How to market your book in today's social media world

David Strom
David Stromfreelance IT writer and speaker, editorial and business consultant at David Strom Inc.
How to market your book
in today’s social media age
David Strom
SLPA July meeting
http://strominator.com, @dstrom
Slides available: slideshare.net/davidstrom
I wrote these books long ago
And I made this much in royalties
(this slide left intentionally blank)
I write mostly magazine articles
http://strominator.com 4
The old days
The really old days
http://strominator.com 7
Today’s era
of book publicity
How to market your book in today's social media world
How to do this on your own
• Figure out your ideal book buyer
– Background info
– What they want out of life
– Why they will buy your book
– Best way to reach them
• Then learn how to use Facebook Audience
Insights to segment and target your audience
How to market your book in today's social media world
Finding your best book influencers
• Right kinds of people following them on social
media
• Often, subject matter experts
• Born extroverts, unlike you
• Like to be the first to know or read something
Manage your social media posts
Figure out your best keywords
• Book title itself
• Descriptions of your book
• Good nouns to describe your content, style,
category or focus
• Learn how to use Google and Facebook Ads
to get the best keywords that are used in
searches
Facebook Ads Manager
Buy the
right
domain
name for
your
book title
Some bad domains
• kygal.com
• sandkinteriordesigns.com
• vitaminshoppe.com
• whoRepresents.com (find your legislator)
• penIsland.com (custom made pens)
• masterbaitonline (bait and tackle shop)
• TherapistFinder (shrink locator)
Domain naming rules
• Heard without having to spell it out
• Shorter is always better
• Two or three words concatenated
• .com are best, but consider other suffixes:
How to market your book in today's social media world
Don’t buy a list of names
Collecting reviewers
How to market your book in today's social media world
22
Get exposure on other
people's blogs & podcasts
http://strominator.com 24
Do’s
• Follow people before trying to DM/Tweet to
them
• Use Twitter daily – but don’t obsess about it
• Make sure you have your privacy settings the
way you intended
• Constantly cultivate and widen your network
• Use it to explain stuff to your audience
• Keep the buzz going about your book
http://strominator.com 25
Don’ts
• Don’t send out mass invites to more than 30 people
at once
• Don’t put non-book related items in your status
updates
• Don’t worry about the number of followers
• Build your audience slowly over time
• Don’t just get started on your website/social media
accounts two weeks before your book is released
Patreon.com
How to market your book in today's social media world
Useful links
• https://www.socialmediaexaminer.com/how-
to-develop-buyer-personas-using-facebook-
insights/ (audience segmentation)
• Hootsuite.com (social media posting tool)
• Knowem.com (domain registration)
• https://www.nytimes.com/interactive/2018/0
1/27/technology/social-media-bots.html
(buying followers)
(c) 2018 David Strom Inc.
http://strominator.com
29
David Strom, david@strom.com
strominator.com
Subscribe to my newsletter: inside.com/security
These slides can be found here:
http://slideshare.net/davidstrom
1 of 29

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How to market your book in today's social media world

  • 1. How to market your book in today’s social media age David Strom SLPA July meeting http://strominator.com, @dstrom Slides available: slideshare.net/davidstrom
  • 2. I wrote these books long ago
  • 3. And I made this much in royalties (this slide left intentionally blank)
  • 4. I write mostly magazine articles http://strominator.com 4
  • 9. How to do this on your own • Figure out your ideal book buyer – Background info – What they want out of life – Why they will buy your book – Best way to reach them • Then learn how to use Facebook Audience Insights to segment and target your audience
  • 11. Finding your best book influencers • Right kinds of people following them on social media • Often, subject matter experts • Born extroverts, unlike you • Like to be the first to know or read something
  • 12. Manage your social media posts
  • 13. Figure out your best keywords • Book title itself • Descriptions of your book • Good nouns to describe your content, style, category or focus • Learn how to use Google and Facebook Ads to get the best keywords that are used in searches
  • 16. Some bad domains • kygal.com • sandkinteriordesigns.com • vitaminshoppe.com • whoRepresents.com (find your legislator) • penIsland.com (custom made pens) • masterbaitonline (bait and tackle shop) • TherapistFinder (shrink locator)
  • 17. Domain naming rules • Heard without having to spell it out • Shorter is always better • Two or three words concatenated • .com are best, but consider other suffixes:
  • 19. Don’t buy a list of names
  • 22. 22
  • 23. Get exposure on other people's blogs & podcasts
  • 24. http://strominator.com 24 Do’s • Follow people before trying to DM/Tweet to them • Use Twitter daily – but don’t obsess about it • Make sure you have your privacy settings the way you intended • Constantly cultivate and widen your network • Use it to explain stuff to your audience • Keep the buzz going about your book
  • 25. http://strominator.com 25 Don’ts • Don’t send out mass invites to more than 30 people at once • Don’t put non-book related items in your status updates • Don’t worry about the number of followers • Build your audience slowly over time • Don’t just get started on your website/social media accounts two weeks before your book is released
  • 28. Useful links • https://www.socialmediaexaminer.com/how- to-develop-buyer-personas-using-facebook- insights/ (audience segmentation) • Hootsuite.com (social media posting tool) • Knowem.com (domain registration) • https://www.nytimes.com/interactive/2018/0 1/27/technology/social-media-bots.html (buying followers)
  • 29. (c) 2018 David Strom Inc. http://strominator.com 29 David Strom, david@strom.com strominator.com Subscribe to my newsletter: inside.com/security These slides can be found here: http://slideshare.net/davidstrom