Social Media Presentation


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Desert Rose Design, Inc
Social Media Presentation
June 3, 2009

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Social Media Presentation

  1. 2. Social Networking Making a good first impression
  2. 4. What is Social Media? Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
  3. 5. The Facts! According to Nielson Online, social media networking sites: • Are more popular than email • Account for 10% of all time spent on the Internet Worldwide traffic to reached 10 million visitors in February 2009, up a whopping 700 percent from the same time last year, according to comScore. There are currently more than 200 million active Facebok users, with the fastest growing demographic being those 35 years of age and older. More than 3.5 billion minutes are spent on Facebook each day (worldwide).
  4. 7. Who is using social networking?
  5. 8. What are the benefits of social networking? • Add a human element (you) to your service or product • Engage with customers directly • Get traffic to your website • Create buzz about your brands’ product or service • Create inbound link opportunities • Create brand loyalty and trust
  6. 9. Rules of Social Networking… • Be nice • Don’t auto message • Moderation • Don’t sell • Be responsive • Share
  7. 10. <ul><li>Business oriented social networking site used primarily for professional networking. Linkedin® has over 39 million members. </li></ul><ul><li>Benefits include… </li></ul><ul><li>Manage information that is publicly available about you </li></ul><ul><li>Find and be introduced to potential clients, service providers and subject experts </li></ul><ul><li>Be found for business opportunities and find potential partners </li></ul>
  8. 11. Creating a Professional Linkedin® Profile
  9. 12. Creating a Professional Linkedin® Profile
  10. 13. Creating a Professional Linkedin® Profile
  11. 14. • Grow your network - email contacts, add link in email signature, add link in newsletter and website • Join / Create Linkedin® Groups • Linkedin® Advertising - Large and Small Budgets • Recommendations – How much is too much? • How can one politely turn down a request for a recommendation? • Linkedin® is not Facebook I’m on Linkedin®, Now What?
  12. 15. Facebook Basics <ul><ul><ul><li>Network – Reaches over 200,000,000 active users and connects people with: </li></ul></ul></ul><ul><ul><ul><ul><li>Friends </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Family </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Coworkers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Classmates </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Neighbors </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Existing Customers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Potential Customers </li></ul></ul></ul></ul>
  13. 16. Facebook Basics <ul><li>Getting Started </li></ul><ul><ul><li>Go to </li></ul></ul><ul><ul><li>Complete Sign Up </li></ul></ul><ul><ul><li>Complete Security </li></ul></ul><ul><ul><li>Confirm Email after Registration </li></ul></ul>
  14. 17. Facebook Basics <ul><li>Friends </li></ul><ul><ul><li>Find Friends </li></ul></ul>
  15. 18. Facebook Basics <ul><li>Profile </li></ul><ul><ul><li>Complete your Profile </li></ul></ul>
  16. 19. Facebook Basics <ul><li>Profile </li></ul><ul><ul><li>Find Friends </li></ul></ul>
  17. 20. Facebook Basics <ul><li>Join a Network </li></ul>
  18. 21. Facebook Basics <ul><li>Wrap Up - View and Edit Your Profile </li></ul>
  19. 22. Facebook Basics <ul><li>View Profile </li></ul>
  20. 23. Facebook Basics <ul><li>Other Activities for Entertainment </li></ul><ul><ul><li>Wall – post messages for everyone to see </li></ul></ul><ul><ul><li>Messages – send private messages </li></ul></ul><ul><ul><li>Photos – create albums and upload photos </li></ul></ul><ul><ul><li>Applications – can be used for entertainment and marketing your business </li></ul></ul>
  21. 24. Facebook for Businesses <ul><li>Setup a Group or Fan page </li></ul><ul><li>Advertisements - By creating Facebook advertisements, your company can enjoy the following: </li></ul><ul><ul><li>Attach social actions about your business to your ads </li></ul></ul><ul><ul><li>Create demand for your product </li></ul></ul><ul><ul><li>Quickly create image and text-based ads </li></ul></ul><ul><ul><li>Precisely target by age, gender, location and more </li></ul></ul><ul><ul><li>Choose to pay per click (CPC) or impression (CPM) </li></ul></ul><ul><ul><li>Track your progress with real-time reporting </li></ul></ul><ul><ul><li>Gain insight about who’s clicking on your ad </li></ul></ul><ul><ul><li>Make modifications to maximize your results </li></ul></ul><ul><ul><ul><ul><ul><li>Choose your own budget and placement schedule </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Receive real-time data on the performance of your campaign </li></ul></ul></ul></ul></ul>
