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Building Leads with SEO

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Join our guest Jeremy Dearringer, Chief Research Officer & Co-Founder of Slingshot SEO, and the Kuno Creative inbound marketing team to learn how to build leads with SEO.

How do you build leads using SEO?
Below are just a few SEO topics that will be discussed during the webinar.

Reviewed in the Webinar:

-The State of SEO – 2011 & Beyond
-On-page Factors for SEO
-Off-page Factors for SEO
-Social Media – Its effect on SEO and why you should care
-Search Engine Reputation Management (SERM)
-A look at how Kuno Creative uses SEO for Inbound Marketing

Published in: Business
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Building Leads with SEO

  1. 1. Building Leads with SEO Exploring the components of a successful SEO campaign Twitter: #KunoSEO Presented By: Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com
  2. 2. Building Leads with SEO Exploring the components of a successful SEO campaign Twitter: #KunoSEO Presented By: Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com
  3. 3. Agenda <ul><li>Introduction – Jeremy Dearringer </li></ul>Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
  4. 4. Agenda <ul><li>Introduction – Jeremy Dearringer </li></ul><ul><li>The State of SEO – 2011 & Beyond </li></ul>Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
  5. 5. Agenda <ul><li>Introduction – Jeremy Dearringer </li></ul><ul><li>The State of SEO – 2011 & Beyond </li></ul><ul><li>Components of a Successful SEO Campaign </li></ul>Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
  6. 6. Agenda <ul><li>Introduction – Jeremy Dearringer </li></ul><ul><li>The State of SEO – 2011 & Beyond </li></ul><ul><li>Components of a Successful SEO Campaign </li></ul><ul><li>Search Engine Reputation Management (SERM) </li></ul>Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
  7. 7. Agenda <ul><li>Introduction – Jeremy Dearringer </li></ul><ul><li>The State of SEO – 2011 & Beyond </li></ul><ul><li>Components of a Successful SEO Campaign </li></ul><ul><li>Search Engine Reputation Management (SERM) </li></ul><ul><li>How Kuno Uses SEO for Inbound Marketing </li></ul>Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
  8. 8. Agenda <ul><li>Introduction – Jeremy Dearringer </li></ul><ul><li>The State of SEO – 2011 & Beyond </li></ul><ul><li>Components of a Successful SEO Campaign </li></ul><ul><li>Search Engine Reputation Management (SERM) </li></ul><ul><li>How Kuno Uses SEO for Inbound Marketing </li></ul><ul><li>Free Downloads </li></ul>Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
  9. 9. Agenda <ul><li>Introduction – Jeremy Dearringer </li></ul><ul><li>The State of SEO – 2011 & Beyond </li></ul><ul><li>Components of a Successful SEO Campaign </li></ul><ul><li>Search Engine Reputation Management (SERM) </li></ul><ul><li>How Kuno Uses SEO for Inbound Marketing </li></ul><ul><li>Free Downloads </li></ul><ul><li>Questions & Answers </li></ul>Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoSEO
  10. 10. Introduction <ul><li>Jeremy Dearringer </li></ul><ul><li>Co-founder &Chief Research Officer (CRO), Slingshot SEO </li></ul><ul><li>Indianapolis, Indiana </li></ul>Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com Twitter: #KunoSEO
  11. 11. Introduction <ul><li>Jeremy Dearringer </li></ul><ul><li>Co-founder &Chief Research Officer (CRO), Slingshot SEO </li></ul><ul><li>Indianapolis, Indiana </li></ul><ul><ul><li>15 years of SEO research & Internet marketing experience. </li></ul></ul>Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com Twitter: #KunoSEO
  12. 12. Introduction <ul><li>Jeremy Dearringer </li></ul><ul><li>Co-founder &Chief Research Officer (CRO), Slingshot SEO </li></ul><ul><li>Indianapolis, Indiana </li></ul><ul><ul><li>15 years of SEO research & Internet marketing experience. </li></ul></ul><ul><ul><li>Slingshot SEO recently named the 4 th ranked SEO company in the world. </li></ul></ul>Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com Twitter: #KunoSEO
  13. 13. Introduction <ul><li>Jeremy Dearringer </li></ul><ul><li>Co-founder &Chief Research Officer (CRO), Slingshot SEO </li></ul><ul><li>Indianapolis, Indiana </li></ul><ul><ul><li>15 years of SEO research & Internet marketing experience. </li></ul></ul><ul><ul><li>Slingshot SEO recently named the 4 th ranked SEO company in the world. </li></ul></ul><ul><ul><li>Frequent speaker at Universities, Conferences and Organizations. </li></ul></ul>Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com Twitter: #KunoSEO
