Social media Personal branding Wim Mathues Benelux Content Manager, bwin.party Digital Entertainment Stijn PofféResearch Consultant, InSites Consulting
Who we are?Some things you need toknow about us.
Nice to meet youWim Mathues,Independent Marketing & Communication ConsultantGraduated at KULeuven in the master of CorporateCommunication in 2011, started my own littlecommunication consultancy during these studies. Currentkey accounts as an independent consultant arebwin.party Digital Entertainment and football club Oud-Heverlee Leuven (OHL). Furthermore, I was on thepayroll at Capgemini and LUNA. My main goal is to linkmy professional skills to my personal passions anddevelop business while having fun… email@example.com @WimMathues http://www.linkedin.com/in/wimmathues www.insites-consulting.com Ghent I Rotterdam I London I Timisoara I New York
Corporate Communication, and then what? "Vind je (eerlijk) veel werk met ons diploma BC?“ "Aansluitend bij de vorige vraag: in welke sectoren, bedrijven?“ "Is meertaligheid (FR, NL, EN) een must voor het vinden van een goede job?“ "Als oud-BC-student: welke strategieën/theorieën/modellen die je gezien hebt in de opleiding gebruik je ook echt in het werkveld?"
Nice to meet youStijn Poffé, Research Consultant @InSitesI am 25 years old, giving everything I’ve got at InSitesConsulting for just over 1,5 years now. Before that Ihave been studying Applied Economics in Leuvenand afterwards, I obtained a Master in GeneralManagement at Vlerick Business School. I ampassionate about making consumers generate valuefor companies, with a specific focus on supportinggrowth of FMCG and Media & entertainment brands. Iam currently working for major brands likeMTV, Unilever, AB Inbev, Coca Cola, … firstname.lastname@example.org @stinus230 http://be.linkedin.com/in/StijnPoffe www.insites-consulting.com Ghent I Rotterdam I London I Timisoara I New York
Fact sheet: InSites Consulting Market research agency 15 years of experience and know-how Pioneer and innovator in online methods Covering any marketing domain Fully independent Ghent, Rotterdam, London, Timisoara, New York 125 passionate employees Proprietary research panel in +25 countries Most awarded agency by ESOMAR Published well-known marketing books “the conversation manager, the conversation company & How cool brands stay hot
What is the link between this picture… …And our story?
Personal brandingLet’s start with the beginning
We are all CEO’s of our own company: Me Inc. “To be in business today, our most important job is to be head marketer for the brand called You.” Tom Peters, Fast Company “The way to gain a good reputation is to endeavor to be what you desire to appear.” Socrates, 469 BC - 399 BC
A brand is not just a logo.It’s a collection of perceptions in the mind of a consumer… (Colin Bates, Buildingbrands.com)
Personal branding in 2012 in 2012 Personal branding “On the Internet, nobody knows you’re a dog!”
Personal branding in 2012 dog We know you are a Google will tell!
Personal branding in 2012 dog We know you are a Your network will tell!
Because companies are using it#2 more and more “Linkedin is as important to us as Jobat or Vacature. It delivers almost 10% of all our recruits on a yearly basis. For 2012 that means, we recruited about 500 people using this platform Bert Verhaert, Head of recruitment KBC
Because it’s easier and more up to#4 date than this:
“Whatever Google turns up will determine your fate. Every Twitter-message, Facebook-status and Linkedin-update is a reflection of one’spersonality, capabilities and priorities.” Joann Pan – Multimedia journalist - Mashable
Linkedin: The ideal branding tool #1 Your profile 1. Make sure your profile is complete and up-to-date 2. Don’t be humble, but never lie 3. Add projects and extra curricular activities 4. Use skills and endorsements 5. Did you know you can take a pdf export of your profile?
Linkedin: The ideal branding tool#2 Your network 1. Import your offline network 2. Regurlarly check ‘people you may know’ 3. Be careful adding people you don’t know => avoid blocking 4. Personalize your invitations
Linkedin: The ideal branding tool #3 The tools 1. Find jobs using ‘job search’ and by finetuning ‘jobs you may be interested in’ 2. Follow companies you are interested in 3. Subscribe to groups 4. Optional: be active on ‘Answers’
Linkedin: The ideal branding tool#4 The routines Create a routine: 1. Daily: check your inbox, timeline, status updates (just like you probably already do with Facebook) 2. Weekly: Build your network, check your groups, … 3. Monthly: Is your profile still up-to- date?
Linkedin: The ideal branding tool #4 The nice-to-haves 1. Check out the mobile app 2. Check out the apps (You can add slideshare, wordpress, polls, reading lists,… to your profile) 3. Check out the tools (E.g. Outlook connector & browser toolbar)
Let’s connect! email@example.com @WimMathues http://be.linkedin.com/in/WimMathues Stijn@insites-consulting.com @Stinus230 http://be.linkedin.com/in/StijnPoffewww.insites-consulting.comGhent I Rotterdam I London I Timisoara I New York