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Maximizing Social Media Platforms 6.9.2011


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Maximizing Social Media Platforms 6.9.2011

  1. 1. Maximizing Social Media Platforms Written by: Heather E. Coleman, Training Coordinator and Ron Marshall, Assistant Training Coordinator Ferndale Career Center 713 East Nine Mile Road Ferndale, MI 48220 248.586.8930 LinkedIn Group: Ferndale Career Center 6.9.2011
  2. 2. Social Media Statistics 2010 @equalman <ul><li>Social Media Revolution 2011 </li></ul><ul><li>Source: </li></ul>
  3. 3. What Is A Personal Brand? <ul><li>Who needs to know about you, what need are you best-positioned to fill, and what differentiates you from others in your field or space? </li></ul><ul><li>Personal Branding consists of three elements: </li></ul><ul><li>Value Proposition: What do you stand for? </li></ul><ul><li>Differentiation: What makes you stand out? </li></ul><ul><li>Marketability: What makes you compelling? </li></ul><ul><li>Source: </li></ul>Attend our “Personal Brand: Defining Your Career Identity” workshop Mondays, 9 – 12:30 pm for much more!
  4. 4. So…how do I get started? <ul><li>Online Professional Networking </li></ul><ul><li>Twitter • LinkedIn • Facebook • Blogging </li></ul>
  5. 5. Pre-Interview via Social Media Next steps: Today Today, social media is one of your greatest tools in obtaining an interview. Utilizing your professional and personal network in order to connect with the employer is very powerful.
  6. 6. Are companies really using Social Media? Social Media ROI Source: It’s about conversation, listening and relationship building.
  7. 7. Utilize LinkedIn for networking, recruiting, professional growth, career advancement, leadership opportunities…and that’s just the beginning! Update your status every day. Share blog links, ideas, tweets of value. Add your other social media sites and blog. Create a strong career summary – past, present and future!
  8. 8. Leveraging Your Network Contacts 1 st Level – Those you know personally, in-person or via social media 2nd Level – Those you know through your 1 st level connections 3rd Level – Those you know through your 2nd level connections
  9. 9. Extensive Job Search and Network Connections to Jobs
  10. 10. LinkedIn Groups Get involved in LinkedIn Groups based on your interests and area of expertise. The interaction, collaboration, and attention from employers, recruiters and colleagues within the industry. Position yourself as a leader! Did you know: All groups have specific, targeted job boards?
  11. 11. The world of Twitter? Yes, that’s right – Twitter has literally changed the landscape of the Internet, business, marketing, career search, networking and beyond. Did you know…In January 2009, 29% of businesses used Twitter to find candidates. And…as of January of 2010, 88% of companies are using Twitter to recruit and attract talent via keyword searches.
  12. 12. This is significantly more effective - and far less expensive - than posting to traditional job boards. With one ‘tweet’, thousands of people can be notified of job openings in their specific field. Employers observe the value you add to your given field through the information you are sharing.
  13. 13. The Incredible Power of the RT, @mention and Twitter Lists RT (“Re-Tweet”): Sharing the information of someone you follow while simultaneously promoting their work. Excellent relationship builder.
  14. 14. #Hashtags #Hashtags for specific job search, professional collaboration, recruiting, business and more.
  15. 15. Twitter Lists <ul><li>Being listed on Twitter is similar to a letter of recommendation. It elevates your professional social media presence and lends credibility to your work. They are also a great way to determine if you are ‘on brand.’ </li></ul><ul><li>Listing others shows your appreciation for the value they add, encourages your followers to follow them, and gains their attention . </li></ul>
  16. 16. Facebook <ul><li>The Purpose of Facebook : </li></ul><ul><li>A place to connect with family and friends </li></ul><ul><li>A network to discuss topics, share insight, ask questions </li></ul><ul><li>A venue where we engage with others on a global scale in a way previously impossible </li></ul>
  17. 17. Who Is a Friend? <ul><li>“ People who care about you, support you, and promote you.&quot; </li></ul>
  18. 18. Facebook Privacy Settings YOU determine who sees what content, photos, posts and status updates via your privacy settings.
  19. 19. Facebook Newsfeeds <ul><li>Only YOU </li></ul><ul><li>see your Newsfeed </li></ul>
  20. 20. Friendship and Business Supporting People, Organizations and Community Everyone you’ve granted permission to can see your WALL
  21. 21. Professional/Personal Cross-Over: Build and deepen existing and new relationships. People want to hire and work with people that they know, trust, respect – and like .
  22. 22. Business Pages Today, it’s all about transparency, customer engagement and collaboration. Start your business page to provide value in your field, engage with others, to promote your services and your community!
  23. 23. Sharing Information and Tagging on Facebook Facebook makes it simple to share information that is posted with a few clicks. Tagging makes it easy for other people to connect and see that you’ve promoted them.
  24. 24. Facebook Questions There is a powerful collaboration opportunity with FB Questions! Whether you are asking for insights from your customers or tapping into your network to discuss relevant career issues – people love to share their thoughts, ideas and experiences.
  25. 25. Quora Quora is possibly the best question-driven network out there for business and career connecting. Share your expertise, utilize it for research and professional growth - and in the process meet key people in your field.
  26. 26. Get Connected Today! <ul><li>HeatherEColeman </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>RonMarshall </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>Ferndale Career Center </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Facebook Group: Career Savvy – A Career, Business and Networking Group </li></ul><ul><li>#MIsuccess #FerndaleCC </li></ul>