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Building Leads with LinkedIn

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Join our guest Chuck Gose, Director of Business Development & Social Media for MediaTile, & co-founder of Indy Social Media, to learn how to build leads with LinkedIn.

Reviewed in the Webinar:

- Develop a powerful LinkedIn profile that the search engines love

- Take advantage of company profiles

- Learn more about what groups and Q&As can do for your networks and lead generation

- How Kuno uses LinkedIn

Published in: Business, Technology
  • Good Article! If you want ready leads from LinkedIn then I can only think of tools like Rapportive, Sales Navigator and AeroLeads. Enoug to get the contact details of prospects from LinkedIn.
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Building Leads with LinkedIn

  1. 1. How to Build Leads Using LinkedIn Do’s, Don’ts, Zombies and more. . . Twitter: #KunoLI Presented with: Chuck Gose Co-founding of Indy Social Media @ChuckGose IndySM.org
  2. 2. How to Build Leads Using LinkedIn Do’s, Don’ts, Zombies and more. . . Twitter: #KunoLI Presented with: Chuck Gose Co-founding of Indy Social Media @ChuckGose IndySM.org
  3. 3. Agenda <ul><li>Introduction – Chuck Gose </li></ul><ul><ul><li>Develop a powerful LinkedIn profile that the search engines love </li></ul></ul><ul><ul><li>Take advantage of company profiles </li></ul></ul><ul><ul><li>Learn more about what groups and Q&As can do for your networks and lead generation </li></ul></ul><ul><li>How Kuno Uses LinkedIn </li></ul><ul><li>Free Download </li></ul><ul><li>Questions & Answers </li></ul>Chad H. Pollitt Director of Social Media & Search Marketing Kuno Creative @CPollittIU LinkedIn.com/in/seofortwayne Twitter: #KunoLI
  4. 4. Introduction <ul><li>Chuck Gose </li></ul><ul><li>Co-founder & Host, Indy Social Media </li></ul><ul><li>Director of Business Development & Social Media, MediaTile </li></ul><ul><ul><li>Over 10 years of experience in corporate communications and non-profit marketing </li></ul></ul><ul><ul><li>Frequent speaker and writer on matters of social media, Internet marketing and digital signage </li></ul></ul><ul><ul><li>Was named “Top Blogger” and “Most Influential Social Media Dude” in the State of Indiana in 2009 </li></ul></ul>Twitter: #KunoLI Chuck Gose Co-founding of Indy Social Media @ChuckGose IndySM.org
  5. 5. May 25, 2011 Chuck Gose @chuckgose How to build leads with
  6. 6. #KunoLI My name is Chuck Gose and I am a junkie.
  7. 7. Leads can come from anywhere.
  8. 8. #KunoLI LinkedIn is more than this.
  9. 9. #KunoLI And not just for people like this.
  10. 11. #KunoLI Understand how the tools work before you start using them.
  11. 12. #KunoLI Beware of LinkedIn zombies.
  12. 13. #KunoLI There are two types. Dead accounts Those after your brain
  13. 14. #KunoLI LinkedIn profile tips. <ul><li>Have an account (& only one). </li></ul><ul><li>Make sure your profile is 100% complete. </li></ul><ul><ul><li>Add websites </li></ul></ul><ul><ul><li>And name them </li></ul></ul><ul><li>Professional photo. </li></ul><ul><li>Link to Twitter accounts. </li></ul><ul><li>Craft a keyword-rich summary. </li></ul><ul><li>Include keywords in your job descriptions. </li></ul>
  14. 15. #KunoLI LinkedIn profile tips. <ul><li>Add volunteer work. </li></ul><ul><li>Include speaking engagements, certifications & awards. </li></ul><ul><li>Start building your network. </li></ul><ul><li>Keep building your network. </li></ul><ul><li>Give (& get) recommendations. </li></ul><ul><li>Use LinkedIn apps (later). </li></ul><ul><li>Keywords, keywords, keywords. </li></ul>
  15. 16. <ul><li>LinkedIn connection strategy. </li></ul><ul><li>It’s a 2-way street </li></ul><ul><li>Connect with prospects & leads </li></ul><ul><li>Understand 1 st , 2 nd & 3 rd degree connections </li></ul><ul><li>Don’t be afraid to ask for intros </li></ul><ul><li>RSS feeds </li></ul>#KunoLI
  16. 17. DO NOT use LinkedIn’s default text for a connection request. Public Service Announcement
  17. 18. #KunoLI There’s an app for that. Tweets SlideShare WordPress / Blog Link Events TripIt Google Presentation Portfolio Display Polls Amazon Reading List & more.
  18. 19. DO NOT auto-publish Twitter messages to LinkedIn. Public Service Announcement
  19. 20. #KunoLI Sharing content on LinkedIn & generating interest.
  20. 21. #KunoLI LinkedIn keyword strategy.
  21. 22. #KunoLI <ul><li>The value with LinkedIn Groups. </li></ul><ul><li>Discussions </li></ul><ul><li>Activity </li></ul><ul><li>Connections </li></ul>
  22. 23. #KunoLI <ul><li>Take advantage of LinkedIn Answers </li></ul><ul><li>Search </li></ul><ul><li>Answer </li></ul><ul><li>Subscribe </li></ul><ul><li>Answer </li></ul>
  23. 24. #KunoLI <ul><li>Completeyour company page. </li></ul><ul><li>Attract followers </li></ul><ul><li>Add your Twitter and blog feeds </li></ul><ul><li>Research other companies </li></ul>
  24. 25. #KunoLI <ul><li>Completeyour company page. </li></ul><ul><li>Promote products </li></ul><ul><li>Add video </li></ul><ul><li>Analytics </li></ul>
  25. 26. #KunoLI <ul><li>The deal with </li></ul><ul><li>LinkedIn Today </li></ul><ul><li>Shares from your network </li></ul><ul><li>Shares from your industry peers </li></ul><ul><li>Wider audience </li></ul>
  26. 27. #KunoLI <ul><li>The keys to LinkedIn Signal </li></ul><ul><li>Listen </li></ul><ul><li>Search Twitter & status updates </li></ul><ul><li>Filter </li></ul>
  27. 28. Is cold calling dead? #KunoLI
  28. 29. May 25, 2011 Chuck Gose @chuckgose How to build leads with
  29. 30. <ul><li>To Build Leads </li></ul>How Kuno Uses LinkedIn Twitter: #KunoLI
  30. 31. <ul><li>To Build Leads </li></ul>How Kuno Uses LinkedIn Twitter: #KunoLI
  31. 32. <ul><li>Download at: Facebook.com/kunocreative </li></ul>LinkedIn Marketing Cheat Sheet Free Download <ul><li>7 Reasons Businesses Should Use LinkedIn </li></ul><ul><li>Glossary of Terms </li></ul><ul><li>How to Generate Leads </li></ul><ul><li>Stats & Demographics </li></ul>Twitter: #KunoLI
  32. 33. <ul><li>Register at: MediaTile.com </li></ul>“ Message Received!” Digital Signage for Corp Communication - Webinar <ul><li>Exploring why Rolls-Royce continues to grow their digital signage program </li></ul><ul><li>Digital Signage Connectivity Options </li></ul><ul><li>Using Cloud-based CMS for a digital signage network </li></ul>Twitter: #KunoLI
  33. 34. Questions & Answers <ul><li>Slides Posted at: Kunocreative.com/blog </li></ul>Twitter: #KunoLI

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