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3 Things Every Sales Team Needs to Be Thinking About in 2017
Share of Usage Time Spent
in Top 5 Email & Messaging Apps Source: Andrew Wagner. #Converted16 Conference. Figures from 2015 and U.S. only. Email Messaging 13-24 25-44 45+ 8.00% 6.00% 4.00% 2.00% 0.00% ages
The bottom line: You don’t
have to change your current setup in order to start using messaging for sales. You can simply plug it into what you’re already doing.
Account-based marketing (ABM) is amazing.
But there’s now a growing disconnect between… A) the investment companies are making in attracting leads B) the investment they’re making in engaging those leads &