The document discusses the transition from Web 1.0 to Web 2.0 and how organizations can leverage various Web 2.0 tools for fundraising and engagement. It describes Web 2.0 as enabling sharing, creating, connecting and collaborating. The document then outlines potential Web 2.0 tools and strategies organizations can use, challenges they may face in adopting these tools, and provides guidance on experimenting with tools in a low-risk way to achieve outcomes.

1. REMIXED

3. Web 1.0 = Kansas

4. Read Surf Browse Consume

5. The .dot com bust!

6. Toto, I don’t think it is the same Internet! Over the Rainbow

7. Share Create Connect Collaborate Web 2.0

11. Stakeholders create their own experience with you or your organization

12. Openness

15. Conversational Media

16. Connect with Kindred Spirits

17. . . . with Peers

18. Connect & Communicate

19. Ok, I only have Three People LinkedIn, BUT Behold…the power of Web2.0!

20. Now I know all these people!

22. Connected Action

23. The Yellow Brick Road Why use Web 2.0?

25. They’re comfortable with using new media! They are future donors!

27. EmailMarketing Online Auctions Virtual Gift Catalog Online Merchandising Fundraising Events Direct Mail Traditional Media Membership & Online Renewal Pay Per Click Blogs Widgets Virtual Worlds YouTube Flickr MySpace Facebook Will it blend?

28. The Wizard Blogs Technorati RSS Tagging Social Bookmarking Flickr Video Sharing Wiki Widgets Creative Commons User Generated Content Social Networking Sites Twitter Second Life

29. The “Fly”(ing Monkeys) In The Ointment Skepticism Lack of Understanding, Time, Resources Board & Staff Backlash Too Much of a Good Thing

30. There’s no place like home

31. Dive in as an individual first!

32. Low Risk Experiments http://www.flickr.com/photos/striatic

33. Focused on outcomes and results

35. Source: littleoslo.com - Blogpoly Let’s Play! Outcomes Personal Learning External Communication

36. Source: littleoslo.com - Blogpoly Let’s Play! Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? Create a story! One person to tell story from each group

37. Don’t Forget! http://bethkanter.wikispaces.com It takes 21 days to make a habit – what one idea will you will implement? Write it on a business card, give it to me, and I’ll email you in 21 days!

38. The Social Media Game Selecting Web 2.0 Tools and Communications Strategies for Fundraising Beth Kanter Beth’s Blog Based on a game designed by David Wilcox

39. Trainer, coach, and consultant to nonprofits and effective technology use. Beth Kanter: Offline

40. Beth Kanter: Online Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network

41. http://socialmedia.wikispaces.com/Social+media+game David Wilcox

42. http://internet-fundraising.wikispaces.com/

43. http://http://www.nfp2.co.uk/

45. http://www.flickr.com/photos/gilgamesh/ bethkanter.wikispaces.com