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Social Media & Personal Branding - LinkedIn, Blogging & Thought Leader Status

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Social Media & Personal Branding - LinkedIn, Blogging & Thought Leader Status examines the power of content marketing on LinkedIn and how to build leads with social media and inbound marketing.

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Social Media & Personal Branding - LinkedIn, Blogging & Thought Leader Status

  1. 1. Social Media & Personal Branding LinkedIn, Blogging & Thought Leader Status
  2. 2. Agenda <ul><li>Introduction – Chad H. Pollitt </li></ul><ul><li>About Kuno Creative </li></ul><ul><li>Social Media Marketing </li></ul><ul><ul><li>What & Why </li></ul></ul><ul><ul><li>How - LinkedIn </li></ul></ul><ul><li>Personal Branding </li></ul><ul><ul><li>Content Marketing </li></ul></ul><ul><li>Recap </li></ul><ul><li>Q & A </li></ul>Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/ChadHPollitt Twitter: #KunoSM
  3. 3. Introduction <ul><li>Chad H. Pollitt </li></ul><ul><ul><li>Director of Social Media & Search Marketing </li></ul></ul><ul><ul><li>B.S. in Entrepreneurship, Indiana University </li></ul></ul><ul><ul><li>Internet Marketing Masters Certification, University of San Francisco </li></ul></ul><ul><ul><li>Decorated Veteran of Operation Iraqi Freedom </li></ul></ul><ul><ul><li>Frequent guest lecturer & blogger, keynote presenter, featured on multiple radio shows, newspapers and The Wall Street Journal </li></ul></ul>Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/ChadHPollitt Twitter: #KunoSM
  4. 4. About Kuno Creative Kuno Creative helps small to medium sized businesses find and capture leads through Inbound Marketing. Twitter: #KunoSM
  5. 5. Social Media Marketing <ul><li>Content created and shared by people using highly accessible and scalable publishing technologies. </li></ul><ul><li>Often the basic use levels are free to use. </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Location Based </li></ul></ul><ul><ul><li>Webinars </li></ul></ul>What is Social Media? Twitter: #KunoSM
  6. 6. Social Media Marketing What is Social Media? Community Twitter: #KunoSM
  7. 7. Social Media Marketing <ul><li>Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail. </li></ul><ul><li>Reach further with your message </li></ul><ul><li>Generate Leads </li></ul><ul><li>SEO </li></ul><ul><li>Build Relationships / Rapport </li></ul><ul><li>Drive Foot Traffic </li></ul><ul><li>Gauge Customer Satisfaction </li></ul><ul><ul><li>Get Customer feedback </li></ul></ul><ul><ul><li>Provide customer service </li></ul></ul>Why Use Social Media? Twitter: #KunoSM
  8. 8. Social Media Marketing Why Use Social Media? Twitter: #KunoSM
  9. 9. Social Media Marketing <ul><li>LinkedIn is a business-oriented social networking site </li></ul><ul><li>Commonly referred to as an online resume </li></ul><ul><li>The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. </li></ul><ul><li>Employers can list jobs and search for potential candidates. </li></ul>LinkedIn – What is It? Twitter: #KunoSM
  10. 10. Social Media Marketing <ul><li>Over 34.4 million U.S. users </li></ul><ul><li>Average Age: 44 </li></ul><ul><li>Average Income: $120K+ </li></ul><ul><li>CEO’s, Managers & Decision Makers </li></ul><ul><li>77% Have undergraduate degree or higher </li></ul><ul><li>A new member signs up every second </li></ul><ul><li>Just surpassed 100 million members </li></ul>LinkedIn – Why It Matters Statistics Twitter: #KunoSM
  11. 11. Social Media Marketing Company/Organization Profile LinkedIn – Why It Matters Twitter: #KunoSM
  12. 12. Social Media Marketing Personal Profile LinkedIn – Why It Matters Twitter: #KunoSM
  13. 13. Social Media Marketing Find Companies LinkedIn – Why It Matters Twitter: #KunoSM
  14. 14. <ul><li>You can find people by company/organization </li></ul><ul><li>You can find people by name </li></ul><ul><li>You can find people by industries </li></ul><ul><li>You can find people by keyword </li></ul><ul><li>Once you find them, you can read their profile and you know something about them </li></ul>Social Media Marketing Find People LinkedIn – Why It Matters Twitter: #KunoSM
