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Establish Your Professional Brand

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Establish Your Professional Brand

  1. 1. Establish your professional brand Complete your profile with the customer in mind. Become a thought-leader by publishing meaningful posts. Social Selling Index
  2. 2. Why is it important to establish your professional brand? Reps that exceed quota get 35% more page views than those that don’t 81% of buyers are more likely to engage with a strong, professional brand +35% 92% of B2B buyers engage with sales professionals if they are known industry thought leaders +92%+81%
  3. 3. Aim for 100% profile completeness with a profile picture, headline, summary, and experience. Complete your profile with the customer in mind EXPERT TIP Emphasize instances when you provided value to a client Establish your professional brand
  4. 4. Establish your professional brand Include examples of your work on your profile in rich multimedia to share with prospects and customers in an interactive way. Add rich content highlighting you as a thought leader EXPERT TIP Post an overview of your company’s products and services via SlideShare
  5. 5. Establish your professional brand Make it your goal to share high-quality information that is helpful and contextually appropriate for followers. Increase visibility by posting and interacting with content EXPERT TIP Share a well-written, long-form post related to your professional experience or industry trends
  6. 6. Establish your professional brand List your skills as a simple, efficient way to show your prospects how you can help them. Generate endorsements from customers and colleagues EXPERT TIP Endorsing connections on LinkedIn often prompts them to return the favor