AITP: What every student needs to know about LinkedIn to get their first job

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This was given at the national student AITP conference in St. Louis in March 2010, and shows how you can get the most out of LinkedIn to help you spread the word and get your first job.

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  • From AITP 2009 master deck with some slides deleted
  • “ Reserve” your name for LinkedIn, Facebook, Twitter, email lists, and other places around the Internet
  • What is missing here? No email No picture Old update more than 3 weeks ago
  • This is because LinkedIn doesn’t display emails, so if you want to be found, put it in
  • Have you met this person ever? Do you remember what they look like? Have you corresponded with them via email or called lately?
  • You’ll need to create a CSV or vCard file from your contact manager and upload it to LinkedIn -- you really just need their first and last name and email fields
  • Customize the message and be choosey!
  • Make and ask for them from your past clients
  • Note the public URL, make it some form of your name Check all the boxes that you want people to find you at
  • Use the “other” tab and enter a full description of what the site is, include your name
  • Link to your Wordpress blog Link to Tripit travel schedule Add Powerpoint slide decks with SlideShare
  • Twitter > LinkedIn status, only can use one Twitter account per Lin account
  • And use it on your resume!
  • Email mailings to your contacts on a regular basis Set up a blog/web site and Twitter accounts Cross-post to your LinkedIn profile
  • AITP: What every student needs to know about LinkedIn to get their first job

    1. 1. What every student needs to know about LinkedIn to get their first job David Strom [email_address] 310-857-6867
    2. 3. Agenda <ul><li>Ways to beef up your profile </li></ul><ul><li>Do’s and don’ts </li></ul><ul><li>How to grow your network </li></ul><ul><li>Ask for recommendations </li></ul><ul><li>Privacy and visibility issues </li></ul><ul><li>Applications and discussion groups </li></ul><ul><li>Beyond LinkedIn: Email and blogs </li></ul>
    3. 4. Why bother <ul><li>The new “Parachute” </li></ul><ul><li>Typical business uses </li></ul><ul><li>What happens if you don’t join </li></ul><ul><li>It isn’t just for job seekers </li></ul><ul><li>Start small and develop experience and learn by using more of its features </li></ul>
    4. 5. Too many choices!
    5. 6. Your profile <ul><li>What is in a name -- header, email identity, and photo </li></ul><ul><li>Status updates </li></ul>
    6. 7. John’s header
    7. 8. My header
    8. 9. Ways to show your name <ul><li>Nancy Shoup, MBA </li></ul><ul><li>Nancy Shoup, ace project manager </li></ul><ul><li>Nancy Shoup, project manager maven </li></ul><ul><li>Nancy Shoup, project manager professional </li></ul>
    9. 10. Do’s <ul><li>Make sure they are people you can visualize in your mind or have some memory </li></ul><ul><li>Do check LinkedIn daily </li></ul><ul><li>Make sure you have your settings the way you intended </li></ul><ul><li>Constantly cultivate and feed your network </li></ul>
    10. 11. Don’ts <ul><li>Don’t send out mass invites to more than 30 people at once </li></ul><ul><li>Don’t put non-professional items in your status updates </li></ul><ul><li>Don’t obsess about the number of connections and build slowly over time </li></ul><ul><li>Don’t just get started on the site two weeks before you are changing jobs </li></ul><ul><li>Don’t worry too much about using InMail </li></ul>
    11. 12. But I don’t know anyone!
    12. 13. How to grow your network <ul><li>Sending out invites </li></ul><ul><li>Accepting requests </li></ul>
    13. 14. Criteria for adding people
    14. 15. Now let’s add them!
    15. 16. Export from email address book
    16. 17. Be choosey!
    17. 18. Forwarding requests
    18. 19. Recommendations <ul><li>But I don’t know anyone! </li></ul><ul><li>Part time jobs </li></ul><ul><li>Family friends, neighbors, other adults who know you well can be a good substitute </li></ul>
    19. 20. Recommendations
    20. 23. Privacy and visibility
    21. 24. Facebook “marriage”
    22. 25. Do you want your connections visible? <ul><li>Visit this setting first! </li></ul>
    23. 26. What is the difference?
    24. 27. Different types of contacts
    25. 28. Making your contact info visible <ul><li>In Profile/edit contacts: </li></ul>
    26. 29. Profile updates announced
    27. 30. Status info visible to contacts
    28. 31. Public profile
    29. 32. Listing your Web sites
    30. 33. Applications <ul><li>Twitter connection </li></ul><ul><li>Wordpress </li></ul><ul><li>Tripit </li></ul><ul><li>Slideshare </li></ul>
    31. 34. Twitter connection <ul><li>Tweets ===> update your LinkedIn status </li></ul><ul><li>But only one account on each service can be paired! </li></ul><ul><li>Can limit the updates if you include a special hashtag </li></ul>
    32. 42. Join Groups
    33. 43. Here are just a few in the area
    34. 44. Claim a Public Profile URL
    35. 45. Should you pay for it?
    36. 46. What else should you do?
    37. 47. Finally: check LinkedIn daily <ul><li>For new job postings on your groups </li></ul><ul><li>For new connections with your network </li></ul><ul><li>To tweak your profile and update your job history </li></ul><ul><li>To update your status with noteworthy activities, meetings, or plans </li></ul>
    38. 48. Good luck with your networking! <ul><li>David Strom </li></ul><ul><li>(310) 857-6867 </li></ul><ul><li>[email_address] </li></ul><ul><li>http://strominator.com </li></ul><ul><li>http://webinformant.tv </li></ul><ul><li>Slides available: </li></ul><ul><li>http://slideshare.net/davidstrom </li></ul>

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