The document outlines the top 10 lessons Chad Pollitt learned from the USF Internet Marketing Masters Program, including the importance of search engine optimization, innovation, goal setting, off-page SEO, content marketing, lead nurturing, social media networking, testing, tracking, and personal branding. It provides brief introductions to each lesson and promotes Chad's personal brand and an SEO cheat sheet available for download.

1. Top 10 Lessons Learned from theUSF Internet Marketing Masters Program

2. Introduction Chad H. Pollitt Certified HubSpot Partner September 2010 Internet Marketing Masters Certification, University of San Francisco June 2009 B.S. in Entrepreneurship, Indiana University May 1999 @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/ChadHPollitt

3. Introduction Chad H. Pollitt Current Director of Social Media & Search Marketing at Kuno Creative, an Inbound Marketing Agency Former Marketing Manager for Facebook TabSite Former Internet Marketing Manager at Digital Hill Multimedia @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/ChadHPollitt

4. Lesson #1 - SEO #2 #6

5. Lesson #2 - Innovation

6. Lesson #3 - Setting Goals Start Date

7. Lesson #4 – Off-Page SEO Organic Traffic Start Date

8. Lesson #5 – Content Marketing Referral Traffic Start Date

9. Lesson #6 Lead Nurturing Email Marketing Start Date

10. Lesson #7 Social Media Networking Social Media Reach

11. Lesson #8 Testing

12. Lesson #9 Tracking

13. Lesson #10 Personal Branding @CPollittIU

14. Lesson #10 Personal Branding Media Coverage Keynote/Presenter

15. Next Up. . . 2011 EAST

17. SEO Glossary

18. Calculating Keyword Saturation Rate

19. 5 Reasons to Use SEO

20. On-page SEO Checklist

21. Top SEO Tools & ResourcesDownload at: KunoCreative.com/seo-cheat-sheet