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The Crowdsourced Communicator:
  Never Think for Yourself Again
           Andrew Krzmarzick
      GovLoop, Community Manager
I
Conferences
I   Swag
I   Pens
I   Swag Re-Gifting
I   Kids Who   Swag
I   Networking
Not the Best Way to Network
Don’t Do It!
The Real Networking
I
 Strategic
Positioning
                  Knowledge
Typical Face in
  the Crowd




Audiences         My Knowledge
Me Listening to
 Own Speech




                  Yeah – Me, Too
Where do you go
after the thrill is
     gone?
Social networks =
Perpetual Conferences
Social Networks Connect the Dots


Event                                              Event
           Event            Event


Event                                   Event
                     Event
        Event

Event                           Event               Event
                Event
Facebook.com/Teach
Facebook.com/Teach
Facebook.com/GovComm?

1.   Create a page.
2.   Recruit members.
3.   Get your vanity URL.
4.   Mentor one another.
5.   Recruit the next generation.
“I was on a national research /
story-telling tour called
Millennials Changing America…

My housing fell through in
Cleveland and I was stranded.
I asked "Who do we know in
Cleveland, Ohio" via Twitter
and within 8 minutes
I had a place to stay...

It was awesome. We stayed at some
supporter's mansiony house.” – Alex
1.   Go to GovTwit.com.
2.   Search to find peers.
3.   Follow them.
4.   They’ll follow you.
5.   Bring value to get value.
“I started the Chief Learning Officers Network
in late November 2008. I had no real
knowledge of Web 2.0 capacity. I had been a
member of LinkedIn for a few months, joining
because friends bugged me to be a part of it.

After a while as a member, I began to join some groups
basically to see what would happen. I didn't see a group
for CLOs so I started the network…because nothing was
in existence in LinkedIn and thought our community
needed something – a place, a forum, something to
communicate around ideas.”
“The group has become known as a place
for leaders in learning to share ideas /
thoughts / connect …

We know that CLO's who would have
never met have connected on issues of
commonality; some folks have begun
working together / collaborating…

On a personal level, I've been invited to a CLO's only
retreat and have been asked to be a presenter - without
the network the folks in charge of the retreat would
have never found me.”
No Group for You?
•   Nat’l Assoc of Gov’t Communicators
•   U.S. Gov’t Relations and Public Affairs
•   Network PR Professionals
•   Public Relations and Comm Pros
•   Brand & Communications Management
What is
                       ?
         The perpetual conference where
        government connects and collaborates.
MISSION: “Connect Government to Improve Government”


             30,000 Members
                …and growing rapidly
I
How-To: Become a
        Government Rockstar

1.   Go to GovLoop.com.                  “It’s been
                                       very helpful!”
2.   Join (free and 50 seconds).
                                    Elaine Blackman,
3.   Find /form groups.             Writer/Editor,
4.   Find /connect w/ colleagues.   HHS ACF

5.   Get / give insight.
How-To: Become a
        Crowdsourced Communicator

  1. Pick one network (2 tops).
  2. Give before
         (and more than) you get.
  3. Invite others.
Do   U
Conferences?
Just Say YES!
Thank        U
Andrew Krzmarzick
 Community Manager
Andrew@GovLoop.com
     @KrazyKriz
     202-352-1806

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The Crowdsourced Communicator: Never Think for Yourself Again

  • 1. The Crowdsourced Communicator: Never Think for Yourself Again Andrew Krzmarzick GovLoop, Community Manager
  • 3. I Swag
  • 4. I Pens
  • 5. I Swag Re-Gifting
  • 6. I Kids Who Swag
  • 7. I Networking
  • 8. Not the Best Way to Network
  • 12. Typical Face in the Crowd Audiences My Knowledge
  • 13. Me Listening to Own Speech Yeah – Me, Too
  • 14. Where do you go after the thrill is gone?
  • 16.
  • 17. Social Networks Connect the Dots Event Event Event Event Event Event Event Event Event Event Event Event
  • 18.
  • 21. Facebook.com/GovComm? 1. Create a page. 2. Recruit members. 3. Get your vanity URL. 4. Mentor one another. 5. Recruit the next generation.
  • 22.
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  • 25. “I was on a national research / story-telling tour called Millennials Changing America… My housing fell through in Cleveland and I was stranded. I asked "Who do we know in Cleveland, Ohio" via Twitter and within 8 minutes I had a place to stay... It was awesome. We stayed at some supporter's mansiony house.” – Alex
  • 26. 1. Go to GovTwit.com. 2. Search to find peers. 3. Follow them. 4. They’ll follow you. 5. Bring value to get value.
  • 27.
  • 28. “I started the Chief Learning Officers Network in late November 2008. I had no real knowledge of Web 2.0 capacity. I had been a member of LinkedIn for a few months, joining because friends bugged me to be a part of it. After a while as a member, I began to join some groups basically to see what would happen. I didn't see a group for CLOs so I started the network…because nothing was in existence in LinkedIn and thought our community needed something – a place, a forum, something to communicate around ideas.”
  • 29. “The group has become known as a place for leaders in learning to share ideas / thoughts / connect … We know that CLO's who would have never met have connected on issues of commonality; some folks have begun working together / collaborating… On a personal level, I've been invited to a CLO's only retreat and have been asked to be a presenter - without the network the folks in charge of the retreat would have never found me.”
  • 30. No Group for You? • Nat’l Assoc of Gov’t Communicators • U.S. Gov’t Relations and Public Affairs • Network PR Professionals • Public Relations and Comm Pros • Brand & Communications Management
  • 31. What is ? The perpetual conference where government connects and collaborates. MISSION: “Connect Government to Improve Government” 30,000 Members …and growing rapidly
  • 32.
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  • 36. I
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. How-To: Become a Government Rockstar 1. Go to GovLoop.com. “It’s been very helpful!” 2. Join (free and 50 seconds). Elaine Blackman, 3. Find /form groups. Writer/Editor, 4. Find /connect w/ colleagues. HHS ACF 5. Get / give insight.
  • 42. How-To: Become a Crowdsourced Communicator 1. Pick one network (2 tops). 2. Give before (and more than) you get. 3. Invite others.
  • 43. Do U Conferences?
  • 45. Thank U Andrew Krzmarzick Community Manager Andrew@GovLoop.com @KrazyKriz 202-352-1806