement)<br />Sweepstakes/Contents/Give-a-ways<br />QR Codes<br />Where should I put my QR Codes?<br />Put your QR code on every piece of promotional material you have. Posters, flyers, stickers, merchandise tags, press kits, temporary tattoos; The more unusual the better.<br />Twitter: #KunoTradeShow<br />
  39. 39. How to Use Social Media<br />During Your Trade Show (Incentivize Engagement)<br />Sweepstakes/Contents/Give-a-ways<br />GeoSocial Media<br />Twitter: #KunoTradeShow<br />
  40. 40. During Your Trade Show (Incentivize Engagement)<br />Sweepstakes/Contents/Give-a-ways*<br />Example: Twitter<br />How to Use Social Media<br />“1st 50 people to mention this tweet at our booth gets a FREE thumb-drive!”<br />*Some promotions can be used to promote prior to the show. <br />Twitter: #KunoTradeShow<br />
  41. 41. How to Use Social Media<br />After Your Trade Show<br />Announce Winners<br />Follow Back!<br />Post Videos/Blog<br />Follow Up<br />Twitter: #KunoTradeShow<br />
  42. 42. GeoSocial Media Cheat Sheet<br />Free Download<br /><ul><li>Major Location Based Service Providers & Associated Definitions
  43. 43. Why Your Business Should Care About LBS
  44. 44. How to Use LBS for Business
  45. 45. Geosocial Statistics and Demographic Data
  46. 46. Leveraging Geosocial Media with Traditional Social Media</li></ul>Download at: KunoCreative.com/blog<br />Twitter: #KunoTradeShow<br />
  47. 47. Trade Show Promotion Strategy<br />Social Media & Digital Marketing<br />Free Download<br /><ul><li>10 Tips for Social Media and Digital Marketing Trade Show Success
  48. 48. Social Media and Digital Marketing Strategy Guide
  49. 49. Strategies for creating pre-show buzz and increasing post-show sales
  50. 50. Emerging trends in social media and digital marketing</li></ul>Download at: AlexisExhibits.com<br />Twitter: #KunoTradeShow<br />
  51. 51. Next Webinar<br />Register at: KunoCreative.com<br />Twitter: #KunoTradeShow<br />
  52. 52. Questions & Answers<br />Slides Posted at: KunoCreative.com/blog<br />Twitter: #KunoTradeShow<br />

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