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Awesome finds awesome! Creating shareable content in a social SEO world

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Awesome finds awesome! Creating shareable content in a social SEO world

  1. 1. Awesome finds awesome!Creating shareable content in a social SEO world. Sean McGinnis Principal - 312digital
  2. 2. About MeVP Sales & Marketing - DotCO Law MarketingPrincipal - 312digital12 years digital marketing experienceDad, Husband, Son, Golfer, Gadfly, Lawyer, Leader, LunaticTwitter – @SeanMcGinnisFacebook - @SMcGinnisLinkedIn - @SeanMcGinnis 312digital
  3. 3. Why worry about share-ability?Impact to search. Coming together of Search & Social. 312digital
  4. 4. How else does shareability matter?Massive traffic can come from direct share. 312digital
  5. 5. 12 Most …• July 26, 2011 312digital
  6. 6. 12 Most …• August 1, 2011 312digital
  7. 7. 12 Most …• February 12, 2012 312digital
  8. 8. Don’t Just Share Your Own Work 312digital
  9. 9. Go ahead and Re-Share!• Ads of the world took content from Neutron. Re- packaged it.• Links to Ads of the World Page = 471• Links to Neutron page ? 312digital
  10. 10. Manage & Encourage Ongoing Re-Shares• Ask for a link back if not provided.• List yourself or site as creator of work.• Embed links into content or other works. Many scrapers take everything whole cloth, including links.• Encourage sharing through social sharing buttons.• Have an easy to find policy outlining and encouraging sharing & re-use with attribution and links back.• Build a kick-ass community (more on this later). 312digital
  11. 11. What Types of Content Get Shared?• Anecdotal examples from my personal Facebook sharing habits. 312digital
  12. 12. A Hilarious Spin 312digital
  13. 13. Subtle (from a branding perspective) 312digital
  14. 14. Flow Chart • Can be very effective. • Apply to both a B2C and B2B context. • Can be informative or humorous. 312digital
  15. 15. Cheeky 312digital
  16. 16. Clarify the Complicated: With Style• Hits home for everyone who spends any time in social media.• Funny, Rings pretty true, explanatory. 312digital
  17. 17. Create a MemeOr just participate in one 312digital
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  22. 22. About Us Page Be Creative! Dare to try something different.Hat tip to the amazing @ShellyKramerfor the find & share on her bloghttp://www.v3im.com 312digital
  23. 23. User Generated Yes, really.People are now sharing all kinds of highly personal stuff online. How can you leverage? 312digital
  24. 24. Create a list243 Blog posts listed in this end of year round up 312digital
  25. 25. Hold a contest 312digital
  26. 26. Contests have multiple benefits 312digital
  27. 27. …and more benefits. 312digital
  28. 28. And even more benefits 312digital
  29. 29. We don’t need no stinking ________! • Let people BRAG! • I bet we can come up with 20 right now! • Brainstorm reasons to use a badge with me! 312digital
  30. 30. Give of yourself firstDoes anyone remember the Blogroll these days? 312digital
  31. 31. Engage in Your CommunityAwesome isn’t JUST about sharing 312digital
  32. 32. Take a position• Taking a position feels SCARY as a brand.• Fear of alienating half your constituents.• Find safe ground to test it out.• Stay away from religion & politics, unless that is your core.• Will help clarify brand essence and vision of business! 312digital
  33. 33. Show emotion • Be human. • Do NOT be afraid to do something different! • Speak with a human voice (no matter the company). • Be remarkable – that’s what awesome is all about! 312digital
  34. 34. Appeal to the Human Condition 312digital
  35. 35. Real Connections Matter 312digital
  36. 36. Real Connections Matter Asked two friends same question via Facebook message. Two answers within 10 minutes. 312digital
  37. 37. People Are Awesome!• http://www.youtube.com/watch?v=Vo0Cazxj_yc 312digital
  38. 38. Questions?VP Sales & Marketing - DotCO Law MarketingPrincipal - 312digital12 years digital marketing experienceDad, Husband, Son, Golfer, Gadfly, Lawyer, Leader, LunaticTwitter – @SeanMcGinnis PLEASE! Connect withFacebook - @SMcGinnis Me!LinkedIn - @SeanMcGinnis 312digital

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