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Integrate! Fundraising with Social Media

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Kind of your standard, what do all those tools do kind of workshop geared for nonprofit fundraisers, this opens with an overview of tweetups, platforms, competitions, and causes.

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Integrate! Fundraising with Social Media

  1. 1. INTEGRATE!<br />fundraising with social media<br />Gordon Mayer<br />
  2. 2. CMWho?<br />
  3. 3. Agenda<br />What’s happening right now<br />Need to know<br />Game<br />Final thoughts—putting it together<br />
  4. 4. Overwhelming?<br />
  5. 5. Causes<br />Happy Birthday Candles on Angel Foods Cake by Rob J Brooks<br />
  6. 6. New platforms<br />
  7. 7. Tweetups<br />
  8. 8. Challenges<br />
  9. 9. Warm fuzzies<br />
  10. 10. Be social!<br />
  11. 11. Need to Know<br />Aggregate:all apples… and a lot of them<br />1.0, 2.0, 3.0<br />Link<br />Social Network<br />RSS<br />Online offline<br />Long tail<br />http://www.flickr.com/photos/mukluk/288925731/<br />
  12. 12. 1.0, 2.0, 3.0<br />
  13. 13.
  14. 14.
  15. 15. Listening a la Beth<br />
  16. 16. Listening<br />Audi Q7 Saint Beast Dashboard by jiazi on fickr<br />
  17. 17. Talking about me?<br />
  18. 18. Imagine your audience<br />Write down 10 phrases or words someone might use to find you or your organization<br /><ul><li> Now narrow those 10 phrases to 5
  19. 19. Name 3-5 communities of interest or geography with medium to high interest in your services</li></li></ul><li>
  20. 20. Twitter helpers<br />
  21. 21. 350 million users<br />
  22. 22. Fan page<br />
  23. 23. My Space<br />Facebook is mostly used to stay connected to people you know. MySpace is primarily used to participate in pop culture. Apples and oranges.<br />Heather Mansfield, nonprofitorgs.wordpress.com<br />
  24. 24. (Blah Blah…) Blog<br />
  25. 25. Behind the front page<br />
  26. 26. Video<br />
  27. 27. Video<br />
  28. 28. More!<br />Flickr<br />Creative Commons<br />LinkedIn <br />
  29. 29. Even more social<br />
  30. 30. Networks<br />Ning<br />Good Works Connect<br />Women On Call, MyPantagraph…<br />
  31. 31. Is this thing on?<br />
  32. 32. THESOCIAL MEDIAGAME<br />
  33. 33. Goals<br />There are no winners or losers to the Social Media Game. This game is intended to help you understand the basic mechanics of the social web as well as strategize online communicating through the Web 2.0.<br />
  34. 34. How it’s played<br />Choose from a set of 31 Social Media Cards in 5 categories: Collaboration, Communication Tools, Listening, Media Content/Networking, & Online Broadcast. Each card costs 1 to 11 credits. <br />Choose an Objective card. Discuss, examine, and see how the different tools best achieve your objective for about 10 minutes. You have 12 credits to spend.<br />You will get a Situation Card with an Opportunity (gain credit), Dilemma (lose credit), or a Wild Card (choose another Social Media Card or create your own). You have 10 more minutes to re-strategize.<br />Present to the group your objective, situations and strategy on how to communicate online using social media tools to achieve your goal.<br />
  35. 35. What did you discover?<br />
  36. 36. This takes so much time!<br />Limit time you spend<br /><ul><li>Give yourself permission to not be perfect
  37. 37. Evaluate every 4-6 weeks
  38. 38. Communities cross-link to one another frequently. If A, B and C cover issue X and crosslink frequently, pick one to follow
  39. 39. In social organizations, the goal is many people listening.</li></li></ul><li>Oscar’s Law<br />The only thing worse than being talked about is not being talked about.<br />(from “The Picture of Dorian Gray”)<br />
  40. 40. Couple years ago<br />
  41. 41. Last year<br />
  42. 42. Now<br />
  43. 43. Use free stuff<br />
  44. 44. Thank you!<br />Get found online!<br />Add your group to our directory at www.communitymediaworkshop.org<br />And fan us on Facebook! <br />www.facebook.com/ communitymediaworkshop<br />

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