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Partners in wealth presentation 052510 with links


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Partners in wealth presentation 052510 with links

  1. 1. Social Networking: What’s it all about and How to Use it to Your Advantage Presented by: Misty Khan, Advena Artemis LLC Prepared for: Partners in Wealth Tuesday, May 25, 2010
  2. 2. Presentation Outline <ul><li>Context – About Advena Artemis LLC </li></ul><ul><li>Social Media vs. Traditional Marketing </li></ul><ul><li>Major Social Media Players </li></ul><ul><li>Getting Started: Social Media 101 </li></ul><ul><li>Moving On: Social Media 302 </li></ul><ul><li>What Next? </li></ul>
  3. 3. About Advena Artemis <ul><li>Started primarily as a CRM software company </li></ul><ul><li>Moved to business development consulting </li></ul><ul><li>Focuses: </li></ul><ul><ul><li>Microsoft Outlook Coaching </li></ul></ul><ul><ul><li>Business Development Needs Assessment </li></ul></ul><ul><ul><li>Business Development Consulting </li></ul></ul>
  4. 4. Social Media vs Traditional Marketing <ul><li>Traditional Push Marketing </li></ul><ul><li>Traditional Marketing on the Web </li></ul><ul><ul><li>Web sites </li></ul></ul><ul><ul><li>Banner ads </li></ul></ul><ul><ul><li>Search engine ads </li></ul></ul><ul><li>Interactive Marketing </li></ul><ul><ul><li>Listening (solicited & unsolicited) </li></ul></ul><ul><ul><li>Engaging (21 st century farmers market) </li></ul></ul>
  5. 5. Major Social Media Players LinkedIn: The Professional Social Network Facebook: Started for high school & college students, quickly migrated to adults and professionals Twitter: Started as an internal communication tool – evolved to multi-purpose forum Blogging Platforms: The ultimate venue to establish expertise.
  6. 6. Getting Started: What Can You Do Where? <ul><li>LinkedIn </li></ul><ul><ul><li>Profile/Resume/Business Qualifications </li></ul></ul><ul><ul><li>Company Page </li></ul></ul><ul><ul><li>Question & Answer Forum </li></ul></ul><ul><ul><li>Get Introduced </li></ul></ul><ul><ul><li>Research </li></ul></ul>
  7. 7. <ul><li>Profile – what is your message? </li></ul><ul><ul><li>Promoting yourself </li></ul></ul><ul><ul><li>Promoting your services </li></ul></ul><ul><ul><li>Promoting your company </li></ul></ul><ul><ul><li>Reconnecting </li></ul></ul><ul><li>Linking Strategy – LION or Exclusive </li></ul><ul><li>Recommendations – Giving & Receiving </li></ul><ul><li>Q & A Forum </li></ul><ul><ul><li>Research tool </li></ul></ul><ul><ul><li>Marketing expertise </li></ul></ul><ul><ul><li>Blog content </li></ul></ul><ul><ul><li>Driving traffic to your blog/web site </li></ul></ul>LinkedIn
  8. 8. LinkedIn Slide Links <ul><li>Profile - </li></ul><ul><li>Promoting Your Company - </li></ul><ul><li>Q & A Forum - </li></ul><ul><li>Research Tool - </li></ul><ul><li>Marketing Tool - </li></ul>
  9. 9. Facebook <ul><li>Its not just for kids anymore </li></ul><ul><ul><li>Fundraising </li></ul></ul><ul><ul><li>Political causes </li></ul></ul><ul><ul><li>Reconnecting </li></ul></ul><ul><ul><li>Businesses , Another Business </li></ul></ul><ul><li>Vehicles </li></ul><ul><ul><li>Personal profile </li></ul></ul><ul><ul><li>Pages </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Networked blogs </li></ul></ul><ul><ul><li>Ads </li></ul></ul>
  10. 10. Facebook Links <ul><li>Fundraising -!/pages/Cure-Cystic-Fibrosis/279093255039?ref=search </li></ul><ul><li>Political Causes -!/bobbyjindal?ref=ts </li></ul><ul><li>Reconnecting -!/group.php?gid=52730506971&ref=ts </li></ul><ul><li>Businesses - </li></ul><ul><li>Another Business -!/designatwork </li></ul><ul><li>Personal Profile - </li></ul><ul><li>Networked Blogs - </li></ul>
  11. 11. <ul><li>Microblogging </li></ul><ul><li>Can feed Facebook, Plaxo, FriendFeed </li></ul><ul><li>Research Vehicle </li></ul><ul><ul><li>Technical questions </li></ul></ul><ul><ul><li>Market research </li></ul></ul><ul><ul><li>News source </li></ul></ul><ul><li>Establish Expertise </li></ul><ul><li>Use Personality </li></ul>Twitter
  12. 12. Twitter Link <ul><li>Microblogging – </li></ul>
  13. 13. Twitter – News Serach
  14. 14. Twitter Establish Expertise
  15. 15. Moving On: Social Media 302 <ul><li>Have a Strategy / Plan </li></ul><ul><ul><li>What do you want to accomplish? </li></ul></ul><ul><ul><li>Time to allocate? </li></ul></ul><ul><ul><li>Who will participate? </li></ul></ul><ul><ul><li>Budget? </li></ul></ul><ul><li>Choose Your Focus </li></ul><ul><ul><li>B2B: LinkedIn, Plaxo, Twitter </li></ul></ul><ul><ul><li>B2C/Personal: Facebook, Twitter </li></ul></ul><ul><ul><li>Industry Specific Sites </li></ul></ul>
  16. 16. Moving On Social Media 302 <ul><li>Set Up a Profile & Dive In </li></ul><ul><li>Don’t Forget Blogging </li></ul><ul><li>Email & Social Media </li></ul><ul><ul><li>Xobni, Nutshell Mail </li></ul></ul><ul><li>SEO & Other Promotion </li></ul>
  17. 18. Questions <ul><li>Privacy Settings </li></ul><ul><ul><li>Facebook takes constant vigilence </li></ul></ul><ul><ul><li>Friends settings can affect yours </li></ul></ul><ul><li>Younger Relatives </li></ul><ul><ul><li>Make use of trusted relatives </li></ul></ul><ul><ul><li>Google them </li></ul></ul><ul><ul><li>They can still lock you out </li></ul></ul>