Wim Mathues and Stijn Poffé give a presentation on personal branding via social media. They define personal branding as creating a positive perception of yourself in others' minds. Social media can help with personal branding by allowing one to build their professional network and visibility. They provide tips for using Facebook, Twitter, and LinkedIn effectively for personal branding, focusing on building a complete LinkedIn profile, developing one's network, and maintaining consistency across platforms.

1. Social media
Personal branding
Wim Mathues
Benelux Content Manager,
bwin.party Digital Entertainment
Stijn Poffé
Research Consultant, InSites Consulting

2. Who we are?
Some things you need to
know about us.

3. Nice to meet you
Wim Mathues,
Independent Marketing & Communication Consultant
Graduated at KULeuven in the master of Corporate
Communication in 2011, started my own little
communication consultancy during these studies. Current
key accounts as an independent consultant are
bwin.party Digital Entertainment and football club Oud-
Heverlee Leuven (OHL). Furthermore, I was on the
payroll at Capgemini and LUNA. My main goal is to link
my professional skills to my personal passions and
develop business while having fun…
wimathues@hotmail.com
@WimMathues
http://www.linkedin.com/in/wimmathues
www.insites-consulting.com
Ghent I Rotterdam I London I Timisoara I New York

4. Corporate Communication, and then what?
 "Vind je (eerlijk) veel werk met ons diploma BC?“
 "Aansluitend bij de vorige vraag: in welke sectoren, bedrijven?“
 "Is meertaligheid (FR, NL, EN) een must voor het vinden van
een goede job?“
 "Als oud-BC-student: welke strategieën/theorieën/modellen die
je gezien hebt in de opleiding gebruik je ook echt in het
werkveld?"

5. Nice to meet you
Stijn Poffé, Research Consultant @InSites
I am 25 years old, giving everything I’ve got at InSites
Consulting for just over 1,5 years now. Before that I
have been studying Applied Economics in Leuven
and afterwards, I obtained a Master in General
Management at Vlerick Business School. I am
passionate about making consumers generate value
for companies, with a specific focus on supporting
growth of FMCG and Media & entertainment brands. I
am currently working for major brands like
MTV, Unilever, AB Inbev, Coca Cola, …
stijn@insites-consulting.com
@stinus230
http://be.linkedin.com/in/StijnPoffe
www.insites-consulting.com
Ghent I Rotterdam I London I Timisoara I New York

6. Fact sheet: InSites Consulting
 Market research agency
 15 years of experience and know-how
 Pioneer and innovator in online methods
 Covering any marketing domain
 Fully independent
 Ghent, Rotterdam, London, Timisoara, New York
 125 passionate employees
 Proprietary research panel in +25 countries
 Most awarded agency by ESOMAR
 Published well-known marketing books “the
conversation manager, the conversation
company & How cool brands stay hot

7. What is the link
between this
picture…
…And our story?

8. Personal branding
Let’s start with the beginning

9. What is …
…Personal branding?

10. We are all CEO’s of our own company: Me Inc.
“To be in business today, our most
important job is to be head marketer for the
brand called You.”
Tom Peters, Fast Company
“The way to gain a good reputation is to
endeavor to be what you desire to appear.”
Socrates, 469 BC - 399 BC

18. A brand is not just a logo.
It’s a collection of perceptions in the mind of
a consumer…
(Colin Bates, Buildingbrands.com)

19. Personal branding in 2012 in 2012
Personal branding
“On the Internet, nobody knows you’re
a dog!”

20. Personal branding in 2012 dog 
We know you are a
Google will tell!

21. Personal branding in 2012 dog 
We know you are a
Your network will tell!

22. Networking
is nothing new!

23. “You can reach everyone in the world in just
6 steps.” -- 1938
Frigyes Karinthy, Hungarian journalist

24. Urban legend or not…
The rules of the game
800 million 800 million have changed…
(unique users each month)
135 million 175 million

25. Personal branding in 2012
Social Media is not personal branding.
However, it can help!

26. Personal branding via Social Media
Why should we?

27. Because you are underestimating
#1 the reach and power of your network

28. INSERT Verhaal Real Madrid

29. Because companies are using it
#2 more and more
“Linkedin is as important to us as Jobat or
Vacature. It delivers almost 10% of all our recruits
on a yearly basis. For 2012 that means, we
recruited about 500 people using this platform
Bert Verhaert, Head of recruitment KBC

30. Because recruiters are looking for
#3 you

31. Because it’s easier and more up to
#4 date than this:

32. “Whatever Google turns up will determine your fate. Every Twitter-
message, Facebook-status and Linkedin-update is a reflection of one’s
personality, capabilities and priorities.”
Joann Pan – Multimedia journalist - Mashable

33. Personal branding via Social Media
How can we?

34. Think before you start…
…ask yourself 3 questions

35. #1 Who are you?

36. #2 What are your goals?

37. #3 What makes you different?

38. Ok, got it! I’m ready to start…
…what now?

39. #1 Don’t be humble, but be honest

40. #2 Don’t hide, be visible & easy to find

41. #3 Build your network

42. #4 Be consistent

43. #5 Listen and interact

44. Personal branding in 2012

50. Personal branding in 2012

55. Branding = the combination
Branding is creating a
collection of perceptions in
the mind of others…

56. The different Social Media platforms
Tips & tricks

57. “Stijn Poffé” en “Wim Mathues”

58. Facebook: Limit access to your inner
circle
1. Manage privacy settings
2. Know who’s in your network
3. ‘Don’t put anything online you
don’t want your mother to see’

60. Twitter: Good branding potential
1. Be consistent: Only marketing is
not enough => Act
2. Follow thought leaders
3. Listen and interact: Use hashtags
and tag others
4. Be worth sharing

61. Linkedin: The ideal branding tool

62. Linkedin: The ideal branding tool
#1 Your profile
1. Make sure your profile is
complete and up-to-date
2. Don’t be humble, but never lie
3. Add projects and extra curricular
activities
4. Use skills and endorsements
5. Did you know you can take a pdf
export of your profile?

63. Linkedin: The ideal branding tool
#2 Your network
1. Import your offline network
2. Regurlarly check ‘people you
may know’
3. Be careful adding people you
don’t know => avoid blocking
4. Personalize your invitations

64. Linkedin: The ideal branding tool
#3 The tools
1. Find jobs using ‘job search’ and
by finetuning ‘jobs you may be
interested in’
2. Follow companies you are
interested in
3. Subscribe to groups
4. Optional: be active on ‘Answers’

65. Linkedin: The ideal branding tool
#4 The routines
Create a routine:
1. Daily: check your inbox, timeline,
status updates (just like you
probably already do with
Facebook)
2. Weekly: Build your network,
check your groups, …
3. Monthly: Is your profile still up-to-
date?

66. Linkedin: The ideal branding tool
#4 The nice-to-haves
1. Check out the mobile app
2. Check out the apps (You can add
slideshare, wordpress, polls,
reading lists,… to your profile)
3. Check out the tools (E.g. Outlook
connector & browser toolbar)

67. Personal branding
One last tip

68. Start networking! 

69. Let’s connect!
wimmathues@hotmail.com
@WimMathues
http://be.linkedin.com/in/WimMathues
Stijn@insites-consulting.com
@Stinus230
http://be.linkedin.com/in/StijnPoffe
www.insites-consulting.com
Ghent I Rotterdam I London I Timisoara I New York