  22. 25. Facebook for Businesses
  23. 26. 10 Business Benefits of Using Facebook Applications <ul><li>Branding </li></ul><ul><li>Viral Marketing </li></ul><ul><li>Drive Traffic to Website </li></ul><ul><li>Manage Reputation (PR) </li></ul><ul><li>Target Audience </li></ul><ul><li>Lead Generation </li></ul><ul><li>Customer Engagement </li></ul><ul><li>Customer Retention </li></ul><ul><li>Case Studies </li></ul><ul><li>Gain Feedback </li></ul>
  24. 27. Twitter <ul><li>Getting Started </li></ul>
  25. 28. Twitter Basics <ul><li>Register </li></ul>
  26. 29. Twitter Basics <ul><li>Find Friends </li></ul>
  27. 30. Twitter Basics <ul><li>Find & Follow </li></ul>
  28. 31. Twitter Basics <ul><li>What to do now? </li></ul><ul><ul><li>Tweet </li></ul></ul><ul><ul><li>Follow </li></ul></ul>
  29. 32. Twitter <ul><li>Following </li></ul><ul><ul><li>When you’re ready to start following others, click Find People at the top of your Twitter page. Twitter provides a few ways to find others to follow: </li></ul></ul><ul><ul><ul><li>Find on Twitter </li></ul></ul></ul><ul><ul><ul><li>Find on Other Networks </li></ul></ul></ul><ul><ul><ul><li>Invite by Email </li></ul></ul></ul><ul><ul><ul><li>Suggested Users </li></ul></ul></ul><ul><ul><ul><li>Be Cautious! Following too many people too quickly (we are talking in the thousands) will raise suspicion that you’re a spammer and increases the potential that Twitter will suspend your account. </li></ul></ul></ul>
  30. 33. Twitter <ul><li>The Lingo </li></ul><ul><ul><li>@ replies </li></ul></ul><ul><ul><ul><li>A follow-up to another user’s tweet or comment </li></ul></ul></ul><ul><ul><li># Hashtags </li></ul></ul><ul><ul><ul><li>Help to designate topics that people might search </li></ul></ul></ul><ul><ul><li>link shorteners </li></ul></ul><ul><ul><ul><li>Sites such as , and allow web links to fit in the 140- character tweet limit </li></ul></ul></ul><ul><ul><li>DM </li></ul></ul><ul><ul><ul><li>Direct message to another user </li></ul></ul></ul><ul><ul><li>Favorites </li></ul></ul><ul><ul><ul><li>A way to bookmark a tweet for easy reference </li></ul></ul></ul>
  31. 34. Twitter <ul><li>Tweet </li></ul><ul><ul><li>Communicate and stay connected through the exchange of quick, frequent answers to one very simple question: What are you doing? </li></ul></ul><ul><ul><ul><li>Answers (known as tweets) must be under 140 characters in length and can be sent via instant message, mobile texting or the web. </li></ul></ul></ul>
  32. 35. Twitter Basics <ul><li>Tweets </li></ul>
  33. 36. Twitter Basics <ul><li>Etiquette </li></ul><ul><ul><li>Twitter etiquette is still evolving. Here are guidelines from other social media sites that should be used: </li></ul></ul><ul><ul><ul><li>Respect others </li></ul></ul></ul><ul><ul><ul><li>Participate in the community </li></ul></ul></ul><ul><ul><ul><li>Don’t just promote your agenda </li></ul></ul></ul><ul><li>Ideas to help get your creativity flowing: </li></ul><ul><ul><li>Realtors tweet about new homes on the market </li></ul></ul><ul><ul><li>Restaurants tweet their daily specials </li></ul></ul><ul><ul><li>Orchestras / Bands tweet about upcoming concerts or shows </li></ul></ul><ul><ul><li>Chambers of commerce tweet about local events and promotions </li></ul></ul><ul><ul><li>Non-profits tweet about fundraising events </li></ul></ul>
  34. 37. Twitter for Businesses <ul><li>Need ideas of what to Tweet? </li></ul><ul><ul><li>Instead of answering the question, ask a question. This is your best source for gaining opinions. </li></ul></ul><ul><ul><li>Follow interesting people. </li></ul></ul><ul><ul><li>Tweet about what others are doing, charitable acts, etc. </li></ul></ul><ul><ul><li>Have more than one Twitterer at your company. This promotes a variety of discussions. </li></ul></ul><ul><ul><li>When promoting a blog or link, explain what it offers instead of just listing a URL. </li></ul></ul><ul><ul><li>When you do talk about yourself, make it useful by giving advice and sharing valuable information. </li></ul></ul><ul><ul><li>Share the human side of your company. </li></ul></ul><ul><ul><li>Don’t toot your own horn too much. </li></ul></ul>
  35. 38. Twitter for Businesses <ul><li>List Services </li></ul><ul><li>Promote Events </li></ul><ul><li>Promote Clients </li></ul>
  36. 39. What’s The Takeaway <ul><li>What Is the Next Step? </li></ul><ul><ul><li>How do people find you and your business? </li></ul></ul><ul><ul><li>How do people find your competitors? </li></ul></ul><ul><ul><li>Join the conversation… who, what, when, how – can you help people? </li></ul></ul><ul><ul><li>Create a Plan - Social Media Management Takes Time </li></ul></ul>
  37. 40. Questions?