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How to market your book in today's social media world

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Self-published authors need to learn how to use various digital tools to help them market their books. This seminar will show you some of the more common and inexpensive ones

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How to market your book in today's social media world

  1. 1. How to market your book in today’s social media age David Strom SLPA July meeting http://strominator.com, @dstrom Slides available: slideshare.net/davidstrom
  2. 2. I wrote these books long ago
  3. 3. And I made this much in royalties (this slide left intentionally blank)
  4. 4. I write mostly magazine articles http://strominator.com 4
  5. 5. The old days
  6. 6. The really old days
  7. 7. http://strominator.com 7 Today’s era of book publicity
  8. 8. How to do this on your own • Figure out your ideal book buyer – Background info – What they want out of life – Why they will buy your book – Best way to reach them • Then learn how to use Facebook Audience Insights to segment and target your audience
  9. 9. Finding your best book influencers • Right kinds of people following them on social media • Often, subject matter experts • Born extroverts, unlike you • Like to be the first to know or read something
  10. 10. Manage your social media posts
  11. 11. Figure out your best keywords • Book title itself • Descriptions of your book • Good nouns to describe your content, style, category or focus • Learn how to use Google and Facebook Ads to get the best keywords that are used in searches
  12. 12. Facebook Ads Manager
  13. 13. Buy the right domain name for your book title
  14. 14. Some bad domains • kygal.com • sandkinteriordesigns.com • vitaminshoppe.com • whoRepresents.com (find your legislator) • penIsland.com (custom made pens) • masterbaitonline (bait and tackle shop) • TherapistFinder (shrink locator)
  15. 15. Domain naming rules • Heard without having to spell it out • Shorter is always better • Two or three words concatenated • .com are best, but consider other suffixes:
  16. 16. Don’t buy a list of names
  17. 17. Collecting reviewers
  18. 18. 22
  19. 19. Get exposure on other people's blogs & podcasts
  20. 20. http://strominator.com 24 Do’s • Follow people before trying to DM/Tweet to them • Use Twitter daily – but don’t obsess about it • Make sure you have your privacy settings the way you intended • Constantly cultivate and widen your network • Use it to explain stuff to your audience • Keep the buzz going about your book
  21. 21. http://strominator.com 25 Don’ts • Don’t send out mass invites to more than 30 people at once • Don’t put non-book related items in your status updates • Don’t worry about the number of followers • Build your audience slowly over time • Don’t just get started on your website/social media accounts two weeks before your book is released
  22. 22. Patreon.com
  23. 23. Useful links • https://www.socialmediaexaminer.com/how- to-develop-buyer-personas-using-facebook- insights/ (audience segmentation) • Hootsuite.com (social media posting tool) • Knowem.com (domain registration) • https://www.nytimes.com/interactive/2018/0 1/27/technology/social-media-bots.html (buying followers)
  24. 24. (c) 2018 David Strom Inc. http://strominator.com 29 David Strom, david@strom.com strominator.com Subscribe to my newsletter: inside.com/security These slides can be found here: http://slideshare.net/davidstrom

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