  14. 14. Introduction <ul><li>Jeremy Dearringer </li></ul><ul><li>Co-founder &Chief Research Officer (CRO), Slingshot SEO </li></ul><ul><li>Indianapolis, Indiana </li></ul><ul><ul><li>15 years of SEO research & Internet marketing experience. </li></ul></ul><ul><ul><li>Slingshot SEO recently named the 4 th ranked SEO company in the world. </li></ul></ul><ul><ul><li>Frequent speaker at Universities, Conferences and Organizations. </li></ul></ul>Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com Twitter: #KunoSEO
  15. 15. Twitter: #KunoSEO
  16. 16. Building Leads with SEO <ul><li>Presented by Jeremy Dearringer, Co-founder & Chief Research Officer </li></ul><ul><li>Twitter: @Slingshot_SEO </li></ul>
  17. 17. What We’ll Be Covering <ul><li>The state of SEO – 2011 and beyond </li></ul><ul><li>Components of a successful SEO campaign </li></ul><ul><li>Search Engine Reputation Management (SERM) </li></ul>Twitter: @Slingshot_SEO
  18. 18. THE STATE OF SEO Twitter: @Slingshot_SEO
  19. 19. I read that “SEO is dead” Twitter: @Slingshot_SEO
  20. 20. SEO is NOT dead Twitter: @Slingshot_SEO *Study published in July 2009, updated by Forrester Research in January 2010
  21. 21. SEO is NOT dead Twitter: @Slingshot_SEO
  22. 22. Important Trends for 2011+ <ul><li>Blended search </li></ul><ul><li>Personalized search </li></ul><ul><li>Social Media Optimization (SMO) </li></ul><ul><li>Conversion Rate Optimization (CRO) </li></ul><ul><li>Searchers’ standards are higher than ever </li></ul>Twitter: @Slingshot_SEO
  23. 23. C.L.A.S.S. Twitter: @Slingshot_SEO
  24. 24. A Successful SEO Campaign… <ul><li>C ontent </li></ul><ul><li>L inks </li></ul><ul><li>A rchitecture </li></ul><ul><li>S ocial Media </li></ul><ul><li>S trategy </li></ul>Twitter: @Slingshot_SEO
  25. 25. CONTENT Twitter: @Slingshot_SEO
  26. 26. Content: Essential for SEO Twitter: @Slingshot_SEO
  27. 27. LINKS Twitter: @Slingshot_SEO
  28. 28. Links: Essential for SEO Twitter: @Slingshot_SEO
  29. 29. ARCHITECTURE Twitter: @Slingshot_SEO
  30. 30. Architecture: Essential for SEO <ul><li>PageRank Flow </li></ul><ul><li>Flat Architecture </li></ul><ul><li>Canonicalization </li></ul><ul><li>Page Speed </li></ul><ul><li>Page Titles </li></ul><ul><li>Meta Descriptions </li></ul><ul><li>Alternative Image Text </li></ul>Twitter: @Slingshot_SEO <ul><li>URL Structure </li></ul><ul><li>Analytics, Tracking Code </li></ul><ul><li>Search Engine Readability </li></ul><ul><li>404, 403, 503, 301, etc </li></ul>
  31. 31. SOCIAL MEDIA Twitter: @Slingshot_SEO
  32. 32. Social Media: Essential for SEO <ul><li>Twitter – Brand mentions, links to your content </li></ul><ul><li>Facebook – Likes, shares, links, etc. on public profiles </li></ul><ul><li>Linkedin – Brand mentions, share links, status updates </li></ul><ul><li>Digg, Stumbleupon, other social bookmarking sites </li></ul><ul><li>YouTube – Likes, Comments, Engagement </li></ul>Twitter: @Slingshot_SEO
  33. 33. STRATEGY Twitter: @Slingshot_SEO
  34. 34. Strategy: Essential for SEO <ul><li>Define your target audience </li></ul><ul><li>Keyword research, targeting </li></ul><ul><li>Setting realistic goals and expectations </li></ul><ul><li>ROI planning, budgets and forecasting </li></ul><ul><li>Resource allocation </li></ul><ul><li>Measurement </li></ul>Twitter: @Slingshot_SEO
  35. 35. SERM (Search Engine Reputation Management) Twitter: @Slingshot_SEO
  36. 36. SERM Twitter: @Slingshot_SEO
  37. 37. SERM Twitter: @Slingshot_SEO
  38. 38. SERM Twitter: @Slingshot_SEO
  39. 39. SERM Twitter: @Slingshot_SEO <ul><li>It is suggested that if a company website has a negative result directly below it then up to 70% of surfers will click on the negative result first. – Wikipedia </li></ul><ul><li>An exhaustive 2007 study commissioned by the Ponemon Institute found that over 50% of employers use the web to check out applicants. Another cross-industry study showed that more than 33% of clients will research prospective partners using simple Google and Yahoo searches – and this percentage seems to be on the rise. </li></ul>