  15. 15. Social Media Marketing LinkedIn – Why It Matters Groups Twitter: #KunoSM
  16. 16. Social Media Marketing <ul><li>7 Things LinkedIn Is Great For </li></ul><ul><ul><li>Search Engine Reputation Management (SERM) </li></ul></ul><ul><ul><li>Increase Your (Personal) Brand’s Visibility </li></ul></ul><ul><ul><li>Lead Generation </li></ul></ul><ul><ul><li>Decision Maker Lead Tracker </li></ul></ul><ul><ul><li>Targeted Ads </li></ul></ul><ul><ul><li>Recruiting New Talent </li></ul></ul><ul><ul><li>Featured Services </li></ul></ul>LinkedIn – Why It Matters Twitter: #KunoSM
  17. 17. <ul><li>Download at: KunoCreative.com/linkedin-cheat-sheet </li></ul>LinkedIn Cheat Sheet Free Download <ul><li>7 Reasons to Use LinkedIn for Business </li></ul><ul><li>LinkedIn Glossary </li></ul><ul><li>Stats & Demographic Data </li></ul><ul><li>How to Generate Leads Using LinkedIn </li></ul>Twitter: #KunoSM
  18. 18. Social Media Marketing <ul><li>Your personal brand is the way you are represented to prospective business connections and people . Your brand is your professional image and it is reflected by your online presence through your LinkedIn profile, blog, social networking sites, and any other online platform you’re visible on. </li></ul>Personal Brand – What is It? Twitter: #KunoSM
  19. 19. Social Media Marketing Twitter: #KunoSM
  20. 20. Social Media Marketing Twitter: #KunoSM
  21. 21. <ul><li>Content Marketing is the creation and sharing of content for the purpose of promoting a product, service or cause . Though the focus of this content may not specifically be about your organization or its offerings, often assets created for the purpose of content marketing include a mix of problem-specific information and thought leadership . </li></ul>Twitter: #KunoSM Social Media Marketing Content Marketing – What is It?
  22. 22. <ul><li>People only go to the Internet for TWO reasons </li></ul><ul><ul><li>To Solve a Problem </li></ul></ul><ul><ul><li>To be Entertained </li></ul></ul>Promoting a Product or Service Twitter: #KunoSM Social Media Marketing
  23. 23. Creation and Sharing of Content <ul><li>Types of Content </li></ul><ul><ul><li>Advanced Content </li></ul></ul><ul><ul><li>Blog Content/Website Content </li></ul></ul><ul><ul><li>Videos/Webinars </li></ul></ul><ul><ul><li>Podcasts/Audio </li></ul></ul><ul><ul><li>Images/Graphics </li></ul></ul><ul><ul><li>Widgets, Plugins, Apps </li></ul></ul><ul><ul><li>Slide Presentations </li></ul></ul><ul><ul><li>Press Releases </li></ul></ul>Twitter: #KunoSM Social Media Marketing
  24. 24. <ul><li>Direct vs. Indirect </li></ul>Twitter: #KunoSM Creation and Sharing of Content Social Media Marketing
  25. 25. Assets Created for Content Marketing <ul><li>Problem Specific Information </li></ul><ul><li>Thought Leadership </li></ul>Twitter: #KunoSM Social Media Marketing
  26. 26. What to do Next? <ul><li>Download the free LinkedIn cheat sheet available at: </li></ul><ul><ul><li>http://www.kunocreative.com/linkedin-cheat-sheet </li></ul></ul><ul><li>Set up a LinkedIn Account </li></ul><ul><li>Already Have an Account? Make Sure it’s for Huntington Copper and not HCMM. </li></ul><ul><li>Join Relevant Groups </li></ul><ul><li>Join in the Conversation </li></ul><ul><li>Be Yourself </li></ul><ul><li>Create Content </li></ul><ul><li>Share Your Expertise </li></ul><ul><li>Have FUN!!! </li></ul>Build Your Brand! Twitter: #KunoSM
  27. 27. Recap <ul><li>Social Media Marketing </li></ul><ul><ul><li>What & Why </li></ul></ul><ul><ul><li>How - LinkedIn </li></ul></ul><ul><li>Personal Branding </li></ul><ul><ul><li>Content Marketing </li></ul></ul>Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/ChadHPollitt Twitter: #KunoSM
  28. 28. Questions & Answers <ul><li>Slides Posted at: KunoCreative.com/blog </li></ul>Twitter: #KunoSM

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