  40. 40. SERM <ul><li>Establish your brand with search engines </li></ul><ul><li>Build up social profiles (Facebook, Twitter, YouTube, etc.) </li></ul><ul><li>Submit regular press releases (PRweb.com, Marketwire.com) </li></ul><ul><li>Guest blog posts with negative content for QDD (query deserves diversity) </li></ul><ul><li>Use company name and popular trademarks in titles </li></ul><ul><li>Link to content that supports your brand from your website </li></ul>Twitter: @Slingshot_SEO
  41. 41. Kuno Creative’s SEO Strategy Twitter: #KunoSEO <ul><li>On-page Keyword Sculpting </li></ul>
  42. 42. Kuno Creative’s SEO Strategy Twitter: #KunoSEO <ul><li>On-page Keyword Sculpting </li></ul><ul><li>Guest Blog Posts </li></ul>
  43. 43. Kuno Creative’s SEO Strategy Twitter: #KunoSEO <ul><li>On-page Keyword Sculpting </li></ul><ul><li>Guest Blog Posts </li></ul><ul><li>Press Releases </li></ul>
  44. 44. Kuno Creative’s SEO Strategy Twitter: #KunoSEO <ul><li>On-page Keyword Sculpting </li></ul><ul><li>Guest Blog Posts </li></ul><ul><li>Press Releases </li></ul><ul><li>Local Directory Listings </li></ul>
  45. 45. Kuno Creative’s SEO Strategy Twitter: #KunoSEO <ul><li>On-page Keyword Sculpting </li></ul><ul><li>Guest Blog Posts </li></ul><ul><li>Press Releases </li></ul><ul><li>Local Directory Listings </li></ul><ul><li>Social Profiles </li></ul>
  46. 46. Kuno Creative’s SEO Strategy Twitter: #KunoSEO <ul><li>On-page Keyword Sculpting </li></ul><ul><li>Guest Blog Posts </li></ul><ul><li>Press Releases </li></ul><ul><li>Local Directory Listings </li></ul><ul><li>Social Profiles </li></ul><ul><li>Client Sites </li></ul>
  47. 47. Kuno Creative’s SEO Strategy Twitter: #KunoSEO <ul><li>On-page Keyword Sculpting </li></ul><ul><li>Guest Blog Posts </li></ul><ul><li>Press Releases </li></ul><ul><li>Local Directory Listings </li></ul><ul><li>Social Profiles </li></ul><ul><li>Client Sites </li></ul><ul><li>Communities, Blogs, Forums </li></ul>
  48. 48. Kuno Creative’s SEO Strategy Twitter: #KunoSEO <ul><li>On-page Keyword Sculpting </li></ul><ul><li>Guest Blog Posts </li></ul><ul><li>Press Releases </li></ul><ul><li>Local Directory Listings </li></ul><ul><li>Social Profiles </li></ul><ul><li>Client Sites </li></ul><ul><li>Communities, Blogs, Forums </li></ul><ul><li>National Directories </li></ul>
  49. 49. Kuno Creative’s SEO Strategy Twitter: #KunoSEO <ul><li>On-page Keyword Sculpting </li></ul><ul><li>Guest Blog Posts </li></ul><ul><li>Press Releases </li></ul><ul><li>Local Directory Listings </li></ul><ul><li>Social Profiles </li></ul><ul><li>Client Sites </li></ul><ul><li>Communities, Blogs, Forums </li></ul><ul><li>National Directories </li></ul><ul><li>Widgets, Embeds </li></ul>
  50. 50. Kuno Creative’s SEO Strategy Twitter: #KunoSEO <ul><li>On-page Keyword Sculpting </li></ul><ul><li>Guest Blog Posts </li></ul><ul><li>Press Releases </li></ul><ul><li>Local Directory Listings </li></ul><ul><li>Social Profiles </li></ul><ul><li>Client Sites </li></ul><ul><li>Communities, Blogs, Forums </li></ul><ul><li>National Directories </li></ul><ul><li>Widgets, Embeds </li></ul><ul><li>Presentations, Webinars </li></ul>
  51. 51. Kuno Creative’s SEO Strategy Twitter: #KunoSEO <ul><li>On-page Keyword Sculpting </li></ul><ul><li>Guest Blog Posts </li></ul><ul><li>Press Releases </li></ul><ul><li>Local Directory Listings </li></ul><ul><li>Social Profiles </li></ul><ul><li>Client Sites </li></ul><ul><li>Communities, Blogs, Forums </li></ul><ul><li>National Directories </li></ul><ul><li>Widgets, Embeds </li></ul><ul><li>Presentations, Webinars </li></ul><ul><li>Microsites (work in progress) </li></ul>
  52. 52. Kuno Creative Organic Search Traffic Twitter: #KunoSEO
  53. 53. <ul><li>Download at: KunoCreative.com/seo-cheat-sheet </li></ul>SEO Cheat Sheet Free Download <ul><li>Link Building Best Practices </li></ul><ul><li>SEO Glossary </li></ul><ul><li>Calculating Keyword Saturation Rate </li></ul><ul><li>5 Reasons to Use SEO </li></ul><ul><li>On-page SEO Checklist </li></ul><ul><li>Top SEO Tools & Resources </li></ul>Twitter: #KunoSEO
  54. 54. <ul><li>Download at: SlingshotSEO.com </li></ul>How to Value SEO – White Paper Free Download Twitter: #KunoSEO Jeremy Dearringer, CRO Slingshot SEO @Slingshot_SEO www.slingshotseo.com
  55. 55. Questions & Answers <ul><li>Slides Posted at: KunoCreative.com/Blog </li></ul>Twitter: #KunoSEO

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